Pioneers festival preso

1 Twi&er @SeanEllis Startup-‐Marke6ng.com

Twi&er @SeanEllis Startup-‐Marke6ng.com 2


“Focus obsessively on ge0ng to product/market fit”

Mark Andreessen


“Very Disappointed” Recommenda@on

More than 40% Focus on reten@on cohorts, start transi@oning

Less than 40% Keep itera@ng product, posi@oning, and targe@ng


Hook Promise


Addi@onal ques@on for “Must Have” Users

First Open Ended Then Narrow Down


Hook Promise

Improves… - Habit - Loyalty - Referrals -  Sales


Hook Promise

22 Twi&er @SeanEllis Startup-‐Marke6ng.com

Pioneers festival preso

Business

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