IT’S HARD BEING GREATbut you can do it

05.20.11

(ALE)SSANDRA LARIU@ALELARIU

Today is about LIGHT side of digital production

• Big build sites

• E-commerce

• UX (user experience)

• Systems integration

• Software build

• MEDIA!

• Banners - standard and RM

• Microsites - up to 10 pages

• Mobile

• Games

• Twitter

• Augmented reality

Today is not about HEAVY side of digital production

INSPIRATIONacross...

METHODOLOGY

overview of

BUDGETTEAMTIMING

1. INTEGRATED PRICELESS PICKSOVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K

1. INTEGRATED PRICELESS PICKS

2. SITE 15 PAGES GOLDEN GRANT -BUDGET: 700K FOR 20 PAGE LFASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS

2. SITE GOLDEN GRANT

3. MOBILE SCORETONESBUDGET: 20K FOR APP

4. TWITTER/WORDPRESS TWITTER FILM FESTIVALBUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION

4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL

5. AUGMENTED REALITY GOLDRUN

http://www.goldrungo.com/

BUDGET: 400K FOR APP

6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizes

Text

BUDGET: 20K

7. TABLET D7000 CLOSER TO PERFECTION

http://vimeo.com/20922434

BUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360

8. KINECT SOBRIETY TESTBUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS

8. KINECT SOBRIETY TEST

9. FACEBOOK GET CHARGEDBUDGET: 75K FOR FB APP

• 1 month Development

• Approx. $75K

• Team of 3 Developers, Interaction Designer, Flash Developer, Coder

• Under

UNDER ARMOUR - GET CHARGED

Facebook Application

1. now you know roughly how much stuff costs

2. but there’s no rigid way to do it

3.and with regards to teams: at some point you’ll need to substitute generalists with specialists

HOW YOU CAN DO GREAT

QUESTIONS?