#SMX #31C @TimGillmanDrums

USING DATA TO TELL AN SEO STORY

#SMX #31C @TimGillmanDrums

WE WANT THIS

#SMX #31C @TimGillmanDrums

WE DON’T WANT THIS

#SMX #31C @TimGillmanDrums

WHO I AM

#SMX #31C @TimGillmanDrums

WHO I AMANALYTICS STRATEGIST

#SMX #31C @TimGillmanDrums

WHO I AMANALYTICS STRATEGISTREPORT BUILDER

#SMX #31C @TimGillmanDrums

WHO I AMANALYTICS STRATEGISTREPORT BUILDERNERD

#SMX #31C @TimGillmanDrums

I WORK HERE IN SEATTLE

#SMX #31C @TimGillmanDrums

WHAT DO ALL REPORTS NEED?

#SMX #31C @TimGillmanDrums

K P I

#SMX #31C @TimGillmanDrums

…AND CONTEXT

#SMX #31C @TimGillmanDrums

NO KPI’S?

NO CONTEXT?

#SMX #31C @TimGillmanDrums

A BUNCH OF NUMBERS

#SMX #31C @TimGillmanDrums

TELL A DATA STORY

#SMX #31C @TimGillmanDrums

1 – GET YOUR DATA

2 – CUSTOMIZE REPORT

3 – COMBINE DATA SETS

#SMX #31C @TimGillmanDrums

PLUS…FREE STUFF!

#SMX #31C @TimGillmanDrums

LET’S USE AN EXAMPLE SCENARIO

#SMX #31C @TimGillmanDrums

WE’LL FIND THE BEST LANDING PAGES BY:

#SMX #31C @TimGillmanDrums

WE’LL FIND THE BEST LANDING PAGES BY:

SEARCH VOLUME

#SMX #31C @TimGillmanDrums

WE’LL FIND THE BEST LANDING PAGES BY:

SEARCH VOLUME GOAL COMPLETIONS

#SMX #31C @TimGillmanDrums

USE THIS PROCESS ON YOUR FAVORITE METRICS

#SMX #31C @TimGillmanDrums

WE’LL FIND THE BEST LANDING PAGES BY:

SEARCH VOLUME GOAL COMPLETIONS

#SMX #31C @TimGillmanDrums

FIND BEST LANDING PAGES FOR:

SEARCH VOLUME GOAL COMPLETIONS

#SMX #31C @TimGillmanDrums

FIND BEST LANDING PAGES FOR:

CONTEXTKPI

#SMX #31C @TimGillmanDrums

PLATFORM 1

#SMX #31C @TimGillmanDrums

WHAT’S GREAT:

#SMX #31C @TimGillmanDrums

WHAT’S GREAT:

KEYWORD DATA

#SMX #31C @TimGillmanDrums

WHAT’S GREAT:

KEYWORD DATACOMPETITIVE ANALYSIS

#SMX #31C @TimGillmanDrums

WHAT’S NOT SO GREAT:

#SMX #31C @TimGillmanDrums

WHAT’S NOT SO GREAT:

COSTS $$$

#SMX #31C @TimGillmanDrums

WHAT’S NOT SO GREAT:

COSTS $$$ CUSTOM REPORTS

#SMX #31C @TimGillmanDrums

TYPE WEBSITE HERE

#SMX #31C @TimGillmanDrums

WE HAVE DATA!

#SMX #31C @TimGillmanDrums

TIME FOR CUSTOMIZATION

#SMX #31C @TimGillmanDrums

FILTER OUT HOMEPAGE AND BRANDED QUERIES

#SMX #31C @TimGillmanDrums

EXPORT DATA

#SMX #31C @TimGillmanDrums

SELECT CSV

#SMX #31C @TimGillmanDrums

HMMM…NEEDS CLEANING

#SMX #31C @TimGillmanDrums

TIME FOR PIVOT TABLES

#SMX #31C @TimGillmanDrums

TRY WITH YOUR METRICS

#SMX #31C @TimGillmanDrums

WHAT ABOUT DATA AFTER PEOPLE REACH YOUR SITE?

