The Entrepreneur’s Bootcamp Jeff Hoffman ColorJar Twitter: @SpeakerJeff.
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Transcript of The Entrepreneur’s Bootcamp Jeff Hoffman ColorJar Twitter: @SpeakerJeff.
Do you know why you’re doing this?
Have you written down your end goals?
Are you a risk taker?
Are you willing to work hard and make sacrifices?
The best entrepreneurs are not driven by money
They are driven by PASSION and PURPOSE
What are you passionate about?
What purpose do you want your life to achieve?
Explore a broader world than just your own
Leave your job and leave your industry – learn something from the world around you
Take a few minutes to learn something new
every day
Just follow your curiosity
Open your mind and let it wander
Write down one sentence summarizing
what you learned
Think of each sentence as one piece of a puzzle
Every time you find a problem in your life stop and ask these questions:
Do other people have this problem?
Is there already a solution?
Then maybe YOU should solve it
Define your market
Are there enough people out there who care about
what you are doing and will pay you for
it?
Make sure you have a real VALUE EQUATION
Can you sell your product or service for
more than it costs you?
Walk through the whole food chain
In the beginning, don’t try to sell to
everyone
Focus on the “early adopters”
Find a way to “go viral”
Market in “concentric circles”
Find “fans” who love your product
Keep your marketing and sales narrowly focused at first
Develop a target customer profile
Turn that into a sales scoresheet
Ask happy customers to talk
about you
Build the best possible team
around you
Hire people smarter than you
in every area
Recruit talent by actually caring
Build the best possible team
around you
Hire people smarter than you
in every area
Recruit talent by actually caring
Now go build something!
Use the “lean startup” and
“MVP” models
Get a product in front of customers
and collect feedback
Stay focused on doing the ONE
THING you do best
Don’t try to do everything for
everyone at the start