Landing Page Secrets

Shane Yuen

Make Your Landing Pages Sell

7 Persuasion Triggers That Doubled Sales Conversion

http://trigger360.com/�


2 Make Your Landing Pages Sell

Shane Yuen

Legal Disclaimers This book is presented to you for educational purposes only. The contents herein are based on the views and opinions of the author and are not a substitution for any professional advice. While every effort has been made to present accurate and up to date information within this document at press time, the author makes no representations or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties of merchantability or fitness of use for a particular purpose. The author shall not be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused, directly or indirectly, by the information or programs contained herein. No warranty may be created or extended by sales representatives or written sales materials. Every company is different and the advice and strategies contained herein may not be suitable for your situation. You should seek the services of a competent professional before beginning any improvement program. Any likeness to actual persons, either living or dead, is strictly coincidental.



Shane Yuen

Table of Contents TRIGGER #1 - RELEVANCE ...................................................................................... 6

Why It Matters ............................................................................................................................................ 6 How To Implement It .............................................................................................................................. 8

TRIGGER #2 --- VALUE PROPOSITION ................................................................ 10 Why It Matters ......................................................................................................................................... 10 How To Implement It ........................................................................................................................... 11 Prospect Research ................................................................................................................................. 12 Product Analysis .................................................................................................................................... 14 Tie It Together ......................................................................................................................................... 15

TRIGGER #3 --- PROOF ............................................................................................ 17 Why It Matters ......................................................................................................................................... 17 How You Can Implement It ............................................................................................................... 18

TRIGGER #4 --- COMPELLING BULLETS ............................................................. 25 Why It Matters ......................................................................................................................................... 25 How To Implement It ........................................................................................................................... 26

TRIGGER #5 --- IRRESISTIBLE OFFER ................................................................... 29 Why It Matters ......................................................................................................................................... 29 How You Can Implement It ............................................................................................................... 31

TRIGGER #6 --- EMOTIONAL APPEAL ................................................................. 34 Why It Matters ......................................................................................................................................... 34 How To Implement It ........................................................................................................................... 36 Why it Matters ......................................................................................................................................... 38 How You Can Implement It ............................................................................................................... 40

Parting Words And Something You Need To Know... .............................. 45



Shane Yuen

How This Report Can Benefit You Dear Business Builder,

Hi. My name is Shane Yuen and I'm the founder of Trigger360.com I'm a freelance copywriter, digital marketing strategist, and, as I'd like to say, online persuasionist, from sunny Singapore. As a copywriter and digital marketing strategist, I’ve helped companies increase sales conversion by over 200%, make 50% more in profit, generate an additional $40,000 in weeks, and sold out products consistently every month. And in this report, I'm to going to take you on an insightful behind-the-scenes journey - a detailed analysis of why and how 7 persuasion triggers inevitably DOUBLED (100% increase) the sales

conversion rate for a $500 product for one of my clients. Because landing pages are the corner stones of digital marketing, the lessons in this report will help you make more sales if you learn them and implement them. In this report, you will gain simple yet profound insights on increasing your conversion rates for your all your digital marketing efforts. The insights you will gain are not marketing fads or gimmicks that work today and fail tomorrow. The insights you will gain are based on time-tested direct response principles that are proven to work by master copywriters before me, and by the hundreds and thousands of split tests that were conducted. More importantly, the insights you will gain can work for any landing page for any business. Yes, that means that it can work for YOUR business or company as well. So my goal with this report is simple – to help you gain at least one idea to boost your conversion rates for any of your landing pages I hope to show you that you could be a few "triggers" away to achieving sales figures that you never thought was possible.



Shane Yuen

Note: I want to mention that my client requested that his identity and company be kept confidential. Therefore, I cannot explain the 7 persuasion triggers in terms of a case study. Regardless, the premise of this report makes my client's request for confidentiality irrelevant. That's because this report is an analysis of time-tested direct response marketing principles that will work for any landing page. Now, to help you fully comprehend the 7 persuasion triggers I implemented, I'm going to explain each of the triggers by first telling you why it matters, then how you can implement it. Let's begin.


Make Your Landing Pages Sell 6

Shane Yuen

TRIGGER #1 - RELEVANCE Why It Matters Did you know that there is one tweak you can make to any landing page, and watch conversions increase? This tweak is simple, and arguably the most important step to conversion rate optimization. So what is this tweak I speak of? It's tweaking for Relevance. People that land on your landing page come from an ad. It could be from a Google Adwords ad, a banner ad on a website, a guest blog post, and etc. That's why one of the most important things you need to ensure is that your landing page "follows up" from your ad, and targets the prospects' needs correctly. For example, if your ad says "Click here to learn my closely guarded marketing secrets," then your landing page has to fulfill that promise. This means that your headline must say something like...

"My 10 ground breaking marketing secrets that made Seth Godin’s Jaw Drop"

And not something like...

"Get the latest, most panda-proof, penguin-proof, tiger-proof, dragon-proof, chiwawa-proof, SEO secrets to shoot your site

to the top of Google!"



Shane Yuen

Okay okay. I'll admit that's not the best example, but you get the point – Your landing page copy, all the way from the headline to the body to the call to action, must be relevant to the ad message that the prospect clicked from. But why is relevance so important anyway? The reason is simple - VISITOR MOTIVATION is the most important factor of all when it comes to getting a high conversion rate. In other words, the prospect has to be motivated to take the action you want him to take IN THE FIRST PLACE. It’s like if you went to a shopping mall with the intention to buy a pair of shoes, on most occasions, you’re probably not going to watch a movie even if tickets are for half price. You were not motivated to watch a movie. It wasn’t not your intention in the first place. You wanted to buy shoes. So if a prospect lands on a landing page with the intention of looking for more information, then a landing page that sells a product is going to have a low conversion rate. You have to understand what the prospect needs, where he is in the buying cycle, and the conversation behind the ad that he came from. That, dear insider, is the first key to writing landing pages that convert like gangbusters. So while everyone while is trying to figure out the best headline or the best color for the call to action button, you will first focus on understanding VISITOR MOTIVATION. You will first understand the conversation going on in the prospect’s head. Only then will you write your landing page copy to match that conversation, and then create a goal that fits him best. This way, you’ll make him go “Oh man this guy understands me! This is exactly what I needed!” Persuaded.


