THE ADIDAS LEVITATE

1. THE SNEAKER

Primeknit.

Boost.

The Adidas Levitate I: Andrew Wiggins Signature.

Sneaker image

coming soon.

2. THE PLAYER

• Chad Ford #1 Overall• David Thorpe #1 Overall• Elite Athleticism• Prototypical Size• Unlimited Upside

ANDREW WIGGINS

•Elite athleticism•Perfect marriage of tech & player•Most likely to be superstar•Will be exciting immediately•Likely #1 Overall Pick•Lock to be popular

WHY BANK ON WIGGINS?

The Adidas Levitate I

•Unpolished•Authentic•Fresh•Young•Raw•Sick Athlete•Full of potential•Unique

A KID AT HEART

3. THE CAMPAIGN

#AdidasLevitate Launch•Found Footage•Grainy/unstable cell phone vid quality of unboxing•Shoe begins to float/levitate.•Friends who are watching freak out•Video cuts abruptly

•Release a very small # of sneakers•Force sellout on adidas.com•Put the sneakers in the hands of tastemakers•Create buzz & demand•Next wave has more traditional release

#adidaslevitate

Light. Elite. Vanguard. Innovative. Tough. Athletic. Talented. Efficient.

The Adidas Levitate I

THANK YOU!(all images FPO)

Light. Elite.Vanguard.Innovative.Tough.Athletic.Talented.Efficient.

The Adidas Levitate I