The Design Management Office (John Devanney at DesignOps Summit 2017)
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The Design Management Office THE VALUE OF DESIGN AT SCALE John Devanney, DesignOps Summit 2017 @johndevanney @momentdesign
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Transcript of The Design Management Office (John Devanney at DesignOps Summit 2017)
The Design Management Office
THE VALUE OF DESIGN AT SCALE
John Devanney, DesignOps Summit 2017@johndevanney@momentdesign
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Intake?
Tools?
Careers?
ROI?
Skills?
Systems?
NEW CHALLENGES
How to deliver value of design at scale?
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NEW CHALLENGES
What is the “value of design?”
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NEW CHALLENGES
SERVICES
Realize the relationship strategy by considering the end-to-end ecosystem of services and touch points.
CAPABILITIES
Invest in new features and assets that can be leveraged across multiple areas of the business
INTERFACES
Improve performance of digital touchpointsand visually reinforce connection to brand.
RELATIONSHIPS
Set a strategy that strengthens the bond with customers over time and builds loyalty.
New
Existing
Small Large
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NEW CHALLENGES
Are all “design” projects the same?
IncrementalFunctionality
DigitalInnovation
RedesignContinuousImprovement
Design Operations
Design leadership from explorer to settler...
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NEW CHALLENGES
OperationsEvangelism
Awareness Influence ImpactCapacity
The operational requirements of scale:
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NEW CHALLENGES
• Increase leverage of design teams
• Improve quality of delivery
• Build and retain high-performing staff
• Shape projects quickly and effectively
• Communicate the value in terms the organization understands
The Design Management Office
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What is the Design Management Office?
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1. A framework that represents the components of a successful design organization that can be used to assess current state and prioritize efforts
2. A dedicated, focused team tasked with creating, implementing and supporting a structure that equips the organization to thrive
THE DESIGN MANAGEMENT OFFICE
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THE DESIGN MANAGEMENT OFFICE
Define Equip Connect
Process User-centered DesignResearch & Insights
Design Systems
Organizational Transformation
People Designing Teams & Environments
Learning & Knowledge Management
Individual Career Growth
Standardized Team Approaches
Projects Project PipelineProject Framing
Impact EvaluationValue Communication
Process
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THE DESIGN MANAGEMENT OFFICE
User-centered Design
Approach
Tools and methods
Define
Equip
Process
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THE DESIGN MANAGEMENT OFFICE
Research & Insights
Primary & Secondary research
Usability testing
Customer panels
Equip
Process
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THE DESIGN MANAGEMENT OFFICE
Design Systems
Creating and delivering design systems
Platform workflows & guidelines
Connect
Process
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THE DESIGN MANAGEMENT OFFICE
Organizational Transformation
User-centered Design for stakeholders
Incorporating design into business process
People
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Designing Teams & Environments
Establishing team structure
Designing talent acquisition
Defining workspaces & Environments
THE DESIGN MANAGEMENT OFFICE
Define
People
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THE DESIGN MANAGEMENT OFFICE
Learning & Knowledge Management
Understanding resources
Designing the program
Equip
People
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THE DESIGN MANAGEMENT OFFICE
Individual Career Growth
Skills matrix
Career path and management
Equip
Source:Ian Swinson, "Designing and Driving UX careers” EUX ‘16
Katie Gill on Airbnbvimeo.com/125621422
People
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THE DESIGN MANAGEMENT OFFICE
Standardized Team Approaches
Identifying project types, scoping, and planning
Maintaining alignment
Connect
Projects
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Project Pipeline
Developing an inventory model
Engagement criteria
THE DESIGN MANAGEMENT OFFICE
Define
John C. Jay in “Briefly”vimeo.com/107567840
Projects
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THE DESIGN MANAGEMENT OFFICE
Project Framing
Understanding context, opportunities, and vision for the outcome
Equip
Projects
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THE DESIGN MANAGEMENT OFFICE
Impact Evaluation
Establishing new metrics
Defining a consistent approach for each project type
Equip
Projects
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THE DESIGN MANAGEMENT OFFICE
Value Communication
Establishing a new language
Communicating impact of design and ROI
Connect
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THE DESIGN MANAGEMENT OFFICE
Define Equip Connect
Process User-centered DesignResearch & Insights
Design Systems
Organizational Transformation
People Designing Teams & Environments
Learning & Knowledge Management
Individual Career Growth
Standardized Team Approaches
Projects Project PipelineProject Framing
Impact EvaluationValue Communication
Thanks folks!
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THE DESIGN MANAGEMENT OFFICE
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