Scaling Design Through Relationship Maps (Michael Polivka at DesignOps Summit 2017)

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Transcript of Scaling Design Through Relationship Maps (Michael Polivka at DesignOps Summit 2017)

SCALING DESIGN THROUGH RELATIONSHIP MAPS

MICHAEL POLIVKA DIRECTOR & CHIEF OF STAFF EXPERIENCE DESIGN @AUTODESK

Image credits gitea.org

EVOLUTION OF MODERN DESIGN

Image credits Classic Playfield Reproductions

Rubylith

Image credits TechRadar

Quark

Image credits Amazon.com

Director

OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES

OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES

THEN

Linear and waterfall

NOW

Iterative and agile

OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES

THEN

Linear and waterfall

Marketing or engineering

NOW

Iterative and agile

Cross-organizational

OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES

THEN

Linear and waterfall

Marketing or engineering

Followed policies

NOW

Iterative and agile

Cross-organizational

Influencing processes

OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES

THEN

Linear and waterfall

Marketing or engineering

Followed policies

Individual design

NOW

Iterative and agile

Cross-organizational

Influencing processes

Design systems

Image credits Michał Parzuchowski

Jackpot

Image credits Michał Parzuchowski

+65% Y/Y Facebook, Google, and Amazon

have collectively grown art and design headcount by 65% in the past year. – 2017 Design in Tech Report

OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR

Image credits Michał Parzuchowski

OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR

More designers, responsibilities, tools, and budget

Image credits Michał Parzuchowski

OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR

More designers, responsibilities, tools, and budget

Designers are now represented in executive leadership

Image credits Michał Parzuchowski

OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR

More designers, responsibilities, tools, and budget

Designers are now represented in executive leadership

Experience and design are part of corporate brands

Image credits Michał Parzuchowski

BUT IT’S NOT NIRVANA DESIGN GROWING PAINS

Image credits Michał Parzuchowski

More expectations, demands, and accountability

BUT IT’S NOT NIRVANA DESIGN GROWING PAINS

Image credits Michał Parzuchowski

More expectations, demands, and accountability

Move from individual design to design systems isn’t easy

BUT IT’S NOT NIRVANA DESIGN GROWING PAINS

Image credits Michał Parzuchowski

More expectations, demands, and accountability

Move from individual design to design systems isn’t easy

Old ways of operating aren’t enough to succeed at scale

BUT IT’S NOT NIRVANA DESIGN GROWING PAINS

Image credits Michał Parzuchowski

THE BIRTH OF DESIGN OPERATIONS

DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN

Image credits NASA

DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN

Image credits NASA

Gateway between designers and the company at large

DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN

Image credits NASA

Gateway between designers and the company at large

Maintain insulated space—an ecosystem—for designers

DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN

Image credits NASA

Gateway between designers and the company at large

Maintain insulated space—an ecosystem—for designers

Cross-pollinate design and business relationships

AUTODESK ORG CHART

Image credits Autodesk Research

AUTODESK ~8,000

Image credits Autodesk Research

PRODUCT ORGS ~4,000

AUTODESK ~8,000

Image credits Autodesk Research

PRODUCT ORGS ~4,000

AUTODESK ~8,000

XD PRACTICE 18

Image credits Autodesk Research

PRODUCT ORGS ~4,000

AUTODESK ~8,000

XD PRACTICE 18

Image credits Autodesk Research

DESIGNERS ~400

Image credits Lena Bell

AUTODESK PRODUCT ORG

DCP MCP

PRODUCT GROUPS

DCP MCP

Image credits Lena Bell

AUTODESK PRODUCT ORGPR

ACTI

CE

GRO

UPS

EXPERIENCE DESIGN

GLOBAL ENGINEERING

SECURITY AND RESILIENCY

ANALYTICS + OTHERS

PRODUCT GROUPS

DCP MCP

Image credits Lena Bell

AUTODESK PRODUCT ORGPR

ACTI

CE

GRO

UPS

EXPERIENCE DESIGN

PRODUCT GROUPS

VISION & LEADERSHIP

DESIGNOPS

PROGRAMS

Image credits Lena Bell

PROGRAMSVISION & LEADERSHIP

DESIGNOPS

AUTODESK PRODUCT ORG

Image credits Lena Bell

PRODUCT TEAMS

CUSTOMERS

PROGRAMSVISION & LEADERSHIP

DESIGNOPS

TASK FORCES

AUTODESK PRODUCT ORG

WHAT IS A RELATIONSHIP MAP?