Make Your Landing Pages Sell 8

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How To Implement It To make your landing page relevant, you've first got to understand WHY the prospect clicked on your ad and the conversation taking place in his head. Let’s use Google ads as an example. If a prospect arrives on your landing page from a Google ad, the specific keyword that the ad is targeting is associated with a specific conversation in the prospect’s mind. A prospect who searches for "increase conversion rate" is thinking about something completely different from the prospect searching for "conversion rate optimization services." It might seem like they are looking for the same thing, but they are not. The prospect searching for "increase conversion rate" is probably looking for tips on improving his conversion rate. The prospect searching for "conversion rate optimization services" is probably looking to buy into a service or research some potential services. These two prospects have different needs and different levels of awareness. That's why your landing pages must match that need and awareness level and continue the conversation in the searcher's head.

Secret Tip: One good way to match your ad to your landing page is to look at the top 10 (first page) SEO listings for that keyword. Why? Because Google’s mission is to provide the most relevant pages to its users. That’s why whatever appears in the top 10 organic listings is probably most relevant to that keyword! Therefore, looking at the top 10 organic listings gives you an idea about the conversation going on in the prospect’s head. It shows you what kind of content is most relevant to that keyword so that you can cater your ad accordingly.



Shane Yuen

However, I would say that the top 10 SEO listings should only serve as a guide. You should test out other landing pages that you think can match the ad. You might get good conversions on them. Smart marketers create different landing pages for different ads. This way, you make sure each of your landing pages is properly targeted to each individual ad. The key is to carry on with the conversation in their heads. By carrying on with the conversation, you show the prospect that you indeed have what he is looking for. You ensure RELEVANCE. If the landing page copy does not follow up from your ad, there will be a disconnect, and conversion rates will likely decrease. And that concludes the first persuasion trigger to writing landing pages that convert.


Make Your Landing Pages Sell 1 0

Shane Yuen

TRIGGER #2 --- VALUE PROPOSITION Why It Matters What is a value proposition? Simply put, a value proposition is a promise. It’s a statement (one or a few sentences long) that promises the value that your customer will get from you. The one question that a value proposition answers this: Why should I buy from you over your competitors? Winning landing pages are usually built on one compelling value proposition – not seven, not five, not three, but ONE proposition – that runs throughout the copy. You might be wondering why this is so. Well, the reason is simple - a compelling value proposition provides clarity to the reader, penetrates his mind, and shows him how your product is different, or in a way, "better" than your competitors' product. Let's face it – there is a LOT of competition and clutter out there. The only way to make your landing page capture your prospects’ attention to base it on one compelling value proposition – a way to present your product that: 1. Solves your prospects' most dominant problems, frustrations, and fears - The proposition cannot be some random idea that you dreamt of in your sleep last night. It must solve a problem. Showing your prospects that you can solve their problems creates great appeal and captures their attention.


1 1 Make Your Landing Pages Sell

Shane Yuen

2. Is unique and exciting - If the copy on your landing page uses the common approaches and messages that every other ad uses, your page will be lost in the clutter and easily forgotten. You have to present a new twist or angle in your copy to cut through the clutter and arouse excitement. People are always excited about something different, which causes them to pay attention. 3. Has instant appeal - When your prospect land on your landing page, they will take a mere few seconds to determine whether the rest of the page is worth reading. Your value proposition must be simple and clear enough that it only takes few seconds for your reader to understand. Only when your prospects can easily see how your solution can solve their problems will they take note and take action. Coming up with a compelling value proposition is all about knowing exactly WHAT to say in a few sentences so that your prospects buy from you. The value proposition will form the theme of the copy, acting as the foundation for the copy from start to finish. It will make your landing page memorable and show people the core selling point of your product.

How To Implement It In order to come up with a winning proposition, you MUST first... Develop an intimate understanding of your prospect and your product. You have to step into your prospects' shoes and crawl under their skin. You have to understand your prospects so intimately that you can almost feel how it is like to literally live as one of them. You have to develop empathy. And this can only be achieved via elaborate and accurate research. Research is the absolute foundation to crafting copy that sells. Only from elaborate and accurate research can you develop an intimate understanding of your prospects. This is the key to creating a landing page that pulls a high conversion rate. Then, you have to analyze the product because you have to extract the unique benefits of the product and present it in a way that best appeals to your prospects.



Shane Yuen

After studying your prospects and your product, you have to let your mind make connections and sometimes even draw experiences from unrelated fields of knowledge. Then soon, "Snap!" you'll come up with a winning value proposition that will skyrocket your landing page response. The entire process can be generally summed up by the 3 following steps: 1. Prospect Research – Surveying prospects to identify their biggest "hot buttons," researching forums, and any other relevant materials. 2. Product Analysis - Studying the product to understand it's unique benefits and points of differentiation from the competition. 3. Tie It Together – Finding a way to tie your findings together so that the biggest "hot buttons" of the prospects are tied to the unique benefits that your product provides.

Prospect Research It's one thing to come up with an idea, but it's another thing to come up with an idea that MATTERS to your market. In other words, it's easy to have ideas that don't have any impact on your prospects. That's why your value proposition cannot be something that you randomly come up with from thin air. It also has to be something that appeals to your market. One of the easiest and most cost effective ways to find out your prospects problems, fears, and desires, is to conduct a survey. Because my survey questions are part of my proprietary research system, (carefully crafted to be extremely accurate in bringing out the "hidden" desires of the prospects and survey responses tabulated using a unique formula that shows me the biggest "hot buttons" to use as unique points of differentiation in my copy), I cannot reveal it entirely in this course. It is a system that is reserved for my valued clients only. I will however, show you one question that you can use. This question is an example of how you can tap into your prospect's psychology to find out what they REALLY want. Let's imagine that you're in the weight loss market. Here's one version of the question.



Shane Yuen

If you walked into a bookstore and came across the following books: How to lose weight 10 pounds in 30 days or less The definitive guide to losing weight and keeping it off! How to lose weight while eating foods you love! Weight loss for lazy people

Which one would you buy, assuming that you only have enough money for 1 book? See how powerful this question is? This simple question allows you to PRE-TEST the appeal of your value proposition before you write your landing page! The book titles in the question are crafted according to different marketing appeals. And when your prospects "vote" on the book title they resonate with, you get an idea of the marketing message that appeals most to your prospects. And that's just one version of the question. You can also consider this: "I'm thinking of writing a special report for you, my valued subscriber. Which of these titles would you want me to write about?" You can use the above question if you're thinking of releasing a free report. But a word of caution: Surveys can be inaccurate at times. That’s because people sometimes don’t know what they REALLY want. Thus, the answers they give in surveys are sometimes not reflective of what they will do in real life. Ultimately, A/B testing is the method that shows you what really works best. However, that is not to say that surveys are useless. If you are writing a new landing page, survey responses can at least give you an idea of what to start with. Optimization can take place after you set up an initial landing page. Now apart from surveying your prospects, there are other forms of research you can do. You can scour forums in your market to see what people are talking about. Forums can be wonderful research tools. As you read through forums, you'll notice some recurring themes from the threads. You'll notice some common topics that surface repeatedly. Those could be potential "hot buttons" that you want to push on your landing pages.



