Monetizing Mobile Apps & Web Sites

Trends & Formats

HARALD NEIDHARDTCMO & CO-FOUNDER

SMAATO INC.

IT’S A SONG IT’S BIGIT’S GLOBALIT’S OPEN

vs.

An App is a Song

APPs =APPLE

Will.I.amContagious Magazine Interview: “App is not short for Application - it’s short for Apple” (Will.I.am, Lead singer Black eyed Peas

MARKET SHARE MONEY SHARE

APPLEiPhone

MOBILE FIRST

TVPC

MOBILE

TV

PRINT

ONLINE

TV

PRINT

ONLINE

?

MOBILE

MOBILEFIRST

The Mobile economy will be bigger than all other media,and will touch more industries with concepts of M2M or the “Outernet”.

M

FASHION

AUTO/TRAVEL

MEDIA

MUSIC

SHOPPING

LIFESTYLE

MOBILE

ADVERTISING

M

FASHION

AUTO/TRAVEL

MEDIA

MUSIC

SHOPPING

LIFESTYLE

MOBILE

ADVERTISING

MOBILE TRENDS

Ad

ve

rtisin

g

Ad

ve

rtisin

g

Ad

ve

rtisin

g

Ad

ve

rtisin

g

840.000 VW Polo Apps

Ad

ve

rtisin

g

14 MILLION APPS

Ad

ve

rtisin

g

MOBILE SIZE

5 BillionMOBILE SUBSCRIBERS

1 BillionPEOPLE EARN

$1000+PER MONTH

5 BillionMOBILE SUBSCRIBERS

Tomi Ahonen

MOBILE ADVERTISING SPENDINGS

$30MNET SPENDINGS

GERMANY

550 MPAGE IMPRESSIONS (EMS)

885MOBILE CAMPAIGNS

Source: Smaato / BVDW estimates 2009

MOBILE ADVERTISING SPENDINGS

$1 Billion

$125M

$280 Million

$30M

USA GERMANY TURKEY JAPAN

www.smaato.com/whitepaper: Asia The Mobile Advertising Powerhouse

$1.5 BILLIONMOBILE AD SPEND IN 2010

JAPAN

CHINA ASIA=POWERHOUSE

www.smaato.com/whitepaper

MONETIZEMOBILE

MOBILEFragmentation“Live with it!”

Rich Wong, Accel

Monetization

!

EUROPE

25%

metrics.smaato.com/

Monetization

!

EUROPE

metrics.smaato.com/

IT’S A SONG IT’S BIGIT’S GLOBALIT’S OPEN