Linkedin Workshop - The 8 Basics

WorkshopWorkshop

Post University, Career Services CenterFriday, January 24, 2014

Debra Manente, M.Ed., CPRWAssociate Director

North Hall, Room 113

Dmanente@post.edu

CAREER SERVICESCAREER SERVICES

At the End of this Workshop At the End of this Workshop You Will Know…You Will Know…Why Linkedin is a valuable tool

Why it’s important to bring your profile to 100% completion

How to create a Linkedin account

Eight basics to include to reach 100% profile completion

Good ideas to consider

Post Undergraduate Student Linkedin Competition

What Did We Hear?What Did We Hear?Linkedin is the worlds largest networking

platform – everyone who means something to your career is on there

Finding a job is all about networking

Nine out of every ten people found a job at some point in their lives because they networked

• Helps you maintain the connections you have made through networking over the years

• Helps you promote your “Brand”

• It gives you a professional presence

• Helps you rank high in search engine results

Why Linkedin is Valuable Why Linkedin is Valuable

Why Linkedin is Valuable…Why Linkedin is Valuable…Recruiters Use It Job Postings are There

92% of companies use or plan to use Linkedin /

social media for recruiting

79% of job opportunities are posted on at least one social

network

73% have successfully hired a candidate while utilizing Linkedin / social media (you want to be where the action is.)

77% are shared on Linkedin

LINKEDIN Demographics and Statistics – January 2012

Senior Mgmt. = 25%Managers = 15.3%Owners = 9.6%Directors = 7%V.P = 3.7%

61% of Linkedin Members 61% of Linkedin Members are Hiring Managers and Executivesare Hiring Managers and Executives

The GOAL The GOAL IS TO IS TO

BRING YOUR PROFILE BRING YOUR PROFILE TO TO

100% COMPLETION100% COMPLETION

Why 100% Profile Completion is Why 100% Profile Completion is ImportantImportant

It gives you the most visibility and allows you to show up more in Linkedin searches

It helps you establish an authoritative voice regarding your accomplishments, experience, and capabilities and leads people to find you when they search the internet

Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion

4. Experience

8. Connections

Eight Basics: 1 - Your NameEight Basics: 1 - Your NameFirst, Google your name so you know what

to expect

Choose the name you will use wisely since this is your “internet brand”

Consider including middle initials if you have a common name

4. Experience

8. Connections

Eight Basics: 2 - Your PictureEight Basics: 2 - Your Picture

Should be a full head shot

Should be pleasant facial expression

Show signs of your personality

Use the same photo for all social media so you are easily found

PICTURE

Always use a picture…

PICTURE

You are promoting YOURSELF, use a PICTURE and not a LOGO

PICTURE

Have it look professional Smile -

Have a pleasing personality

Use a personal picture and not one of a group

Have your picture taken in a work related setting

PICTURE

4. Experience

8. Connections

Eight Basics: 3 - Your Headline Eight Basics: 3 - Your Headline and Summaryand Summary

Never leave the headline blank

Don’t include just a title

Convey skills you are best at and what you bring to the table

HEADLINE AND SUMMARY

Eight Basics: 3 - Your Headline Eight Basics: 3 - Your Headline and Summaryand Summary

1. Linkedin's search algorithm indexes the headline first.

2. It is important to use strong keywords and phrases instead of generic keywords.

3. You will show up in other people’s Linkedin and Google searches more prominently when they do keyword searches.

Examples of Good Headlines Examples of Good Headlines

Career Developer | Workshop Facilitator & Designer│Program Coordinator | Career Search Blogger | LinkedIn Trainer

Wordsmith with proven ability to translate business objectives into communications strategies and tactics

★Sales Director★Sales Strategy★How to Sell★Channel Sales★Sales VP★Sales Mentor★Sales Advice

Get Noticed Quicker for What You Get Noticed Quicker for What You Can Contribute Can Contribute

4. Experience

8. Connections

Eight Basics: 4 - Your ExperienceEight Basics: 4 - Your Experience

Can include internships, demonstrations, proven skills

Adds a professional touch to your profile

Adding past jobs makes it easier to network with former co-workers and professional connections

List at least two positions to bring profile to 100% completeness

EXPERIENCE

4. Experience

8. Connections

Eight Basics: 5 - Your EducationEight Basics: 5 - Your EducationNew graduates with no concrete

professional experience - move your education to the top part of your profile

Try to include relevant classes

No need to include high school

Only include information that is going to help you get the job

EDUCATION

4. Experience

8. Connections

Eight Basics, 6 - Your SkillsEight Basics, 6 - Your Skills

List at least three skills to bring profile to 100%

SKILLS

4. Experience

8. Connections

Eight Basics: 7 – Demographic Eight Basics: 7 – Demographic Area and IndustryArea and Industry

When recruiters and hiring managers do AREA searches you want to be displayed in their results

Without a demographic area, or industry, you:

◦Won’t be included in their results

◦The people you know, who are looking for you, will have a harder time finding you

DEMOGRAPHIC AREA AND INDUSTRY

4. Experience

8. Connections

Eight Basics: 8 - Your ConnectionsEight Basics: 8 - Your Connections

Have at least 50 connections to bring your

profile to 100%

CONNECTIONS

Types of ConnectionsTypes of Connections

1st degree = In your network and directly connected

2nd degree = In your network but not directly connected

3rd degree = Not in your network

CONNECTIONS

How to Add ConnectionsHow to Add Connections

THREE WAYS…

Import contacts from an email address book

Do a search in the search box at the upper right side

Connect with 2nd level connections while looking at 1st level connections

CONNECTIONS

The GOAL The GOAL IS TO IS TO

BRING YOUR PROFILE BRING YOUR PROFILE TO TO

100% COMPLETION100% COMPLETION

* Good Idea – * Good Idea – Ask for Recommendations Ask for RecommendationsCan be teachers, supervisors, clients, co-workers…

Can be anyone who you have had a professional relationship with who can verify your professionalism

Only ask people who you know will say good things about you

As a guideline, your recommendations should be 10% of your network size

Make your request personal – Linkedin is more formal

GOOD IDEAS

* Good Idea – * Good Idea – Change Your URL Change Your URL

GOOD IDEAS

RECAP – 8 Basics RECAP – 8 Basics

Picture – Professional and not a logo

Headline and Strong Summary included

Experience – List at least two jobs

Education– Do not include high school

Skills – List at least five

Demographic Area and Industry

Connections – Have at least 50

We CoveredWe CoveredWhy Linkedin is a valuable tool

Why it’s important to bring your profile to 100% completion

How to create a Linkedin account

Eight basics to include to reach 100% profile completion

Good ideas to consider

Post Undergraduate Student Linkedin Competition

Post Undergraduate Student Post Undergraduate Student LinkedIn ContestLinkedIn Contest

Do you have the BEST profile?Do you have the BEST profile?

It is simple to enter!!!

WIN a $25.00 gas card and bragging rights

Deadline is Friday, November 1st

To receive an entry form, contact Career Services, in North Hall, Room103, or send an email to DManente@Post.edu

• Resume writing

• Letter writing

• Effective interviewing

• Job search strategies should you want:

• Full-time/Part-time Employment

• Internships

• Winter/Summer Employment

Career Services Can Help With…Career Services Can Help With…

Linkedin = http://www.linkedin.com/in/postuniversitycareerservices

Facebook = https://www.facebook.com/PostUniversityCareerServices

YouTube = http://www.youtube.com/user/PostCareerCenter

Twitter = https://twitter.com/PostCareerCntr

Pinterest = http://pinterest.com/PostCareerSvc/

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