LINKED

IN BASICS

C H R I S T I N E G E RT Z U N I V E R S I T Y O F A L B E RTA C A R E E R C E N T R E

ARE YOU FO

RCING ME TO

MAKE A LINKEDIN PR

OFILE?!

CHANGES TO LINKEDIN USER INTERFACE

• 5 InMails• Messaging• Advanced search• Filtered search• inurl:linkedin.com• Moving sections on your profile• Find Alumni

Social Media Examiner, “LinkedIn Changes: What Marketers Need to Know”USNews “Is LinkedIn’s Latest Really the Greatest?”

LINKED

IN PROFIL

E VS

RESUME1. Broadcast2. Have a profile when

you aren’t looking for work

3. Resume doesn’t have “friends”

4. LinkedIn profile could connect you to other qualified candidates in the same region

5. Resume is for everyone

PRIVACYP R I V A C Y A N D S E T T I N G S

• Select what others see when you’ve viewed their profile• Select who can see

your activity feed• Adhere to strict

controls on Connections• Crash Override

Network for additional advice

TARGET GROUPS• The fastest growing demographic for LinkedIn is new grads• 40 million students and new grads

• LinkedIn has identified “$50,000+” salaries as their “sweet spot” for job postings• This means they are looking for young and mid-level professionals

= new grads

• Major Edmonton employers such as Alberta Health Services, City of Edmonton, City of Calgary, Imperial Oil, BioWare, ATB Financial, Northlands, Voice Construction, University of Alberta, MacEwan University and Government of Alberta are making use of their LinkedIn pages to share job postings and information about corporate culture

LINKEDIN BY COUNTRY

HOW LINKEDIN MAKES MONEY

ATS

ATS = Applicant Tracking System

How will Micro

soft

make $$$ on LinkedIn??

KEYWORDS SEARCHING IN AN ATSYou are revealed in a search by the text, phrases and keywords, in your submitted resume

• Job titles• Professions• Employer(s)• Educational Institution(s)• Degree(s)• Skill sets• Languages • Region/postal code• Name is also a keyword, do not use a nickname

FINDING KEYWORDS• Work through a job posting

• ALIS’ OCCInfo• National Occupation Classification• O*NET Online

PHOTOGRAPH• According to LinkedIn, profiles with photographs are 11X more likely to be

viewed when found in a search than a profile without a photograph

• Good photo: • If I was meeting you for the first time, could I identify you in a room full of

strangers?• Context appropriate

• Graduate photo? • Limited time only

• Poor photo:• Inappropriate• Obviously a selfie• The back of your head or gazing heroically into the distance in profile

Professional photographs, a headshot, cost $150-$400 depending on number of pictures and settings.

HEADLINEDefault is Education or Experience

• In what discipline?• Have areas of specialty?• Use specific research methods?• Techniques?• Software?• Instruments?

How many 1st degree

connections should you

have?

FIRST, SECOND AND THIRD DEGREE CONNECTIONS

You

Accepts your Invite to Connect

First degree to your first degree

(“friend of a friend”)

Second degree to your first degree

1st 2nd 3rd

1st 2nd 3rd

1st 2nd 3rd

RECOMMEN

DATIONS AND

ENDORSEM

ENTS

EXPERIENCE AND EDUCATION

E X P E R I E N C E

One experience entry

Volunteer experience has its own section

E D U C A T I O N

Appears below Experience

Separate section for Honors and Awards

UPDATES• Updates last for 30 days• LinkedIn does not maintain an archive of updates

• Events• Conferences/ Poster presentations• Lectures• Student group events• City events, such as Pecha Kucha, Nerd Night, festivals, local

Kickstarters (etc,)

• Job postings• News articles

SUMMARY S

ECTION

SUMMARY

C O V E R L E T T E R

Past or present tense

Yes, you can reuse one of your cover letters for your Summary

A S P I R A T I O N S

Future tenseI will, I plan, I am

beginning, It is my intention

CHARACTERISTICS OF A GOOD SUMMARY• Summary provides context for keywords

• Keyword search: “molecular biological techniques”• Context: “I have no experience with molecular biological techniques”

• Aspirational text is ok• Future tense• I will, I plan, I am beginning, I wish, It is my intention

• Does the Summary have logical flow?• Chronological

• Does the Summary show a knowledge of the profession/desired occupations?

BETTER SENTENCESDeclarations• Experienced Microsoft Office user• Reliable• LeadershipSKILL + ABILITY Used Microsoft Excel features such as pivot tables, macros and report buildingTRAIT + RESULTReliable contributor to student group e-newsletter by providing one new article

per week and consistently meeting deadlines ACTIVITY + ACCOMPLISHMENTAs recruitment officer, developed supervision and leadership skills by

recruiting, interviewing, selecting, and training fifteen new volunteers for student group

LINKEDIN HOMEWORK BY TIME REQUIREDT W O M I N U T E S

Turn off your updates• Vanity URL• Make some

connections• Follow companies• Add information

in the Relationship tab for connections

• Update everyday

T E N M I N U T E S

• Find your keywords

• Write your Summary

• Attend LinkedIn Training session

Turn your updates on

• Write one statement to add to your experience/job duties

• Find a job to apply for

• Get a good photograph

O N E H O U R

LINKED

IN BASICS

C H R I S T I N E G E RT Z U N I V E R S I T Y O F A L B E RTA C A R E E R C E N T R E