The Mobile Ad CloudInternational Innovation

Global Trends & Analytics from SOMA™

Harald Neidhardt, CMO Smaato Inc.

7 billion people

4 billion mobiles

CONFIDENTIAL - JUNE © 2008, Smaato Inc. - All rights reserved. Patent pending. 5

1 app explosion

#1 challenge: Monetization

SOMA™The Mobile Ad Cloud

OPTIMIZATION

Ad Network Fill Rates

%

© 2009 Source: Smaato Network Data Analysis

25%

99 %

Ad Networks

Ad Optimizer

Ad Network Response Time

msec.

© 2009 Source: Smaato Network Data Analysis

SOMA™The Mobile Ad Cloud

PRICING

Profile Data in Mobile Social Communities

Dramatic Price Lifts by Targeting

$ eCPM

© 2009 Source: Smaato Network Data Analysis

Price lifts by targeting

+ 700%Comparedto R-O-N(MobileSocial)

But:Limited Budgets available

¥

➷

£ €

➹

➸

$

➸

Global Pricing

The Mobile Ad Cloud

• 30 Ad Networks World Wide

• 210 countries

• One Connection: SOMA™

SmaatoSOMA

Choices in Mobile Advertising

WHITE PAPERwhitepaper@smaato.com

NEWNEW

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Smaato Award 2009 Kick-Off Partywww.smaato.com/award

Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

Thank You !

Harald NeidhardtCMO & Co-Founder

www.smaato.com

Smaato Inc.Redwood Shores, CAHamburg, Germany

harald@smaato.com

HQ: Redwood Shores, CAR&D: Hamburg, Germany

Award winning technology: