Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas

Let’s Get Serious AboutIncreasing Your ConversionsQuestion #1

Have you tried everything you can thinkof to get more people to sign up to youemail list, but Nothing Seem To BeWorking?

Question #2

Do you ever wonder why your list isn’tgrowing as fast as you’d like it to, whileothers seem to get hundreds (eventhousands) of sign ups a month?

Are you ready to get serious aboutwhat you’re doing wrong, so you canfinally see more people signing up toyour email list?

…

………

………………..

…Great, Let’s Get Started!

Landing Page Optimization by Hector Cuevas

The truth is, you probably only have to make a few minor tweaks andchanges to your existing landing page to start getting more subscribers.

That’s The Good News…The Bad News is that most bloggers don’t take the time to actually build a landing page inthe first place, so let’s talk about what a landing page actually is.

What’s a Landing Page?

A landing page is simply the page on your website that a visitor “lands on” after clicking on orfollowing a promotional message. For example, if you tell your podcast listeners to grab their freecopy of Muscle Building 101 at www.BuildMuscle.com/ebook - the page they go to would beconsidered the landing page.

The same applies if those visitors land on your site after clicking on banner ads, text link ads, andguest post bios. Some blog owners (myself included) have decided to turn their homepage into alanding page.

Why? Because landing pages convert better than blogs, period!

Landing Page Optimization by Hector Cuevas

What You’ll Get Out Of This Short Guide is NothingShort Of Awesome…Seriously! The information in this PDF is designed to help you build landing pages thatconvert. I’m going to help you optimize the pages you already have by making 6 simpletweaks, so you can get more out of the traffic you’re already getting.

Have You Met A.I.D.A?Here’s what it stands for:

A: Attention. The first element of yourlanding page is supposed to grab yourvisitor’s attention.

I: Interest. The second element of yourlanding page is supposed to spark theirinterest in some way.

D: Desire. The third element on the pageis supposed to convince them that theywant/need what you’re offering.

A: Action. The last element on the pageis supposed to ask the visitor to takesome sort of action.

I use AIDA because it WORKS!!

Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas

Tip #1:

Write An Awesome HeadlineA lot of people think that the headline is just suppose to grab their attention. But that's only halfthe equation. The headline is also suppose to get them to continue reading the page.

You don't accomplish much if people read the headline and nothing else. So how do you do that?

Here are 3 tips taken from my blog:1. Make sure it's benefit driven - Everyone is always tuned into their favorite radio station when they’rebrowsing the web. What’s In It For Me – W.I.I.FM. Your job is to attract your audience by creating contentthat benefits them somehow; and your headline should reflect that.

2. Keep it short and sweet - Long headlines can work, but if you’re just learning how to write headlines,stick to short ones that you can read in one breath. It should deliver a benefit and entice them to read in10 words or less.

3. Number headlines almost always work - Why do they work so well? - They work because they make avery specific promise of what the visitor is going to get in return for their time. These headlines willcompel them to continue reading the page.

...and what they read next is just as important

Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas

Tip #2:

Follow With An "Interest Sparking"Sub HeadlineNow that the Attention part of the A.I.D.A formula has been accomplished, we can now move onto sparking their interest. The sub headline is the perfect time to do this.

In order to write an effective sub headline, you need to think about it as a continuation of the mainheadline. A perfect example of properly used sub headlines is the 37 signals landing page.

Here's what it looks like:

This is how a sub headline continues to build on the benefits that the headline stated. Do it, it works!

Landing Page Optimization by Hector Cuevas

Tip #2:

Follow With An "Interest Sparking"Sub HeadlineNow that the Attention part of the A.I.D.A formula has been accomplished, we can now move onto sparking their interest. The sub headline is the perfect time to do this.

In order to write an effective sub headline, you need to think about it as a continuation of the mainheadline. A perfect example of properly used sub headlines is the 37 signals landing page.

Here's what it looks like:

This is how a sub headline continues to build on the benefits that the headline stated. Do it, it works!

Landing Page Optimization by Hector Cuevas

Tip #2:

Follow With An "Interest Sparking"Sub HeadlineNow that the Attention part of the A.I.D.A formula has been accomplished, we can now move onto sparking their interest. The sub headline is the perfect time to do this.

In order to write an effective sub headline, you need to think about it as a continuation of the mainheadline. A perfect example of properly used sub headlines is the 37 signals landing page.