Image credits rawpixel.com

AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS

Image credits gitea.org

AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS

Identifies stakeholders from across the organization

Image credits gitea.org

AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS

Identifies stakeholders from across the organization

Brings people together for greater purpose

Image credits gitea.org

AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS

Identifies stakeholders from across the organization

Brings people together for greater purpose

Promotes meaningful change by involving operations teams

Image credits gitea.org

ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP

Image credits gitea.org

ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP

ORG CHART

Formal reporting

RELATIONSHIP MAP

Networking

Image credits gitea.org

ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP

ORG CHART

Formal reporting

Hierarchical

RELATIONSHIP MAP

Networking

Gravitational

Image credits gitea.org

ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP

ORG CHART

Formal reporting

Hierarchical

Direct reports

RELATIONSHIP MAP

Networking

Gravitational

Colleagues

Image credits gitea.org

ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP

ORG CHART

Formal reporting

Hierarchical

Direct reports

Teams in silos

RELATIONSHIP MAP

Networking

Gravitational

Colleagues

Teams collaborating

Image credits gitea.org

Image credits Hans-Peter Gauster 

“COMPLEXITY REQUIRES GROUP SUCCESS.”

Atul Gawande

THE MAGIC INGREDIENT

Image credits rawpixel.com

People

RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH

Image credits rawpixel.com

Design is no longer fringe, and we need to integrate

RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH

Image credits rawpixel.com

Design is no longer fringe, and we need to integrate

Increase professionalism without losing sense of play

RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH

Image credits rawpixel.com

Design is no longer fringe, and we need to integrate

Increase professionalism without losing sense of play

But, we have ‘relationship debt’ to work through

RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH

Image credits rawpixel.com

“HR, IT, AND LEGAL ARE THE THREE CIRCLES OF HELL.”

Anonymous Designer

Image credits Jheronimus Bosch

“SERIOUSLY? THEY REALLY NEED TO WORK ON A MAC?”

Anonymous IT

Image credits Tubik Studio

“THEY HAVE GREAT IDEAS, BUT NO WAY OF GETTING THERE.”

Anonymous HR

Image credits Jeremy Galliani

Image credits Apple Inc.

RELATIONSHIP MAP CASE STUDY:

INVISION AT AUTODESK

Image credits Frank McKenna

Image credits Štefan Štefančík

Image credits Štefan Štefančík

“The Tools & Resources team is committed to improving the quality of Autodesk's products

by supporting radical design collaboration through a common core set of tools and resources

that harmonize our prototyping, designing, and production efforts.”

Image credits Rohit Tandon

1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS

1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS

Design management can ‘recruit’ across the company

1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS

Design management can ‘recruit’ across the company

Must have a vision, and be able to clearly communicate it

1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS

Design management can ‘recruit’ across the company

Must have a vision, and be able to clearly communicate it

Identify and bring in those who can manage key components

1. OUR RELATIONSHIP MAP SYSTEM FOR 1:FEW:MANY

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

T&R TASK FORCE

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

Amar Maria

T&R TASK FORCE

EXECUTIVES

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

Amar Maria

Kim

T&R TASK FORCE

EXECUTIVES

FINANCE

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

Alexandre

T&R TASK FORCE

EXECUTIVES

FINANCE

PROCUREMENT

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

IT

PROCUREMENT

Prakash Shel

Emily Rajeev Harold

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCE

PROCUREMENT

Prakash Shel

Emily Rajeev Harold

INVISION

LEGAL

XD PRACTICEIT

Me

Adam Christina Dianne

Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Prakash Shel

Emily Rajeev Harold

INVISION

MeXD PRACTICE

IT

Adam Christina Dianne

Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Prakash Shel

Emily Rajeev Harold

INVISION

MeXD PRACTICE

IT

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Prakash Shel

Emily Rajeev Harold

INVISION

Adam

Dianne Ian

Leslie

MeXD PRACTICE

IT

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

INVISION

Leslie

MeXD PRACTICE

IT

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

INVISION

MeXD PRACTICE

IT

Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

Amar

INVISION

MeXD PRACTICE

IT

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Jon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash Shel

