THINKING ABOUT the

LANDING PAGE

José L. Giráldez Hunter of Customers &

Added Value Provider

Thank you page

LANDING PAGE

Buttons or images placed on pages to entice visitors with an offer transport them to this page,

where they can complete a form and convert into a lead

10

HEADLINE 1

HIDDEN NAVIGATION 2

VALUE 3 IMAGE A 4

IMAGE B 4

LEAD CAPTURE FORM 5

PRIVACY POLICY LINK 6 SUBMIT BUTTON 7

SOCIAL SHARING BUTTONS? 8

TESTIMONIALS 9

VIDEO 10

3rd PARTY SEAL / APPROVAL 11

HEADLINE + VALUE 1

SUBMIT BUTTON 4

LEAD CAPTURE FORM 2

PRIVACY POLICY LINK 3

IMAGE 5

HIDDEN NAVIGATION 2

HEADLINE 1

LEAD CAPTURE FORM 5

SUBMIT BUTTON 6

IMAGE A 4

VALUE 3

PRIVACY POLICY LINK 7

SUBMIT BUTTON 4

LEAD CAPTURE FORM 1

PRIVACY POLICY LINK 5

IMAGE 2

VALUE 3

HIDDEN NAVIGATION 1 HEADLINE 2

VALUE 3

IMAGE 4

PRIVACY POLICY LINK 6

LEAD CAPTURE FORM 5

SOCIAL SHARING BUTTONS? 8

SUBMIT BUTTON 7

NEXT STEPS 9

VALUE 1 3

VALUE 2 4

LEAD CAPTURE FORM 6

IMAGE 2 5

IMAGE 1 2

HEADLINE 1

REASSURANCE 7

NEXT STEPS 1

IMAGE B 7 LEAD CAPTURE FORM 5

PRIVACY POLICY LINK 6

VALUE 3 HEADLINE 2

VALUE+ 4

HIDDEN NAVIGATION 1

HEADLINE 2 IMAGE B 4

VALUE 3

LEAD CAPTURE FORM 5 SUBMIT BUTTON 7

• Headline • Form:

• Field Names • Buttons:

• Colors • Size • Form • Copy

• Headline • Image • Captions on images • Copy & Headline Font Size • Use of:

• Video • Social Follow Buttons • Testimonials • Third party seals of approval

A/B TESTING

José L. Giráldez Hunter of Customers

& Added Value provider

jose-madrid.es@googlemail.com

Athos-world

http://es.linkedin.com/pub/jose-l-giraldez/6/a08/0

GiraldezGo

+34 916419116

Some of the graphics come from public documents or web sites, and have been used with the sole intention of

delivering the messsage There are no commercial purposes behind this document

If you quit nobody will care, but you will always know it!!