Scaling Design Through Relationship Maps (Michael Polivka at DesignOps Summit 2017)

SCALING DESIGN THROUGH RELATIONSHIP MAPS

MICHAEL POLIVKA DIRECTOR & CHIEF OF STAFF EXPERIENCE DESIGN @AUTODESK

Image credits gitea.org

EVOLUTION OF MODERN DESIGN

Image credits Classic Playfield Reproductions

Rubylith

Image credits TechRadar

Quark

Image credits Amazon.com

Director

OUR TOOLS HAVE EVOLVED THEY MIRROR OUR NEW RESPONSIBILITIES


THEN

Linear and waterfall

NOW

Iterative and agile


THEN


Marketing or engineering

NOW

Iterative and agile

Cross-organizational


THEN



Followed policies

NOW

Iterative and agile


Influencing processes


THEN



Followed policies

Individual design

NOW

Iterative and agile


Influencing processes

Design systems

Image credits Michał Parzuchowski

Jackpot


+65% Y/Y Facebook, Google, and Amazon

have collectively grown art and design headcount by 65% in the past year. – 2017 Design in Tech Report

OUR GROWTH AS DESIGNERS WE’RE GETTING WHAT WE ASKED FOR



More designers, responsibilities, tools, and budget




Designers are now represented in executive leadership




Designers are now represented in executive leadership

Experience and design are part of corporate brands


BUT IT’S NOT NIRVANA DESIGN GROWING PAINS


More expectations, demands, and accountability




Move from individual design to design systems isn’t easy




Move from individual design to design systems isn’t easy

Old ways of operating aren’t enough to succeed at scale



THE BIRTH OF DESIGN OPERATIONS

DESIGNOPS LAYER OF MANAGEMENT FOR DESIGN

Image credits NASA


Image credits NASA

Gateway between designers and the company at large


Image credits NASA


Maintain insulated space—an ecosystem—for designers


Image credits NASA


Maintain insulated space—an ecosystem—for designers

Cross-pollinate design and business relationships

AUTODESK ORG CHART

Image credits Autodesk Research

AUTODESK ~8,000


PRODUCT ORGS ~4,000

AUTODESK ~8,000


PRODUCT ORGS ~4,000

AUTODESK ~8,000

XD PRACTICE 18


PRODUCT ORGS ~4,000

AUTODESK ~8,000

XD PRACTICE 18


DESIGNERS ~400

Image credits Lena Bell

AUTODESK PRODUCT ORG

DCP MCP

PRODUCT GROUPS

DCP MCP


AUTODESK PRODUCT ORGPR

ACTI

CE

GRO

UPS

EXPERIENCE DESIGN

GLOBAL ENGINEERING

SECURITY AND RESILIENCY

ANALYTICS + OTHERS

PRODUCT GROUPS

DCP MCP


AUTODESK PRODUCT ORGPR

ACTI

CE

GRO

UPS

EXPERIENCE DESIGN

PRODUCT GROUPS

VISION & LEADERSHIP

DESIGNOPS

PROGRAMS


PROGRAMSVISION & LEADERSHIP

DESIGNOPS



PRODUCT TEAMS

CUSTOMERS

PROGRAMSVISION & LEADERSHIP

DESIGNOPS

TASK FORCES


WHAT IS A RELATIONSHIP MAP?

Image credits rawpixel.com

AN ORG CHART BEYOND OUR ORG CROSS-COMPANY MICROCOSMS



Identifies stakeholders from across the organization




Brings people together for greater purpose




Brings people together for greater purpose

Promotes meaningful change by involving operations teams


ORG CHART AND RELATIONSHIP MAP MANAGEMENT VS LEADERSHIP



ORG CHART

Formal reporting

RELATIONSHIP MAP

Networking



ORG CHART

Formal reporting

Hierarchical

RELATIONSHIP MAP

Networking

Gravitational



ORG CHART

Formal reporting

Hierarchical

Direct reports

RELATIONSHIP MAP

Networking

Gravitational

Colleagues



ORG CHART

Formal reporting

Hierarchical

Direct reports

Teams in silos

RELATIONSHIP MAP

Networking

Gravitational

Colleagues

Teams collaborating


Image credits Hans-Peter Gauster

“COMPLEXITY REQUIRES GROUP SUCCESS.”

Atul Gawande

THE MAGIC INGREDIENT


People

RELATIONSHIPS ARE KEY TOOLS AND PROCESSES ALONE AREN’T ENOUGH


Design is no longer fringe, and we need to integrate




Increase professionalism without losing sense of play




Increase professionalism without losing sense of play

But, we have ‘relationship debt’ to work through



“HR, IT, AND LEGAL ARE THE THREE CIRCLES OF HELL.”

Anonymous Designer

Image credits Jheronimus Bosch

“SERIOUSLY? THEY REALLY NEED TO WORK ON A MAC?”

Anonymous IT

Image credits Tubik Studio

“THEY HAVE GREAT IDEAS, BUT NO WAY OF GETTING THERE.”

Anonymous HR

Image credits Jeremy Galliani

Image credits Apple Inc.

RELATIONSHIP MAP CASE STUDY:

INVISION AT AUTODESK

Image credits Frank McKenna

Image credits Štefan Štefančík

Image credits Štefan Štefančík

“The Tools & Resources team is committed to improving the quality of Autodesk's products

by supporting radical design collaboration through a common core set of tools and resources

that harmonize our prototyping, designing, and production efforts.”

