Using Twitter for Business - SMX Social Media Bootcamp March 2014

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #14C - Twitter For Business Presentation By Ric Dragon @Ricdragon Of Dragon Search

Transcript of Using Twitter for Business - SMX Social Media Bootcamp March 2014

Ric Dragon @RicDragon

Twitter for Businesswith Ric Dragonauthor of Social Marketology, CEO of DragonSearch

2007

Re-create this so that it’s dynamic over powerpoint slides – and can

talk about each section!

Me

Tweet

You follow

Followers

Lists

Profile

Re-create this so that it’s dynamic over powerpoint slides – and can

talk about each section!

@Connect

Me

#Discover

Advertising!

Anatomy of a Tweet

Name

Anatomy of a Tweet

Username

Usernames…

• Upper/lowercase, numbers, and underscores…

• How that’s different than Display name

• Real name or handle?

User Names

Anatomy of a Tweet

Hashtag

Anatomy of a Tweet

Mention

Anatomy of a Tweet

Shortened URL

Anatomy of a Tweet

“via” or “by”

Anatomy of a Tweet

reply

Anatomy of a Tweet

Anatomy of a Tweet

retweet

Anatomy of a Tweet - Retweets

Anatomy of a Tweet

Favorite

Anatomy of a Tweet - Favorite

Anatomy of a Tweet

More

Usernames…User Names

Usernames…@ Connect

Usernames…The art of tweeting

Usernames…The art of tweeting

Usernames…“Best Practices”

1.More @ Tweets!2.If you start a tweet with “@”3.Don’t automate4.Add value in what you tweet5.Leave room for retweets

Usernames…Why Lists?

1. Use Twitter lists to connect with influencers

2. Consider the story that your list of lists is telling

3. Subscribe to lists that list you

tweetupword of the day: March 15, 2009A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.

TweetChats

• #Blogchat for instance

• Create your own

• Twitterchat list

• Etiquette

• Summary posts and recaps

Twitter Chats

Twitter Chat Etiquette

• Stay on topic

• Number your answers

• Don’t self-promote unless...

• RT with attribution

• If late, don’t ask “what’s the topic?”

• Say THANK YOU

Twitter Chat Etiquette

Bring it offline

Participate in conversations

Really connect with

individuals

Become a part of your

communities

Engage in community for ½ every

day

Help 5 people out

per day

Join 3 Twitter Chats each week

Host Meet-ups

Making BUSINESS $$$$$$$$

A Virtuous Cycle

Q&A

Ric Dragon,DragonSearchdragon@dragonsearch.net

Twitter: @ricdragon

text your email address to:845-377-5162 for templates

Thank You!