Here's what it looks like:

This is how a sub headline continues to build on the benefits that the headline stated. Do it, it works!

Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas

Tip #3:

Show Them They're Not AloneSocial proof is a powerful conversion tool and it should be used whenever possible. People look forvalidation for their decisions in the actions of others. It's just how we're wired.

There's nothing more compelling than telling your visitors, "..look, I know you're skeptical, but2,017 people have already downloaded the free report.." - What this does is continue to spark theirinterest. If they weren't compelled to get the report before, they now start to think that it must bea good report if over 2,000 people have it.

A perfect example of this powerful conversion tool is the Copyblogger landing page.

Here's what that looks like:

Notice how they state "over 57,000 smartpeople" - that's a lot of social proof.

I'm sure they would still get thousands ofsign ups per month without that socialproof element, but they use it because theyknow it works!

So use it!

Landing Page Optimization by Hector Cuevas

Tip #3:

Show Them They're Not AloneSocial proof is a powerful conversion tool and it should be used whenever possible. People look forvalidation for their decisions in the actions of others. It's just how we're wired.

There's nothing more compelling than telling your visitors, "..look, I know you're skeptical, but2,017 people have already downloaded the free report.." - What this does is continue to spark theirinterest. If they weren't compelled to get the report before, they now start to think that it must bea good report if over 2,000 people have it.

A perfect example of this powerful conversion tool is the Copyblogger landing page.

Here's what that looks like:

Notice how they state "over 57,000 smartpeople" - that's a lot of social proof.

I'm sure they would still get thousands ofsign ups per month without that socialproof element, but they use it because theyknow it works!

So use it!

Landing Page Optimization by Hector Cuevas

Tip #3:

Show Them They're Not AloneSocial proof is a powerful conversion tool and it should be used whenever possible. People look forvalidation for their decisions in the actions of others. It's just how we're wired.

There's nothing more compelling than telling your visitors, "..look, I know you're skeptical, but2,017 people have already downloaded the free report.." - What this does is continue to spark theirinterest. If they weren't compelled to get the report before, they now start to think that it must bea good report if over 2,000 people have it.

A perfect example of this powerful conversion tool is the Copyblogger landing page.

Here's what that looks like:

Notice how they state "over 57,000 smartpeople" - that's a lot of social proof.

I'm sure they would still get thousands ofsign ups per month without that socialproof element, but they use it because theyknow it works!

So use it!

Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas

Tip #4:

Build Desire With Compelling Copy(Sell It, Even If It’s Free)People have this misconception that their visitors will sign up in droves, just because what they'reoffering is FREE. Although FREE is a very powerful conversion word, it can use some help fromother copywriting tactics.

Here are some tips to writing compelling copy:1. Focus on the reader. State the benefits, notthe features.

2. Don’t digress, and don’t ramble. Stay laserfocused.

3. Use bullets to separate each selling point.

4. Use your audience's language. Avoid industryjargon and talk to them in their own words.

Here's what it looks likeon my site --->

Landing Page Optimization by Hector Cuevas

Tip #4:

Build Desire With Compelling Copy(Sell It, Even If It’s Free)People have this misconception that their visitors will sign up in droves, just because what they'reoffering is FREE. Although FREE is a very powerful conversion word, it can use some help fromother copywriting tactics.

Here are some tips to writing compelling copy:1. Focus on the reader. State the benefits, notthe features.

2. Don’t digress, and don’t ramble. Stay laserfocused.

3. Use bullets to separate each selling point.

4. Use your audience's language. Avoid industryjargon and talk to them in their own words.

Here's what it looks likeon my site --->

Landing Page Optimization by Hector Cuevas

Tip #4:

Build Desire With Compelling Copy(Sell It, Even If It’s Free)People have this misconception that their visitors will sign up in droves, just because what they'reoffering is FREE. Although FREE is a very powerful conversion word, it can use some help fromother copywriting tactics.

Here are some tips to writing compelling copy:1. Focus on the reader. State the benefits, notthe features.

2. Don’t digress, and don’t ramble. Stay laserfocused.

3. Use bullets to separate each selling point.

4. Use your audience's language. Avoid industryjargon and talk to them in their own words.

Here's what it looks likeon my site --->

Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas

Tip #5:

Use Images & Videos To Build EvenMore Desire For Your OfferA landing page can have more than just text. Images and videos have been proven to increase theeffectiveness of landing pages online, so you should really consider using them.