#SMX #31C @TimGillmanDrums

PLATFORM 2

#SMX #31C @TimGillmanDrums

WHAT’S GREAT:

#SMX #31C @TimGillmanDrums

WHAT’S GREAT:

VIEWING MULTIPLE CHANNELS

#SMX #31C @TimGillmanDrums

WHAT’S GREAT:

VIEWING MULTIPLE CHANNELS

ENGAGEMENT &CONVERSION METRICS

#SMX #31C @TimGillmanDrums

WHAT’S NOT SO GREAT:

#SMX #31C @TimGillmanDrums

WHAT’S NOT SO GREAT:

ORGANIC KEYWORD DATA

#SMX #31C @TimGillmanDrums

#SMX #31C @TimGillmanDrums

#SMX #31C @TimGillmanDrums

#SMX #31C @TimGillmanDrums

LOOK AT THE CHANNELS REPORT

#SMX #31C @TimGillmanDrums

IT’S NICE…

#SMX #31C @TimGillmanDrums

BUT WE CAN DO BETTER

#SMX #31C @TimGillmanDrums

REPORT FILTERS

#SMX #31C @TimGillmanDrums

GREAT FOR QUICKLY EDITING REPORTS

#SMX #31C @TimGillmanDrums

NOT SO GREAT FOR FILTERING MULTIPLE REPORTS

#SMX #31C @TimGillmanDrums

LET’S ELIMINATE (OTHER) AND PPC

#SMX #31C @TimGillmanDrums

EASIER TO READ

#SMX #31C @TimGillmanDrums

IF YOU LEAVE THE REPORT…

#SMX #31C @TimGillmanDrums

FILTERS DISAPPEAR

#SMX #31C @TimGillmanDrums

#SMX #31C @TimGillmanDrums

USE CUSTOM SEGMENTS

#SMX #31C @TimGillmanDrums

ORGANIC VS. NON-ORGANIC

#SMX #31C @TimGillmanDrums

ORGANIC SEGMENT

#SMX #31C @TimGillmanDrums

INTACT ACROSS MULTIPLE REPORTS

#SMX #31C @TimGillmanDrums

CONNECT WITH SEMRUSH DATA

#SMX #31C @TimGillmanDrums

USE CUSTOM REPORTS

#SMX #31C @TimGillmanDrums

ADD METRICS

#SMX #31C @TimGillmanDrums

INCLUDE ANY KPI METRICS

#SMX #31C @TimGillmanDrums

ADD LANDING PAGE DIMENSION

#SMX #31C @TimGillmanDrums

EXPORT TO EXCEL

#SMX #31C @TimGillmanDrums

PASTE IN ORIGINAL EXCEL FILE

#SMX #31C @TimGillmanDrums

CONNECT THE DATA SETS…

#SMX #31C @TimGillmanDrums

WITH A VLOOKUP!

#SMX #31C @TimGillmanDrums

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

0

20

40

60

80

100

120

140

Search Volume Goal Completions

VISUALIZE YOUR DATA

#SMX #31C @TimGillmanDrums

HOWEVER YOU LIKE

#SMX #31C @TimGillmanDrums

1 – PICK YOUR DATA

2 – CUSTOMIZE REPORT

3 – COMBINE DATA SETS

#SMX #31C @TimGillmanDrums

SEMRUSH

#SMX #31C @TimGillmanDrums

SEMRUSH

KEYWORD RANKING

#SMX #31C @TimGillmanDrums

SEMRUSH

KEYWORD RANKING SEARCH VOLUME

#SMX #31C @TimGillmanDrums

GOOGLE ANALYTICS

#SMX #31C @TimGillmanDrums

GOOGLE ANALYTICS

ENGAGEMENT

#SMX #31C @TimGillmanDrums

GOOGLE ANALYTICS

ENGAGEMENT CONVERSIONS

#SMX #31C @TimGillmanDrums

EXCEL

#SMX #31C @TimGillmanDrums

EXCEL

COMBINE DATA SETS

#SMX #31C @TimGillmanDrums

EXCEL

COMBINE DATA SETS CRAFT VISUALS

#SMX #31C @TimGillmanDrums

AS PROMISED, PARTING GIFTS

#SMX #31C @TimGillmanDrums

GA CUSTOM REPORT

#SMX #31C @TimGillmanDrums

GA CUSTOM REPORT

GA SEO DASHBOARD

#SMX #31C @TimGillmanDrums

GA CUSTOM REPORT

GA SEO DASHBOARD

EXCEL FILE FOR BOTH PLATFORMS

#SMX #31C @TimGillmanDrums

THANK YOU!

SEE YOU @SMX WEST

SAN JOSE, CAMARCH 1-3, 2016