Smaato SOMA Platform Overview

Ads for Apps& Mobile Websites

Rich MediaReal-Time BiddingHigher eCPM & Fill RateOptimization Engine70+ Ad Networks230+ Countries

SOMA™ PLATFORM OVERVIEW

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Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.The names of actual companies and products mentioned here may be trademarks of their respective owners.

www.smaato.com • [email protected]

SOMA supports leading mobile platforms & mobile web:

Through optimized eCPMs and higher Fill Rates in 230+ countries

MORE MONEY

Smaato’s Optimization Engine is your outsourced ad operations service

CONVENIENCE

Dashboards provide full transparency with analytics & performance reports

FULL TRANSPARENCY

Start earning more money right away

NO SIGN UP FEE

SOMA (Smaato Open Mobile Advertising), Smaato‘s adoptimization platform, brings optimized campaigns from leading ad networks to the mobile publishers and appdevelopers global inventory.

SOMA is the platform of choice to earn more money withyour mobile application or mobile website through ad traffic optimization! SOMA’s unique ad optimizationtechnology connects mobile inventories to a rapidlygrowing number of leading ad networks worldwide.

Advanced targeting and campaign optimization features maximize fill rates and revenue.

SOMA is the single integration point to monetize your globalinventory of your app. Additionally to in-application, the SOMA platform also covers mobile web advertising.

SOMA - Smaato Open Mobile Advertising

How does it work?BRAND AD NETWORK SMAATO MOBILE AD OPTIMIZATION PLATFORM USERDEVELOPER

Creates and Buys ad space.

Adds ad space into its network.

Sends enriched ad request to mobile ad networks and retrieves mobile publisher or app developer the most relevant mobile ad.

Requests mobile ad banner.

Sees mobile ad banner.

mobile advertisingTM

Mobile pioneer member:

The unique feature of the SOMA platform is theaggregation of leading ad networks worldwide.

Premium publishers and developers need only oneconnection to SOMA to get connected to multiple adnetworks - including managed accounts.

This helps premium publishers to optimize their fillrates, prices and CTR and to reduce their costs of ad sales.Smaato finds the best campaigns to optimize therevenue.

Benefits for Premium Publishers• Higher Payout for Publishers & Developers

• Higher eCPM and Fill Rate

• One API gives acess to 70+ Ad Networks & 230+ countries

• Ability to select Ad Networks

• Active Sales to Ad Networks partners with Scorecard

• Dedicated Account Manager

• House Ads

• Live Ad Operations team 24h/5days



SOMA supports:

• Mobile Apps• Mobile Web & Widgets• SOMA Server API• SDKs for iPhone, iPad, Android, Windows Phone 7, Symbian S60, QT, WRT, Blackberry & Bada

SOMA targeting:

• Country / Carrier• Device• User (Demographics)• Keywords• Search Queries• Location Based

Sophisticated Analytics & Reporting Dashboard:

Click-to-actions featured:

• App-Store• iTunes• Call• Text (SMS)• Map• E-mail• Web

In-App Adson iPhone

SOMA Feature OverviewKey Facts:

• 40,000+ Mobile Publishers• 230+ Countries• 70+ Ad Networks• Higher eCPM• Higher Fill Rate• 1 Registration

In-App Adson Android

In-App Adson WP7

Mobile Web Site

Learn more at [email protected]

• Revenue• Ad Requests• Served Ads• Fill Rate• Impressions• Clicks

• CTR• eCPC• eCPM• Unique Users• Devices• Age & Gender

• Details p/Day, Week & Month• Details p/Region & Country• Details p/Ad Space (all or selected)

• Data Comparison• Country breakdown• Ad Network breakdown/country



Smaato Inc.240 Stockton St, 10th FloorSan Francisco, CA 94108T: +1 (650) 286-1198F: +1 (650) 240-0708

[email protected]

Gerhofstrasse 220354 Hamburg, GermanyT: +49 (40) 3480 9490F: +49 (40) 4921 9055

Twitter: @[email protected]

About Smaato Inc.Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than 40,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries.

SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore ITFederation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award byAlwaysOn Media (2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and wasrecently named a “company to watch” by Financial Analyst company GP Bullhound, among other awards.

Rich Media Ads Benefits:

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• Maximize Revenue• Higher Engagement• Geo Location Targeting• MRAID standard ad formats

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Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

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Smaato SOMA Platform Overview

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