Social Media 101 Workshop at SMX Bootcamp by Ric Dragon
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#SMXsocial13 #Bootcamp Ric Dragon @RicDragon Social Media 101
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Social Media 101 Workshop at SMX Bootcamp by Ric Dragon #SMXsocial13 #Bootcamp
Transcript of Social Media 101 Workshop at SMX Bootcamp by Ric Dragon
#SMXsocial13 #Bootcamp Ric Dragon @RicDragon
Social Media 101
What we’re going to cover...
• Networks
• Platforms
– Google+
• Some overall best practices
• Q&A
Intro to Social Networks
• Nodes and ties, or edges
• Weak ties, strong ties
• Exponential growth
• 6 degrees
Nodes and ties, or edges
Weak Ties, Strong Ties
Exponential Growth
Image Source: www.etereaestudios.com
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6 degrees
6 degrees
Intro to Social Platforms
• Timeline of development
• The four major activities of social platforms
– profile building
– connecting
– content, including curation
– engagement
Timeline of development
Twitter: @ricdragon
The four major activities of social
platforms
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
• individual versus pages
• profile creation
• connections
• content highlights – what works (some
examples)
• events
• groups
individual versus pages
individual versus pages
individual versus pages
• Can’t tag people
• Can’t invite people to events
• Personal timeline: individual, non-
commercial use.
• Facebook Pages look similar: unique tools
for connecting people to a topic they care
about, like a business, brand, organization
or celebrity.
profile creation
connections
Leveraging
your
connections
as an
individual!
Content
highlights –
what works?
Content
highlights –
what works?
Content
highlights –
what works?
Content
highlights –
what works?
• profile
• connection building
• lists
• content that works
• hash tags
• chat groups
Twitter profile
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Connection Building
Twitter Lists
Content
that works
Content
that works
Content
that works
hash
tags
Chats
• LinkedIn Eco-System
• Your Profile
• Company pages
• Groups
Making Connections...
Company Pages
Groups
Google +
• Profile
• Connection building
• Company pages
• Content that works
• Groups
• Events
Google + Profile
Connection Building
Company Pages
Company Pages
Company Pages
Company Pages
Communities
Events
• telling a story
Pinterest boards
Some overall best practices
• publish to many platforms or not?
• paying it forward
• creating relationships that endure
• tying to blog
Q&A