Shane Yuen

You can search for popular blog posts in your market. Look for blog posts that are liked and retweeted a lot. These blog posts obviously were shared because people liked them. See if you can understand what made people like them so much. You might be able to get an idea of what your market wants and implement similar ideas on your landing page. You can analyze books and magazines in your market. Head over to Amazon and read the reviews for the best-selling books in your market. The comments from reviewers might show you what they like and what they don't like. You can then include the things that they like on your landing pages.

Secret Tip: Look at the content page of best selling books and popular magazines. If you notice common chapters appearing in most best selling books, then you know that those topics are of interest to your market! You can also analyze successful products in your market. Analyze their landing pages or emails. In these materials are ideas that are proven to work (since the product is selling well, the marketing message definitely had some appeal). These are some of the types of research that you can do to get a deeper understanding of your prospects. And essentially, you are also assimilating the market language and common "hot buttons" so that they get into your subconscious mind and surface as winning ideas later.

Product Analysis Besides understanding your prospects, you also have to thoroughly understand the benefits of your product. You need to do this because you need to tie your prospects' "hot buttons" to your product in a way that differentiates your product from your competitor's. Ask yourself questions like: What are the main features of the product and what problems does it solve? What makes this product unique? Who are the biggest buyers of the product? What made them buy the product? What are the weaknesses of my competitors’ product?



Shane Yuen

Write down all your answers with as much detail as possible. With this knowledge, you should now look at a few of your potential competitors to see points of similarity and difference. Ask questions like: What are the common approaches that most landing pages in your market are using? What makes them work?

Again, write down your answers with as much detail as possible.

Tie It Together Now it's time to do some thinking. It's time to let your brain juices get to work, and make connections from all the information you've gathered. You've now developed an understanding of your prospects, analyzed the benefits of your product, and the sales message that are working well for your market. Now the key questions to answer are this: Is there any way I can be different? Is there any way I carve out a new appeal that will work? Is there any way you can present your landing page in a unique way that appeals to your prospects? There is no way to teach you a step-by-step process for coming up with ideas. I don't know of a fixed process that works for everyone because even I don't have a blueprint for myself. What I do know though, is that an idea is the result of making connections. You develop an idea when you make a connection from your different experiences and combine them into something new.



Shane Yuen

Here's what Steve Jobs said about creativity: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” – Steve Jobs, Wired, February, 1995 Can you draw on experiences from other fields of knowledge? Look at landing pages or ads from OTHER markets. Can you find some ideas there? At the same time, look through your notes, your product benefits, and your prospect research findings. How can you tie it all together in a way that appeals to your prospects? Answer this question and you will have your compelling value proposition.



Shane Yuen

TRIGGER #3 --- PROOF Why It Matters We live in a skeptical world where people are holding on to their money tightly. Who could blame them? Bombarded with a myriad of advertisements and hyped up messages on a daily basis, people are growing immune to hype and becoming more sophisticated than ever. You’re the proof. Remember the time when you came across an ad and said “yea right!” and ignore the ad completely? That’s your anti-hype mechanism kicking in. Here’s the fact: A sale can NEVER happen unless the prospect believes. In other words, the prospect must first believe what you’re claiming before he will buy. If he doesn’t believe, he doesn’t buy. PERIOD. So many marketers focus on increasing the hype and making bigger claims, thinking that it will make their product seem more remarkable and thus more desirable. BIGGGGG mistake. Every claim need to be backed up with a simple 5-letter word - PROOF. A landing page or website that only makes claims without providing proof is like a paper cup with holes in it. When you pour water into a hole-ridden paper cup, water leaks out. The cup just doesn't work. Just like how water would leak out from a paper cup with holes in it, customers "leak out" (leave your website never to return again) from a website if it has these "holes" (claims without proof).



Shane Yuen

There’s no use in saying, “We make the best coffee in town” without any proof to back it up. Why should anyone believe that you’re the best? Anyone can say “I’m the best.” You just have to say it. The key question, that is forever present in your prospects mind whether they realise it or not, and that you MUST answer is this: Why should I believe you? Remember, when the prospect doesn't believe, then he doesn't buy. So it is only logical that we we put emphasis on getting prospects to BELIEVE our message, instead of just creating the message. And the key to building belief is to provide proof – one of the most powerful tools of persuasion. For every claim you make in your ad, you have to back it up with proof. If not, your claim might be perceived as hype. When that happens, you prospects will simply say in their mind, "yea right!" and you'll likely lose the sale. Here's how to avoid that from happening.

How You Can Implement It There are many ways to answer the all important question, “Why should I believe you?” Imagine the situation as a weighing scale. When you have claims without proof, your prospects will see the situation as more risky. After all, he is apprehensive about whether your claims are true. Thus, your scale tilts to the one side, and the risks “spill over,” which results in him not buying.



Shane Yuen

When you balance your claims with equal amounts of proof, then your prospects will see your claims as believable, and thus feel more likely to get the reward your product promises. Your scale will naturally balance itself. You will achieve optimum persuasion when you balance both the sides of claims and proof. So here are 5 ways to provide proof. 1) Third party elements - testimonials, endorsements and media mentions This one is the most obvious one. A testimonial, endorsement, or media mention is a “vote” that a third party has given you. That in itself is a form of proof that your product or business is trustworthy, especially if the testimonial or endorsement is from a popular figure or trusted expert. If you have testimonials, endorsements or media mentions, shower them on your landing page. 2) Achievements and credentials Consider this – if you wanted to learn about investing, would you want to take lessons from someone if you didn't know his background in investing? Of course not! Why would he be qualified to teach you? Nobody wants to learn information from someone who doesn't know what they're talking about. When you have credentials, mention it by all means. State all your achievements and qualifications related to what you are selling. 3) Demonstration I wrote about the how you can use demonstration as a form of proof here. 4) Explaining how it works Imagine if you came across a landing page, with a headline that says,

‘‘Sell ing secrets that helped introverts close deals 70% of the time!’’