I use images to do what is harder to do with just plain text - Direct Attention. On my homepage there aretwo arrows that point to where I want my visitors to look. The first place is the opt-in form and thesecond is the link to my blog.

You can, however, use images fordifferent things. Kissmetrics (as youcan see in this screenshot) uses animage to show their visitors whatthey're going to get once they getinside.

A.K.A -Building the desire.

Landing Page Optimization by Hector Cuevas

Tip #5:

Use Images & Videos To Build EvenMore Desire For Your OfferA landing page can have more than just text. Images and videos have been proven to increase theeffectiveness of landing pages online, so you should really consider using them.

I use images to do what is harder to do with just plain text - Direct Attention. On my homepage there aretwo arrows that point to where I want my visitors to look. The first place is the opt-in form and thesecond is the link to my blog.

You can, however, use images fordifferent things. Kissmetrics (as youcan see in this screenshot) uses animage to show their visitors whatthey're going to get once they getinside.

A.K.A -Building the desire.

Landing Page Optimization by Hector Cuevas

Tip #5:

Use Images & Videos To Build EvenMore Desire For Your OfferA landing page can have more than just text. Images and videos have been proven to increase theeffectiveness of landing pages online, so you should really consider using them.

I use images to do what is harder to do with just plain text - Direct Attention. On my homepage there aretwo arrows that point to where I want my visitors to look. The first place is the opt-in form and thesecond is the link to my blog.

You can, however, use images fordifferent things. Kissmetrics (as youcan see in this screenshot) uses animage to show their visitors whatthey're going to get once they getinside.

A.K.A -Building the desire.

Landing Page Optimization by Hector Cuevas

Landing Page Optimization by Hector Cuevas

Tip #6:

Give Them Clear-Cut InstructionsNow we have to get them to Take Action. It helps if you tell them what to do next. Don't assume theyknow what you want - tell them! No matter how obvious you think it is, it really does help boostconversions.

This is called the Call To Action and here's how I do it on my site:

...and I'm Not The Only One Who ThinksThis Is Important

Take a look at Wordpress.com

Right after clicking on the sign up button, they ask you to "Fill out this one-step form.."

Again, most people will probablyknow what to do on this page, butadding the instructions increasesthe chances of them actually doingit.

Landing Page Optimization by Hector Cuevas

Tip #6:

Give Them Clear-Cut InstructionsNow we have to get them to Take Action. It helps if you tell them what to do next. Don't assume theyknow what you want - tell them! No matter how obvious you think it is, it really does help boostconversions.

This is called the Call To Action and here's how I do it on my site:

...and I'm Not The Only One Who ThinksThis Is Important

Take a look at Wordpress.com

Right after clicking on the sign up button, they ask you to "Fill out this one-step form.."

Again, most people will probablyknow what to do on this page, butadding the instructions increasesthe chances of them actually doingit.

Landing Page Optimization by Hector Cuevas

Tip #6:

Give Them Clear-Cut InstructionsNow we have to get them to Take Action. It helps if you tell them what to do next. Don't assume theyknow what you want - tell them! No matter how obvious you think it is, it really does help boostconversions.

This is called the Call To Action and here's how I do it on my site:

...and I'm Not The Only One Who ThinksThis Is Important

Take a look at Wordpress.com

Right after clicking on the sign up button, they ask you to "Fill out this one-step form.."

Again, most people will probablyknow what to do on this page, butadding the instructions increasesthe chances of them actually doingit.

Landing Page Optimization by Hector Cuevas

More thoughts on the Call To Action:The call to action is probably where most people drop the ball. It needs to be there and it needs to standout. Don't be afraid to ask them for their email or to ask them to press the buy now button. If you don't,you'll be doing a disservice by not telling them how to move forward to benefit from what you have.

What YOU Can Do Next...If you found this short report helpful, be sure to send it out to anyone that you think can benefit.

You can tweet about it to your followers. You can share it with your Facebook friends and fans. You can share on Google Plus.

Or... you can do all three.

Also, if you haven't yet grabbed my 8-part Blog Marketing Course, be sure to do that too. :0)

Talk soon,

Hector Cuevas - www.HectorJCuevas.com