Emily Rajeev Harold

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Jon

Prakash Shel

Emily Rajeev Harold

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Jon

Prakash Shel

Emily Rajeev Harold

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Jon

Shel

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily Rajeev Harold

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Shel

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCE

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash

Emily

Rajeev Harold

MariaAmar

INVISION

Gabe Teresa

AlexandreJon

LEGAL

MeXD PRACTICE

IT

Kim

Joe

Jon

Shel

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

INVISION

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

MariaAmar

MeXD PRACTICE

IT

Kim

Joe

Jon

Shel

Lauren

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

MariaAmar

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

INVISION

MeXD PRACTICE

IT

Amar

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

Leslie

Adam

Dianne Ian

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

MeXD PRACTICE

IT

Amar

Gabe Teresa

Alexandre

Prakash

Emily

Harold

Lindsey

Jonathan Jessica Cynthia

Dianne Ian

Kim

Joe

Jon

Shel

Lauren

Maria

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

INVISION

Christina

Leslie

Tobias

Jordan

Rajeev

Adam

MeXD PRACTICE

IT

2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS

Image credits rawpixel.com

2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS

Identify areas of mutual benefit with each person

Image credits rawpixel.com

2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS

Identify areas of mutual benefit with each person

Ensure a balanced system of give-and-take

Image credits rawpixel.com

2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS

Identify areas of mutual benefit with each person

Ensure a balanced system of give-and-take

Agree on the definition of success

Image credits rawpixel.com

Image credits rawpixel.com

2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE

Image credits rawpixel.com

2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE

Made sure my asks aligned to their interests

Image credits rawpixel.com

2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE

Made sure my asks aligned to their interests

Built my brand and legacy as a takeaway for each person

Image credits rawpixel.com

2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE

Made sure my asks aligned to their interests

Built my brand and legacy as a takeaway for each person

Focused on alignment with my values

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN

Image credits Michael Polivka 

3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN

It’s not glamourous work, and every inch is earned

Image credits Michael Polivka 

3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN

It’s not glamourous work, and every inch is earned

Let others be the heroes by placing them in the spotlight

Image credits Michael Polivka 

3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN

It’s not glamourous work, and every inch is earned

Let others be the heroes by placing them in the spotlight

Strong appreciation is key to all those who helped

Image credits Michael Polivka 

Image credits Michael Polivka 

3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION

Image credits Michael Polivka 

3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION

Acknowledged in emails, wikis, LinkedIn, and XD awards

Image credits Michael Polivka 

3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION

Acknowledged in emails, wikis, LinkedIn, and XD awards

Awarded in Applause, and acknowledged their managers

Image credits Michael Polivka 

3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION

Acknowledged in emails, wikis, LinkedIn, and XD awards

Awarded in Applause, and acknowledged their managers

Took teammates out to lunch or dinner, and drinks

AFFECTING DESIGN AT SCALE

Image credits Bonnie Kittle 

“The Tools & Resources team is committed to improving the quality of Autodesk's products

by supporting radical design collaboration through a common core set of tools and resources

that harmonize our prototyping, designing, and production efforts.”

INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017

Image credits Bonnie Kittle 

INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017

Image credits Bonnie Kittle 

Single sign-on enabled for all employees

INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017

Image credits Bonnie Kittle 

Single sign-on enabled for all employees

1,900 employees subscribed across 36 countries

INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017

Single sign-on enabled for all employees

1,900 employees subscribed across 36 countries

1,800 projects, 40,000 screens, and 25 new projects weekly

Image credits Bonnie Kittle 

WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION

Image credits Bonnie Kittle 

WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION

Increase usage across the company

Image credits Bonnie Kittle 

WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION

Increase usage across the company

Focus on integration with Slack, Sketch, and Abstract

Image credits Bonnie Kittle 

WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION

Increase usage across the company

Focus on integration with Slack, Sketch, and Abstract

Bridge design and engineering pipelines

Image credits Bonnie Kittle 

Kim

Joe

Jon

Shel

Lauren

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

MariaAmar

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

INVISION

MeXD PRACTICE

IT

“BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD.”

Mahatma Gandhi

Image credits Madison Grooms

Image credits Jared Erondu

Thanks

Image credits William Bout

Questions