(totally made up headline by the way) That headline is attention grabbing for sure.


http://www.trigger360.com/demonstration/�


Shane Yuen

But without explaining how the method works, why should anyone believe that claim? Sounds too good to be true if you ask me. When you say your product works, you also have to explain how it works. If not, why should people believe you? And remember, if people don’t believe you, then they don’t buy. End of story. That’s why you’ll see that many landing pages use videos to explain how their product works. We see this all the time in the tech industry. Businesses in the tech industry use videos to explain very clearly how their app or software works. If you can explain how your product works, naturally it will be more believable because it shows prospects why your product can deliver on its promise. 5) Specificity For every claim you make, always be specific. Specificity increases believability. Why? Well consider this simple example. Look at these 2 headlines: "How to Make Thousands Of Dollars Fast" and... "How to Make $2500 in 7 days" See how the second headline is much more compelling? How about these two. "This study guide that helped me study more effectively" and... "This study guide that helped me memorize 10 chapters in 5 days and score 10 out of 12 distinctions in the last 2 semesters." Obviously, the second headline wins again.



Shane Yuen

Specificity gives the reader a clearer idea of what you’re saying. And the clearer picture, the more they can be persuaded because your claims seem more TANGIBLE. Specificity doesn't only apply to numbers. It can also be applied to isolating a specific target market so that your message is more persuasive to them. For example, if you’re selling a weight loss product for working women, then you should NOT use this headline: ‘‘How to get a flat tummy in 30 days’’ Instead, you should use this: ‘‘The 30 day stomach flattening program for women who hate exercising’’

If a working woman read the two headlines, which one do you think would grab her attention more? The second one of course. The second headline is speaking specifically to her. Persuaded.

Now, I want to sum up everything by showing you an ad for an email marketing course that I wrote awhile back. (I wrote this ad to use as a sample when I was starting out as a freelance copywriter, but I edited it a little.)



Shane Yuen

“They Said That Making Money Online With The Push Of A Button Was Impossible...

If That Were True, Then Why Am I Doing It Everyday?” Revealed: How a college student makes a 6 figure income by pushing a button that almost every business professional pushes everyday, but lack the “missing ingredient.” Hi, my name is Jayven, and you've probably never heard of me before because I’m not a superstar entrepreneur or popular business guru. I’m just a regular guy who has quietly built a 6-figure income from the comfort of my own room over the past 3 years. However if you have heard of me before, it should be due to the fact that back in February 2012, when I managed to make $31,983 from my internet business in a month, my success caught the attention of popular bloggers and the media. Since then, I've been invited to speak at Internet Masters Summit, Internet Entrepreneur Expo, Affiliate Marketing Expo, and featured on websites like Forbes and Entrepreneur.com Now, I know that what I’ve just said sounds really unbelievable, so let me explain EXACTLY how I achieved this level of success and the business model behind it. [explanation of how the business works] As you can see, this is not a get rich quick scheme. There is no such thing. There is a lot of work and learning involved. However, once you master the craft and take action, the profits will inevitably roll in, when you press that button... Notice how I clearly state his achievements and show why he is a credible source to learn from? Notice how I mentioned media endorsements? Notice how I was specific in all the claims I made? Notice how I proceeded to explain how the business model works? I didn't manage to use demonstration in this ad, but you can see how I explained the power of demonstration here.





Shane Yuen

If you're interested in taking a course on email marketing, how can you not pay attention after you've read that paragraph? You can't. You will be eager to know what he has to offer because he seems like a real expert with real valuable knowledge to share. That's the power of proof. So... While marketers are busy trying to make bigger claims and create more hype, you should balance your claims with proof so that they become more believable. And when people believe, they take action. Now, go look at your landing pages or website and perform the “Why should I believe you?” check. Constantly ask yourself this question when reading your copy. Doing so will serve as a guide to help you prevent your copy from becoming hype - something which consumers run away from nowadays. Look at ALL the claims you’ve made. Are they backed up with proof? If not, infuse them with proof now. Your sales could increase as a result. PS: There are actually a few other “more advanced: forms of proof that can help boost your conversion rates. However, I cannot reveal them because they are part of my exclusive arsenal of copywriting techniques, reserved for my value clients. When used appropriately, these forms of proof can serve as the ultimate persuasive weapons for any business. That’s why I wouldn’t want any competitors copying those ideas and reserve them only for my dear clients. Having said that, the 5 forms of proof we’ve discussed should already good enough for most landing pages.



Shane Yuen

Many landing pages don’t even have contain the proof that we’ve talked about. So go ahead and use what you've learnt today. Let me know if your conversion rate increases.



Shane Yuen

TRIGGER #4 --- COMPELLING BULLETS Why It Matters I’m sure you've heard about this before. The question that is forever in your prospects’ head is this: What’s in it for me? Your prospects’ attention is limited. They have a thousand and one things to do everyday, just like you do. So if they come across ads that seem to have no benefit to them, they ignore them, just like you do (think about all the emails that you delete without even opening them). But that’s not all. Even if you have compelling benefits to show, if the prospect doesn’t understand the benefits instantly, you’ll lose them too. Therefore, it is logical to say that the EASIEST way to capture your prospects’ attention on your landing page is to show them compelling benefits in a way that is easy to read and understand. In other words, compelling bullets. Now, if you’re thinking, “Hey I thought we already addressed what’s in it for the prospect in the lesson about value proposition?” You’re right, wise one. We did address the “What’s in it for me” question in the value proposition. But only partially. Your value proposition usually only mentions your core selling proposition. There are surely other benefits to your product. This is where you unleash them, usually in the form of bullets.



Shane Yuen

Now, using bullets on a landing page is not a MUST and I’m not saying that using bullets always lead to higher conversions rates. However, bullets are fantastic persuasion triggers because they are essentially short snippets of information compiled into a list. We know that everyone loves to read a list because it’s quick and easy to read. And if it’s quick and easy to read, then obviously, more people will read it. And if more people will read it, then you’ll have a higher chance of persuading more people if you write the bullets persuasively, filled with benefits.

