Presented by Bob Nealon, Career CoachNorth Campus Career Center

LinkedIn Basics

Did you know that over 90% of

companies use LinkedIn to recruit?

93% in of 2012 (up from 78% in 2010)

Source: Sprout Social

Meaningful LinkedIn Statistics

Source: LinkedIn

• 347 million LinkedIn users (as of February 2015); 111 million LinkedIn users in the United States. LinkedIn is growing at a rate of 2 new users per second

• 40 % of LinkedIn users check in daily

• 13 % of LinkedIn users are millennials (15-34 years of age)

• LinkedIn user is 11 times more likely to have profile viewed if there is a profile photo

• A average LinkedIn user has 930 connections

• Average user spends 17 minutes a month using LinkedIn

Other LinkedIn Statistics

Source: LinkedIn

• LinkedIn has users in over 200 countries and territories

• LinkedIn had over $2.2 billion in revenue in 2014

• 41 % of millionaires use LinkedIn

• LinkedIn launched in May 2003

• 30,000 long form posts published each week

• LinkedIn’s goal is to have 3 billion registered users

Social media is powerful, but be careful what you post

because….

Source: Sprout Social

• 3 of 4 hiring managers check candidates social media profiles

• 1 of 3 employers rejected candidates based on something they found in their social media profiles

• 78 % of recruiters disapproved of references to illegal drug usage

• 67 % of recruiters reacted negatively on a social media post of a sexual nature

Message to you….• Use social media, but be careful what you

post

• Set strong privacy controls to social media profiles, especially Facebook

Don’t do this

Questions for you• How many of you have an active LinkedIn profile?

• How many of you have a profile at the 100% completeness level?

• How many of you have a LinkedIn profile picture? Is it professional?

• How many of you have over 100 connections?

• How many of you have joined groups in your targeted industry/field?

• How many of you have customized your LinkedIn profile URL?

Getting started in LinkedIn

Step #1: Establish Account

1. Enter name (first, last)

2. Enter e-mail address

3. Establish password

Step #2: Build Profile

1. Upload a professional photo (headshot)

• Dress professionally/appropriately – consistent with occupation

• Good quality photo – clear• Appropriate background• Good smile, exuding confidence• Keep it simple (no pets, other

people)• Select a recent photo• Be consistent (use photo across

social media platforms)

Step # 2: Build Profile (cont’d)

2. Develop a skills based headline, not job titles

• Example: Experienced Transportation Executive, Web Designer and Information Architect, Visionary Entrepreneur and Investor

Step # 2: Build Profile (cont’d)

3. Develop a strong summary (who you are and what you do)

• Tell a story – what do you want others to know about you. A strong summary should highlight your value.

• Highlight key skills in story – indicate your “signature” skill areas; should be related to your targeted job/occupation

Step # 2: Build Profile (cont’d)

4. Add your professional experience

• Can mirror your resume, but does not have to read exactly like the resume.

• Develop a brief position overview and highlight your accomplishments

Step # 2: Build Profile (cont’d)

5. Add Education

6. Add Volunteer Efforts

7. Add your contact me preferences

8. Add links to other social media profiles

9. Start to join groups and participate in discussion

Other Suggestions

• Join Groups and participate in discussions – contribute your expertise when you can and offer your expertise where you can

• Ask others to connect – target individuals and send a customized invitation

• Set up your Skills so others can endorse your skills

• Ask your network to offer recommendations (don’t be afraid to ask those you’ve worked with to do this for you – reciprocate when you can)

Other Suggestions• Customize your LinkedIn profile URL

Other Suggestions

You will have this:

www.linkedin.com/in/bobnealon

instead of

www.linkedin.com/pub/bob-nealon/32/366/233b234

Other Suggestions• Take advantage of LinkedIn free learning webinars available

through the Help Center

Reminder:

Broward College Resources• Your North Campus Career Center Staff

• Resume Writing, Interviewing, Job Search Strategy, and more

• Assessment Tools including Career Coach and FOCUS 2

• Internship EDGE

• Student job bank @ www.broward.edu/ccn

Questions?

Contact me for an appointment

My Contact Information:

Bob NealonCareer Coach Specialist

Broward College – North CampusBuilding 46, Room 238 (Career Center)

Phone: (954) 201-2270E-Mail: RNealon@broward.edu

Connect with me through LinkedIn @ www.linkedin.com/in/BobNealon

Thank you for attending!