Landing page
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THINKING ABOUT the LANDING PAGE José L. Giráldez Hunter of Customers & Added Value Provider
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16-Sep-2014 -
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Business
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Some thoughts about the "Landing Page"
Transcript of Landing page
THINKING ABOUT the
LANDING PAGE
José L. Giráldez Hunter of Customers &
Added Value Provider
Thank you page
LANDING PAGE
Buttons or images placed on pages to entice visitors with an offer transport them to this page,
where they can complete a form and convert into a lead
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HEADLINE 1
HIDDEN NAVIGATION 2
VALUE 3 IMAGE A 4
IMAGE B 4
LEAD CAPTURE FORM 5
PRIVACY POLICY LINK 6 SUBMIT BUTTON 7
SOCIAL SHARING BUTTONS? 8
TESTIMONIALS 9
VIDEO 10
3rd PARTY SEAL / APPROVAL 11
HEADLINE + VALUE 1
SUBMIT BUTTON 4
LEAD CAPTURE FORM 2
PRIVACY POLICY LINK 3
IMAGE 5
HIDDEN NAVIGATION 2
HEADLINE 1
LEAD CAPTURE FORM 5
SUBMIT BUTTON 6
IMAGE A 4
VALUE 3
PRIVACY POLICY LINK 7
SUBMIT BUTTON 4
LEAD CAPTURE FORM 1
PRIVACY POLICY LINK 5
IMAGE 2
VALUE 3
HIDDEN NAVIGATION 1 HEADLINE 2
VALUE 3
IMAGE 4
PRIVACY POLICY LINK 6
LEAD CAPTURE FORM 5
SOCIAL SHARING BUTTONS? 8
SUBMIT BUTTON 7
NEXT STEPS 9
VALUE 1 3
VALUE 2 4
LEAD CAPTURE FORM 6
IMAGE 2 5
IMAGE 1 2
HEADLINE 1
REASSURANCE 7
NEXT STEPS 1
IMAGE B 7 LEAD CAPTURE FORM 5
PRIVACY POLICY LINK 6
VALUE 3 HEADLINE 2
VALUE+ 4
HIDDEN NAVIGATION 1
HEADLINE 2 IMAGE B 4
VALUE 3
LEAD CAPTURE FORM 5 SUBMIT BUTTON 7
• Headline • Form:
• Field Names • Buttons:
• Colors • Size • Form • Copy
• Headline • Image • Captions on images • Copy & Headline Font Size • Use of:
• Video • Social Follow Buttons • Testimonials • Third party seals of approval
A/B TESTING
José L. Giráldez Hunter of Customers
& Added Value provider
Athos-world
http://es.linkedin.com/pub/jose-l-giraldez/6/a08/0
GiraldezGo
+34 916419116
Some of the graphics come from public documents or web sites, and have been used with the sole intention of
delivering the messsage There are no commercial purposes behind this document
If you quit nobody will care, but you will always know it!!