Image credits Rohit Tandon

1. CREATE YOUR RELATIONSHIP MAP CONNECTING THE DOTS


Design management can ‘recruit’ across the company



Must have a vision, and be able to clearly communicate it



Must have a vision, and be able to clearly communicate it

Identify and bring in those who can manage key components

1. OUR RELATIONSHIP MAP SYSTEM FOR 1:FEW:MANY

XD PRACTICEMe

Adam Christina Dianne

Ian Leslie

T&R TASK FORCE

XD PRACTICEMe


Ian Leslie

Amar Maria

T&R TASK FORCE

EXECUTIVES

XD PRACTICEMe


Ian Leslie

Amar Maria

Kim

T&R TASK FORCE

EXECUTIVES

FINANCE

XD PRACTICEMe


Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

Alexandre

T&R TASK FORCE

EXECUTIVES

FINANCE

PROCUREMENT

XD PRACTICEMe


Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

XD PRACTICEMe


Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

IT

PROCUREMENT

Prakash Shel

Emily Rajeev Harold

XD PRACTICEMe


Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan

Jonathan Jessica Cynthia

T&R TASK FORCE

EXECUTIVES

FINANCE

PROCUREMENT

Prakash Shel

Emily Rajeev Harold

INVISION

LEGAL

XD PRACTICEIT

Me


Ian Leslie

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Prakash Shel

Emily Rajeev Harold

INVISION

MeXD PRACTICE

IT

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Prakash Shel

Emily Rajeev Harold

INVISION

Adam

Dianne Ian

Leslie

MeXD PRACTICE

IT

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

INVISION

Leslie

MeXD PRACTICE

IT

Amar Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

INVISION

MeXD PRACTICE

IT

Maria

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

Amar

INVISION

MeXD PRACTICE

IT

Kim

Joe Gabe Teresa

AlexandreJon

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash Shel

Emily Rajeev Harold

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Jon

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash Shel

Emily Rajeev Harold

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Jon

Prakash Shel

Emily Rajeev Harold

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Jon

Shel

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily Rajeev Harold

MariaAmar

INVISION

MeXD PRACTICE

IT

Kim

Joe

Shel

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCE

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Prakash

Emily

Rajeev Harold

MariaAmar

INVISION

Gabe Teresa

AlexandreJon

LEGAL

MeXD PRACTICE

IT

Kim

Joe

Jon

Shel

Lauren Tobias

Lindsey Jordan


T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

INVISION

PROCUREMENT

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

MariaAmar

MeXD PRACTICE

IT

Kim

Joe

Jon

Shel

Lauren

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

Tobias

Lindsey Jordan


MariaAmar

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

INVISION

MeXD PRACTICE

IT

Amar

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

Tobias

Lindsey Jordan


Leslie

Adam

Dianne Ian

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

MeXD PRACTICE

IT

Amar

Gabe Teresa

Alexandre

Prakash

Emily

Harold

Lindsey


Dianne Ian

Kim

Joe

Jon

Shel

Lauren

Maria

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

INVISION

Christina

Leslie

Tobias

Jordan

Rajeev

Adam

MeXD PRACTICE

IT

2. ESTABLISH COMMON GROUNDS CREATE WIN/WIN SITUATIONS



Identify areas of mutual benefit with each person




Ensure a balanced system of give-and-take




Ensure a balanced system of give-and-take

Agree on the definition of success



2. OUR COMMON GROUNDS MEETING PEOPLE WHERE THEY WERE



Made sure my asks aligned to their interests




Built my brand and legacy as a takeaway for each person




Built my brand and legacy as a takeaway for each person

Focused on alignment with my values

Kim

Joe

Jon

Shel

Lauren

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

Christina

Maria

INVISION

IT

3. EXPRESS GRATITUDE BUT DON’T EXPECT IT IN RETURN

Image credits Michael Polivka


It’s not glamourous work, and every inch is earned




Let others be the heroes by placing them in the spotlight




Let others be the heroes by placing them in the spotlight

Strong appreciation is key to all those who helped



3. OUR GRATITUDE BROAD SPECTRUM OF RECOGNITION



Acknowledged in emails, wikis, LinkedIn, and XD awards




Awarded in Applause, and acknowledged their managers




Awarded in Applause, and acknowledged their managers

Took teammates out to lunch or dinner, and drinks

AFFECTING DESIGN AT SCALE

Image credits Bonnie Kittle

“The Tools & Resources team is committed to improving the quality of Autodesk's products

by supporting radical design collaboration through a common core set of tools and resources

that harmonize our prototyping, designing, and production efforts.”

INVISION AT AUTODESK SUCCESSFUL LAUNCH IN APRIL 2017




Single sign-on enabled for all employees




1,900 employees subscribed across 36 countries



1,900 employees subscribed across 36 countries

1,800 projects, 40,000 screens, and 25 new projects weekly


WHAT’S NEXT FOR INVISION? FOSTERING ADOPTION



Increase usage across the company




Focus on integration with Slack, Sketch, and Abstract




Focus on integration with Slack, Sketch, and Abstract

Bridge design and engineering pipelines


Kim

Joe

Jon

Shel

Lauren

Christina

Leslie

Adam

Dianne Ian

Gabe Teresa

Alexandre

Prakash

Emily

Rajeev Harold

Tobias

Lindsey Jordan


MariaAmar

T&R TASK FORCE

EXECUTIVES

FINANCELEGAL

PROCUREMENT

INVISION

MeXD PRACTICE

IT

“BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD.”

Mahatma Gandhi

Image credits Madison Grooms

Image credits Jared Erondu

Thanks

Image credits William Bout

Questions

Scaling Design Through Relationship Maps (Michael Polivka at DesignOps Summit 2017)

Design

Transcript of Scaling Design Through Relationship Maps (Michael Polivka at DesignOps Summit 2017)