How To Implement It So how do you write compelling bullets? Writing bullets is just like writing mini-headlines. “What? It’s that simple?” What were you expecting? Rocket science? Writing bullets is really like writing headlines. As such, compelling headline principles apply to bullets as well. Bullets must: 1. Contain a direct or implied benefit to the reader - As mentioned, in this busy world we live in where attention is scarce and more precious than ever, showing your prospect a direct or implied benefit is the easiest way to capture his attention 2. Peak curiosity if possible - This point mostly applies if you’re selling information products like books, DVDs, online courses, and etc. Humans are curious by nature. If you can combine curiosity (by holding back information) with benefit, you will have a very compelling bullet. You'll see examples of how I use curiosity later.



Shane Yuen

3. Be easy to read - The effectiveness of bullets lies in the fact that they are easy to read. Do not to make your bullets too long or confusing. Avoid inserting long subtitles or sub-bullets that make the bullet look like a huge chunk of text. If you want to write a sentence, then don’t include it as a bullet. Also, since writing bullets are like writing headlines, headline formulas like: How to... (the common how to headline) 5 ways to.... (the numbered headline) The secret to.... (the secret to headline) Why most marketing blogs suck... (the why headline) Get ....... (the direct benefit headline)

...can be applied to bullets as well. The best way to learn how to write compelling bullets I've found that the best way to learn to write compelling bullets is really to keep reading bullets. “What the... f...?” Yes, simple or stupid as it may sound, it’s true. Constantly reading good bullets will “magically” help you write better bullets. I already told you it’s not rocket science, damit. Somehow, when you keep reading bullets, you’ll develop a feel, or rather gut instinct for how to write compelling bullets. After some time, you’ll see that bullets follow a simple pattern or formula, if you will, and there’s only so many variations of them. Once all these bullet patterns assimilate into your mind, before you know it, you’ll find yourself coming up with compelling bullets easily. I know that might sound unbelievable, but that’s EXACTLY how I learned to write bullets. So...



Shane Yuen

To give you a good idea of what compelling bullets look like, here are some bullets for an online course on studying techniques, written by none other than yours truly. The “Leonardo DaVinci" method that helped me memorize 12 chapters in 1 week. The "Sherlock Holmes" technique I used to cut down my revision time in half. The 20-30 minutes "trick" you can do before every class to help you take better notes

and reduce your studying time. The secret to making math easy! (Think math is hard? Apply this secret and you might

get a better score on your next math test.) How to beat procrastination once and for all so that you finish your school work early –

no more sacrificing your sleep! Why you should never study longer than 45 minutes at one go and the bad thing that

happens if you do. Notice how the bullets are written to portray benefits and peak curiosity at the same time? This makes the bullets almost irresistible and builds HUGE desire for the product. Another source of great bullets (and headlines) is Reader’s Digest. Man do they know how to write good bullets and headlines. Read the cover page and content page of Reader’s Digest, and you’ll easily find fantastic bullets to give you some ideas. If you don’t have a copy, simply head over to their website and click on any section. Take the health section for example - http://www.rd.com/health/ Look at how they write headlines for their blog post. That’s how you write compelling bullets. Besides Reader’s Digest, read magazines or newsletters from any good direct response company like Rodale (publisher of Men’s Health - http://www.menshealth.com, another great source of fantastic bullets). Keep reading. You’ll develop the “bullet instinct” in no time.


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Shane Yuen

TRIGGER #5 --- IRRESISTIBLE OFFER Why It Matters A strong offer is one of the most important elements to increasing response for any landing page. But first, what is an offer? An offer is basically what you will give your customers in exchange for them taking the action you want them to take (paying money, giving you their email address, contacting you for a free consultation, and etc). When you have a compelling offer, your conversion rate will increase – no other outcome possible. What makes an offer compelling? A compelling offer is an offer that is easy for your prospects to say “yes.” It is an offer that it easy for your prospects to take the action you want them to take. For example, if you’re offering a report on how to make a million dollars in a week plus 20 hours of free consultation, and you’re only asking for an email address, then you most likely have a compelling offer. But you would also be freaking retarded. Of course, that its an extreme example, but I used it to show you what I mean. In essence, you have a compelling offer when the PERCEIVED value of your offer outweigh the perceived costs in taking action. Note the keyword here - perceived. It doesn't matter how valuable you think your offer is. The only thing that matters is how valuable your offer is to your audience.



Shane Yuen

It doesn't matter if you think that the price you’re asking for your product is reasonable. The only thing that matters is if your prospects think it is reasonable. It's all about making your offer seem more valuable and less risky to take action to get it. When the perceived value of your offer is greater than the perceived costs in taking action, then your prospects will take action and your conversion rate will increase. Let's put the power of a strong offer into perspective so that you clearly see it's persuasiveness in action. Imagine if I'm selling a 20 page ebook for $1000. Your first reaction might be, "What? Who the hell would buy a $1000 ebook?" This reaction is normal. But what if I convinced you that these 20 pages contain the secrets to making a tens of thousands or dollars for your business by next month? What if I told you that this 20 pages contained my best kept secrets about marketing, discovered over 10 years of meticulous testing, applied to marketing campaigns for Fortune 500 companies, and that if you bought this ebook, you could literally leap 10 years ahead and unveil the roads to riches? What if I told you that my time is worth is $500 an hour, and that by taking me up on this offer, you’re essentially getting $ worth of proven marketing wisdom? What if I also give you a 30 day money-back guarantee, that says if you don't make $10,000 within 4 weeks, I will refund your money? Now that’s a compelling offer. “Oh please... You’re kidding right? Nobody would offer something like that in real life, bozo!” Relax, boss. Of course, this is an extreme example. I merely used it to show you how a compelling offer can really persuade people to take action.



Shane Yuen

How You Can Implement It So how do you create a compelling offer? Here are a few ways to make your offer more compelling. If your landing page is selling something... 1. Offer bonuses If it makes sense and maintains profitability to add in relevant bonuses to your product, by all means do so. For example, if you're selling a Facebook marketing course, you could give a free bonus software that helps your customers easily set up Facebook pages with a few clicks. Sometimes, a bonus that has nothing to do with the product works too. As long as the bonuses are perceived as valuable, then they increase the perceived value of your overall offer. If possible, you can also add in early bird bonuses for a limited time. For example, people who buy within the first 48 hours buyers get a free......... This should skyrocket your initial sales. 2. Offer a something for free(free trial, free shipping, free consultation,etc) If it doesn't hurt your bottom line, you can try offering something for free. Doing so makes it easier for the prospect to say yes because again, there is less risk involved. It's easier to take your product up on a free trial then buy it straight away. It's easier to say yes when your product has free shipping. It's also easier to take you up on a free consultation first rather than hire you right away. However, a word of caution – this should only be done if it can be profitable for your business. Sometimes you might find that too many people just take up the free offers and never end up buying the premium. It really depends on your business model. 3. Mention your product's scarcity if possible The power of scarcity cannot be underestimated. People always want something that is limited or rare because they don't want to lose out on the chance to own it. If your product is limited in quantity, then always mention it. You will see your response increase.



