Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud
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Transcript of Smaato Harald Neidhardt Mma Forum Berlin 2009 09 09 The Mobile Ad Cloud
The Mobile Ad CloudInternational Innovation
Global Trends & Analytics from SOMA™
Harald Neidhardt, CMO Smaato Inc.
7 billion people
4 billion mobiles
CONFIDENTIAL - JUNE © 2008, Smaato Inc. - All rights reserved. Patent pending. 5
1 app explosion
#1 challenge: Monetization
SOMA™The Mobile Ad Cloud
OPTIMIZATION
Ad Network Fill Rates
%
© 2009 Source: Smaato Network Data Analysis
25%
99 %
Ad Networks
Ad Optimizer
Ad Network Response Time
msec.
© 2009 Source: Smaato Network Data Analysis
SOMA™The Mobile Ad Cloud
PRICING
Profile Data in Mobile Social Communities
Dramatic Price Lifts by Targeting
$ eCPM
© 2009 Source: Smaato Network Data Analysis
Price lifts by targeting
+ 700%Comparedto R-O-N(MobileSocial)
But:Limited Budgets available
¥
➷
£ €
➹
➸
$
➸
Global Pricing
The Mobile Ad Cloud
• 30 Ad Networks World Wide
• 210 countries
• One Connection: SOMA™
SmaatoSOMA
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Smaato Award 2009 Kick-Off Partywww.smaato.com/award
Copyright © 2008 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Thank You !
Harald NeidhardtCMO & Co-Founder
www.smaato.com
Smaato Inc.Redwood Shores, CAHamburg, Germany
HQ: Redwood Shores, CAR&D: Hamburg, Germany
Award winning technology:
