1  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   2  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   3  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   4  

“Focus  obsessively  on  ge0ng  to  product/market  fit”  

Mark  Andreessen  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   5  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   6  

“Very  Disappointed”   Recommenda@on  

More  than  40%     Focus  on  reten@on  cohorts,  start  transi@oning  

Less  than  40%   Keep  itera@ng  product,  posi@oning,  and  targe@ng  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   7  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   8  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   9  

Hook    Promise  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   10  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   11  

Addi@onal  ques@on  for  “Must  Have”  Users  

First  Open  Ended   Then  Narrow  Down  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   12  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   13  

Hook    Promise  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   14  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   15  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   16  

Improves… - Habit - Loyalty - Referrals -  Sales

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   17  

Hook    Promise  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   18  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   19  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   20  

Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   21  

22  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com