Shane Yuen

4. Mention your product's price increase if possible Will your product's price increase after a specific date? Is there an early bird discount for the first 50 buyers or first 24 hours? If yes, then mention it with emphasis. Your response will increase because once again, people don't want to lose out. In this case, it's losing out on paying less. 5. Offer a strong guarantee The stronger your guarantee, the more your prospects will feel that buying your product is less risky. This should increase your conversion rate. An example of a strong guarantee is a results-oriented guarantee. For example, a weight loss product that says you'll get your money back if you don't lose 10 pounds in 2 weeks is less risky to buy than a product that merely says you will get your money back if you're not satisfied with the product in 30 days. Strong guarantees can also be length based. I've seen products that have a 1 year money-back guarantee. Such a long guarantee portrays the perspective that the product MUST work. Why else would it would possible to offer a 1 year guarantee? You might think it's crazy to offer such a long guarantee, but I know that in some cases a longer guarantee actually REDUCES refund rates. What type of strong guarantee can you offer? If your landing page is asking for an email address... 1. Reduce form fields to only what’s required Here’s the fact: People don’t like giving away their privacy. Your prospects don’t want to tell you everything about themselves and let you know them like their mother does. So...always reduce your subscription form fields to the bare minimum. Ask for only what you need. If you don’t need to get the name, then don’t. If you don’t need to get the postal address, then don’t. If you don’t need to get the date of birth, then don’t. If you don’t need to get the horoscope, then, wait are you crazy? Horoscope?



Shane Yuen

As Dan Zarrella, the social media scientist found out in his study, the lesser information you ask for, the higher the conversion rate. 2. Reduce email anxiety Here’s another fact: People hate spam. Every time they need to give away their email address, the possibility of receiving spam is always lingering somewhere in their minds. Your prospects don’t know you yet. They haven’t seen what kind of newsletters you will send. More importantly, they don’t know if you will sell their email address to another company to spam them. So if you’re offering a newsletter, you can reduce email anxiety by providing samples of your previous newsletter content on the website or landing page. This way, prospects know what to expect. Also, if you have an anti-spam policy, mention it. This applies as long as you’re asking for an email address. It doesn’t matter whether you’re offering a newsletter, ebook, report, or whitepaper. Somewhere near the subscription form, you should state that you hate spam with a passion and that you will never sell email addresses to another company. Yes, sometimes this “We Hate Spam” policy might be easily dismissed with the thought of “I don’t believe you.” Having said that, the inclusion or exclusion of the anti-spam policy is something you can test for yourself to see if it ultimately affects conversions. And that’s it. That concludes the things you can do to create a more compelling offer. It’s all about increasing the perceived value and reducing the perceived cost (risk) of taking action, comrade. In other words, show your prospect how it's a no-brainer taking the action you want him to take. Make it easy for your prospects to say “yes.” Do it and see your conversions increase.


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Shane Yuen

TRIGGER #6 --- EMOTIONAL APPEAL Why It Matters So here’s a really interesting story that has everything to do with marketing and increasing your online sales. A few years back when I was still a student, a friend of mine asked me to edit one of her essays for grammar and sentence structure. Being the superior kind soul I was, I offered my assistance. However, after 10 minutes into the process, regret started creeping in. Why? The essay was freaking long, damit! I d didn't want to sit in front of a computer and waste an hour or two editing an essay. It was tedious and boring. But then something happened. As I finished editing a portion of the essay and showed it to my friend, she said, “Wow you English is sooooo good! You’re really helping me out a lot!” Well something along those lines at least (it was a few years back and I can’t remember the exact words she used). Yes, it was ego stroking at it’s maximus. And I must say, I loved it. Before I knew it, I found myself sticking to it and finished editing the essay, even though I was “wasting” my time. In the end, I took quite a while to finish it. I couldn't remember exactly how long, but I think it was more than an hour. Close to 2 hours maybe.



Shane Yuen

So what has this got to do with increasing your online sales? As I said, everything, skeptic. You see, the ONLY reason I continued editing the essay was because I was recognised for my skills. In other words, I was hit by an emotional appeal. And this not so uncommon phenomenon is one of the keys to increasing your conversion rates on your landing pages or website. Emotions persuade people to take action, and buying is no exception. It has been well established that consumers buy based on emotion, and then justify with logic. Numerous studies have proven this to be true. Harvard Business School Professor Gerald Zaltman said that 95% of our buying decisions happen in our subconscious. This means that 95% of our buying decisions are NOT logical, although we smart alecs might think they are. Most buying decisions are emotional. And this precisely why it’s so important to have an emotional appeal in your marketing messages. Apple understands this extremely well. They are the prime example of a company that sells to emotions. Apple products are portrayed to be meant for the “cool and classy” people. Nerds and uncool people please stay away. That’s why when we buy Apple products, we don’t buy because it has better specs than other products. We buy it because it makes us part of the classy and cool gang. We are buying into that identity. We are buying based on that emotion. Apple d doesn't sell features.



Shane Yuen

They sell the experience. They use emotional appeal. You should do the same on your landing pages.

How To Implement It Here are the core emotions that motivate people to buy. Recognition – Everybody wants recognition. That’s why we want to be beautiful, rich, famous, have high social status, prestige etc. All of these fall under the emotion of wanting recognition. We want to be acknowledged by others that we are good. It is a huge motivator. Fear – This is an EXTREMELY powerful emotion. Fear comprises of things from fear of falling sick, fear of losing out on discounts (yes, scarcity is an appeal to fear), fear of losing our jobs, fear of our partner leaving us, and etc. Fear drives us to do extraordinary things because as humans, we naturally seek survival. We fear anything that threatens our happiness in any way, big or small, and we will do anything to resolve that fear. Belonging – We are always seeking to be part of something bigger. We want to stand for something. That’s why we support sports teams, subscribe to interest clubs, choose to join the gang of Mac or PC, and etc. It’s all part of wanting to belong to something. Relief – This includes things like relief of pain, relief of debt, relief of wasting time, and etc. Our lives are filled with pain and we will do anything to relieve that pain if it’s causing a big hindrance in our lives. For example, if you have a toothache that is pain enough to keep you awake at night, I’ll bet my house and more that you’ll see a dentist the moment the dental clinic opens the next day. Pleasure – Who doesn't want to feel good or be happy? Please is what we seek in our lives. That’s we pay money for “unpractical” things like movies, computer games, body messages, and $200 fine dining meals and etc. Identity – All of us want to be known as something. It’s in our intrinsic nature to want to assume a role in our lives. Whether it’s being an expert marketer, a superstar athlete, a great lover, and etc. Another huge motivator. Adventure – Nobody likes boredom. We want new experiences all the time. That’s why we want that new shiny product that just launched, travel the world, experience flirtation with other people, and etc.



Shane Yuen

On your landing page, whether its design or copy, try to tie them to any of these core buying emotions. Don’t design landing pages because you like them to look clean, or minimalistic or whatever. What you should do is match the design (colour scheme, pictures, etc) to the emotion you’re selling. The same goes for copy. If you’re selling a marketing course, don't write copy promoting a marketing course. They don’t want a marketing course. They want the experience the product can bring. They want to become better at marketing so that they can impress their boss (emotion: recognition) or make more money (emotion: greed). Don’t sell the product, sell the experience. Here’s a simple example. Imagine you’re selling a marketing workshop. Instead of saying something like... “Want to know the latest, most effective strategies in digital marketing? Discover what’s working NOW in digital marketing by Registering for ABC Marketing Workshop today.” Say... “May I invite you to join an elite class of smart marketers? Come join us at ABC marketing workshop as smart marketers reveal what’s working in digital marketing today.” That’s tapping on the emotion of belonging. We are making the reader feel as if he belongs to an elite class of marketers.



Shane Yuen

You could also say... “Can you afford to lose out on the next marketing trend that could possibly skyrocket your sales? We all know that first movers have an advantage. Your competitors might have proven it before. Don’t let them do it again! Discover what’s working NOW in digital marketing by registering for ABC marketing workshop and leave your competitors in the dust.” That’s tapping on the emotion of fear. We are making the reader feel the fear of losing out to their competitors. See how much more powerful the second and third paragraphs of copy compared to the first? Sell the emotion, dear insider. Emotions manifest desire. Desire results in action. And action results in increased conversion rate.

Why it Matters This is probably one of the most “hidden” factors to increasing your landing page conversion rate, dear insider. Why? Because it’s not a trigger that is implemented directly on the landing page itself and has got nothing to do with conversion rate optimization. Of course, you would have noticed from the title of this lesson that the trigger that I'm talking about is emails. But not just any emails mind you - Resistance-Melting Emails - aka the “conversion-boosting hack.”



Shane Yuen

If you know how to implement Resistance-Melting Emails, magical things can happen. You realise that you can get away with “lousy” landing pages. You realise that prospects buy without even reading the landing page. You realise that prospects are sold based on emails alone.

So what are Resistance-Melting Emails? They are simply emails that eliminate resistance from buying your products. They are emails that "nudge" your prospects towards buying your product without being salesy or making them unhappy (in fact, sometimes your prospects might even praise you for sending them such emails), all while building trust and developing a relationship at the same time. Resistance-Melting Emails usually offer value, are interesting and look nothing like a blatant sales pitch. They are emails that frequently get opened, read and bought from. They are emails that sell without selling. The problem is most companies have no idea how to implement this type of emails. They blast out blatant sales pitches frequently, thinking that email marketing is just a medium to inform prospects about special offers or discounts. They don't build trust (they have no idea how to), offer zero value, and they have no idea about what their customers really want. And the most overlooked mistake they make is this – they send out BORING emails. A lot of companies send emails using "corporate speak." While I don't have empirical evidence that it's a bad thing, from my personal experience, I've always felt more engaged with emails that are more personal and interesting. Sure, there's always a brand to maintain for all businesses. But that doesn't mean your emails have to be cold and boring like the emails most companies send out. In fact, if most companies are sending out boring typical emails, you will stand out by sending out emails that are interesting and demonstrate your expertise at the same time.



Shane Yuen

You might even make more sales from doing so. Think about the businesses which email newsletters you’ve subscribed to. Which are the ones you’ve bought from before? It’s probably the businesses which provided you with valuable information, have proven their expertise in the market, and didn't bombard you with stupid offers everyday. In other words, they built a relationship with you, gained your trust, and gradually melt away your sales resistance like how ice cubes melt into water when you hold them in your hand. They sent Resistance-Melting emails. If you know how to implement them, and do it regularly, you too can “nudge” your prospects into buying bit by bit, without him feeling annoyed or “sold to”, till he eventually buys.

How You Can Implement It There are no hard and fast rules to writing Resistance-Melting Emails. But the general principle is this: Always provide interesting and valuable content and then wrap your product within that piece of content. Why? Because NOBODY wants to read blatant and

boring product pitches all the time. (Do you?) By wrapping your product within a piece of interesting and valuable content, you lower the reader’s resistance and draw him into the sale within the context of your content. It’s VERY persuasive when done right. Here's an example of a Resistance-Melting Email I wrote awhile back. Sub Line: The 3-letter word that helps you beat procrastination instantly If you're anything like 99% of people in the world, you're probably affected by procrastination at some point or another in your life.



Shane Yuen

It's inevitable. How many times have you said to yourself, "I'll start doing that it 10 mins," only to realize that the whole day has passed without you doing anything. Then the next day your workload increases because you didn't do what you were supposed to do yesterday, and this pattern keeps repeating itself until you feel stressed out and overwhelmed with work. Procrastination, whether you realize it or not, is probably the single most deadly factor that prevents you from achieving your goals in life. That’s why if you want to succeed in life, you MUST overcome procrastination. There's no way around it. So how do you overcome procrastination? Well, the secret is to fuel your MOTIVATION towards your goal. You see, motivation is the thing that will determine your course of action. If you're not motivated, then you won't take action to achieve your goals. Sure, maybe you can force yourself to take action, but that "force" will die off after a while. If you're truly motivated , then you'll naturally take the actions required to achieve success. The ability to stay motivated could really make or break your chances of success in life. That's why I want to share with you one word that can help you stay motivated almost immediately. It is the word "Why." Ask yourself, "Why" do you want to achieve what you want to achieve? In other words, what is the REASON behind your goals? Everyone has different reasons. Maybe you're in highschool and you want to get into Harvard to feel the prestige and honor of being a Harvard student. Maybe you’re an entrepreneur and you want to build a business that allows you to be financially free.



Shane Yuen

Maybe you’re a marketer and you want to impress your boss by engineering a record-breaking product launch for your company. The point is that if you want to achieve something, then there has to be a reason behind it. Whatever your reason is, keep that reason in mind. That reason is the thing that will keep you motivated. You need to REALLY need to be in touch with your "reason why". Imagine the day when you've finally achieved your goal. Imagine the joy you will experience. Close your eyes. Feel it. Feel it thoroughly. Feel as if it's already happened. This is the "reason why" you want to succeed. It’s all for THAT moment. Your "reason why" is the propeller that serves to keep you moving forward when the evil forces of "procrastination" slaps you down. So, whenever you're procrastinate, simply ask yourself "Why?" And that will make all the difference To your success, Xavier Tan PS: Asking “why” is helpful for sure, but it’s only one part of the equation. In more serious cases, simply asking “why” is not enough. Sometimes you procrastinate too much till it becomes a habit and it becomes super difficult to kick that habit. That’s why if you want to learn how to REALLY beat procrastination, then simply reserve your copy of Kicking The Procrastination Habit - my new ebook on BANISHING procrastination from your life.



Shane Yuen

In the ebook, I show you the exact things I did to go from not being able to work for days or even weeks, to jumping out of bed and getting everything done before half the day is gone. It’s the exact system I’ve used to get more things done than I ever have in my entire life. Trust me, I've tried many ways to beat procrastination. So far, the approach that I share in Kicking the Procrastination Habit is the only approach that works for the long term. For example, in chapter 3 of the ebook, I show you a technique that I discovered from months of testing and trial and error, that got me started on even the most tedious tasks. So if you've been struggling with procrastination to for some time now, then get a copy of the Kicking The Procrastination Habit here: [product link] There’s no more time to waste! You’ve already wasted enough. As you can see, the email above doesn't seem salesy at all. It commits the reader by giving them some valuable information, demonstrates the product creator's expertise, and then goes for a soft pitch at the end. The emails uses two weapons of persuasion: 1. Commitment and Consistency – The email gives away some information for free and makes the reader "commit" himself into the information. It gives the reader enough valuable information that can help them, but leaves out the "ultimate piece", which can only be found if he buys the product. This is very persuasive because at this point in time, the reader has already committed himself to the information and will want to know the missing piece. 2. Demonstration – Demonstration is one of the most powerful weapons of persuasion. The email demonstrates that product creator knows his stuff and shows the readers that they are indeed learning from a true expert. Now I'm NOT saying that all Resistance-Melting Emails look like this. This is just one example of they could look like. Frankly, this is just one of my various email strategies in my arsenal. For the purpose of this course, this email is all I can show you. Can you see how these emails are more persuasive than the typical email sales pitch that most companies send out?



Shane Yuen

The bottom line is that no matter how good your landing page is, you still will not be able to convert a high percentage of people who come across the page for the first time. This is because people need time to think about the purchase and measure if they're money is really well spent. And the most effective way to help show them that their money will be well spent, is by sending out email that melt away their resistance consistently. If done right, you will get more sales over time. I GUARANTEE it.



Shane Yuen

Parting Words And Something You Need To Know... Thank you for reading this report. I hope I've achieved my goal of giving you some ideas to increase sales from your landing pages. However, I need to mention something – there were some techniques I used which I didn’t reveal because they cannot be revealed to the public. Why? Because my most powerful weapons of persuasion help my clients and me maintain a competitive advantage over our competitors. If I reveal them openly, it's like giving my clients' competitors and mine a deadly missile that they can fire to sink our ship! I speak of strategies and techniques like: The Irresistible Headline Formula – The proven formula to crafting headlines that

“FORCES” people to read your ad (The more people read your ad, the more sales you make).

Scientific Persuasive Positioning – You have lots of competitors. How do you stand out?

By applying certain formulas and calculations, I’ll help you position your copy so that it cuts through the clutter, becomes memorable, and gets people to BUY. This is what helps you outsell your competitors.

Selling Without Selling – Nobody likes to be sold to. Think about the last time a

salesman approached you. You hated it too. That’s why I’ll help you sell your prospects INDIRECTLY, and SLASH away their sales resistance, so that you “sell” them without them feeling sold to. This causes them to gradually “buy into” your ads and SELL THEMSELVES on buying your product.



Shane Yuen

Objection Vaporization – The simple technique to identifying and eliminating your prospects’ objections as if they evaporated into thin air and disappeared (applying this alone can cause a lot more of your prospects to take action).

The most important element in every piece of copy that boosts your conversion rates.

This element is so important, and yet rare as gold in most copy you come across. But with me on your team, your copy will never lack this, and your conversion rates will increase.

The two most important words in copywriting, and how to use them to make more

sales. The little-known technique that automatically and ethically persuades your prospects

without them even knowing it (this technique is so powerful that our brains are HARD-WIRED to be persuaded by it).

Testimonial Persuasion Architecture – Did you know that testimonials are NOT created

equal? I’ll help you structure your testimonials to make them WAY more persuasive and possibly bring you more sales.

The little-known technique that automatically and ethically persuades your prospects

without them even knowing it (this technique is so powerful that our brains are HARD-WIRED to be persuaded by it).

And more... Some of the above techniques helped my client get a 300% in ROI in just 1 week (he is still profiting from my work until now, so the ROI is probably through the roof by now). These proven strategies and techniques are also why I know for a FACT that online marketing doesn't have to be extremely risky. There's a big scientific component to it – techniques that make your budget less of a gamble, but rather a calculated investment. Of course, I'm not saying that there is no risk involved. That would be an outright lie. As with all business matters, there will always be some risk involved. But with my scientific approach, you can DRASTICALLY reduce risk and have a higher chance of achieving results. Ok, that's enough rambling from me.



Shane Yuen

I honestly hope that you got some value from this report and found some ideas to take your digital marketing efforts to new heights. Thank you for taking the time to read this. I wholeheartedly appreciate it. If you want me to write copy that boosts sales for your business, simply contact me at: [email protected] Best Regards,

PS: If you have something interesting to share, want to tell me your secrets, or want to buy me a drink, you are strongly encouraged to email me too.


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