The Impact of Social Media

Tony Cocks tonyc@microsoft.com

In 30 minutes or less

• What

• Why

• Bad

• Good

• Action

What?

Social Media

• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction.

Search Engine Watch

Social Media

• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg and Reddit, and other sites that are centred on user interaction.

Search Engine Watch

http://www.bozell.com/insights/797/what-does-a-conversation-look-like/

http://www.ageofconversation.com/

Why?

96% of generation Y have joined a social network

34% of bloggers post opinions about products or brands

78% of consumers trust peer recommendations

14% trust advertisements

1. China

2. India

3. United States

4. Facebook

5. Indonesia

6. Brazil

7. Pakistan

8. Bangladesh

If Facebook were a country it would be the 4th biggest in the world

80% of Twitter usage is on mobile devices, people update anywhere, anytime.

The Challenge

Employees want to use consumer technology in

the enterprise

IT wants “enterprise-ready” tools: secure, controlled,

compliant, and manageable

Bad

So what goes on tour stays on

Good

Action

Ban it

Embrace it

Ignore it

Social media isn’t a strategy. It’s a set of extra communications tools that

potentially allows you to get personal.

The customer is now in charge.

Social media won’t make you a better company or make people love you,

unless…

Thanks tonyc@microsoft.com

bingethinking

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