Roadshow asia Smaato

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Transcript of Roadshow asia Smaato

  • 1. The leading Mobile Ad Optimizer Up to 99% fill rate 40+ ad networks 215+ countriesAsia Pacific: A PowerhouseFor Mobile Advertisingwww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

2. About Smaatowww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 3. Smaato Key Facts40+ Ad Networks215+ Countries 4000+ Publishers6BN Ad Requestswww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 4. How Does it Work 40+ MEDIAAD MOBILEBRANDSMAATO MOBILE ADVERTISING PUBLISHERAGENCY NETWORKUSERSOMA PlatformMobile Ad OptimizerMobile Web In- AppSOMA provides ad networkoptimization and mediationto maximize revenue formobile publishers. www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 5. Dynamic vs Manual Optimization Dynamic Optimization Manual Optimization AN1AN2AN3 AN4 eCPM $2,0020% - 40% Lift$1,80$1,60$1,40$1,20$1,00$0,80$0,60$0,40$0,20Days$0,0001 23 45 67 8www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 6. Mobile Advertising Mobile Advertising is like the Stock Exchange!Pricing Changes 24/7 Real Time!SOMA Platform: Simple solution, more moneywww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 7. Smaato Asia Pac White Paperwww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 8. Asia Pacific: A Powerhouse for Mobile Advertising The Mobile Internet BoomAsia which here includes China, India, Japan and APAC is on anunprecedented scale for players in the mobile industry used to dealing inmillions in markets such as the US and Europe. When dealing with Asia, itsalways best to place everything in context, as the illions rapidly become manymillions, even billions. As a region, Asia has a population of 4.05 billion people. By the end of2010, it will have a mobile population of 2.27 billion (according to MorganStanley + Ovum forecasts), representing a market penetration of 66.7%. Ofthose users, 26.1% will be using the mobile Internet. At the end of 2009, Asiahad a mobile internet population of 432.65 million. In China over a three-month period up to the end of September 2009, thenumber of mobile internet users increased by 37 million. By the end of 2010,China alone will have over 350 million mobile internet users. Including thephenomenal growth in China, the number of mobile Internet users across thewhole of Asia will expand by 168.54 million, taking the total number of mobileinternet users in the region to 592.19 million.2009: 432m 4.05 Billion 2.27 Billion Asia Population Asia Mobile Population 2010: 592mMobile Internet PopulationDownload it at: www.smaato.com/whitepaper www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 9. Asia Pacific: A Powerhouse for Mobile AdvertisingReasons to be Excited In 2010, the average mobile Internet user across Asia will generate 26.47 page impressions per day, equating to 805 page impressions per month. In two of the most advanced mobile Internet countries in Asia, China and Japan, mobile Internet users here are generating a total of around 10 billion page impressions per day. This means across all of Asia, over 15.68 billion page impressions are being generated on a daily basis.The latest consumer research from across Asia reveals that users in Asia are most attracted to news sites, with social networking sites coming in at fifth place in the popularity stakes. However, when usage is applied to the different categories of sites, mobile social networking attracts over 50% of total traffic across Asia. 15.58 Billion Page Impressionsper day generated in AsiaDownload it at: www.smaato.com/whitepaper www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 10. Asia Pacific: A Powerhouse for Mobile Advertising Mobile Internet Browsing BehaviorDownload it at: www.smaato.com/whitepaper www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 11. Asia Pacific: A Powerhouse for Mobile Advertising Mobile Internet Spend 2010Such is the advanced nature of Japans mobile advertising business that itsaccountability and measurability can now be directly correlated to mobiletransactions and payments.The diversity of the region is emphasized by the next tier of markets in termsof mobile advertising activity. Based on revenue generation Indonesia, fronts a field of India and Thailandand Malaysia. mobileSQUARED forecasts that the combined mobile advertisingrevenues for these markets will generate US$54 million by the end of 2010.$1.5 Billion/Asia $54m/ SE AsiaMobile Advertising spend in 2010Download it at: www.smaato.com/whitepaper www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 12. Asia Pacific: A Powerhouse for Mobile Advertising Mobile Advertising Spend 2010Download it at: www.smaato.com/whitepaper www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 13. Asia Pacific: A Powerhouse for Mobile AdvertisingConclusionThe mobile industry has become consumed by apps. And for that matter, its notjust about the iPhone or indeed smartphones. Smartphones will account for approximately 30% of total Asian devices by the endof 2015, but in the meantime, Feature Phones represent the mass market. Coupled with the increasing demand to serve advertising over the mobile Internet,is the increasing complexity created by numerous device and network-basedhurdles. To overcome this fragmentation and deliver an aggregated solution to work inalignment with the immense opportunity that is the mobile Internet, Smaato is onecompany that is perfectly positioned in the engine room to maximize brand andpublisher revenues from mobile advertising. Without a doubt, the mobile Internet is the greatest app of them all.Lets use it. 30% Smartphones /2015in AsiaDownload it at: www.smaato.com/whitepaper www.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 14. Smaato Metricswww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 15. CTR South East AsiaThe performance of the different handset operating systems compiled for Singapore, Malaysia,Indonesia and the Philippines gives an interesting insight into the variances in handset usageand how they compare on a global basis.Feature Phones repeated its gains on a global scale in South East Asia, jumping from a CTRIndex of 85 to 116 and second place behind Android. Feature Phones are the only handset OS tomake consistent gains across the globe in the last four month.* As the volume of Android devices is still too small to compare, the chart shows Android phones outside the ranking ** South East Asia: Indonesia, Philipines, Singapore and Malaysiawww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. 16. Fill Rate South East AsiaSouth-East Asias average fill rate of 37% is considerably higher compared to the worldwideaverage of 28% and inched higher compared to February 2010.The strong continued growth of mobile inventory in the South-East Asia region and close-bymobile giants of India and China is attracting more advertisers and brands but as the fill rateindicates, there is still much more room to improve monetization across the mobile ecosystem. * South East Asia: Indonesia, Philipines, Singapore and Malaysiawww.smaato.com www.smaato.mobiCopyright 2010 Smaato Inc. All Rights Reserved Smaato is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of th