Is Your Search Marketing Career Optimized?

Casie Gillette • Director of Online Marketing • KoMarketing Associates • @casieg

Optimize Yourself

@casieg #1A22

• Be a Brand

• Remind Your Boss What You Do

• Be a Team Player

• Know Where You’re Going

If You’re Not First…You’re Last

@casieg #1A22

How Optimized are Search Marketers?

@casieg #1A22

How Optimized are Search Marketers?

@casieg #1A22

92%

How Optimized are Search Marketers?

@casieg #1A22

87%

How Optimized are Search Marketers?

@casieg #1A22

86%

How Optimized are Search Marketers?

@casieg #1A22

48%

How Optimized are Search Marketers?

@casieg #1A22

100%

How Optimized are Search Marketers?

@casieg #1A22

42%

Get out there and DO SOMETHING!

@casieg #1A22

• Find Your Niche

• Write! Write! Write!

• Set Up Authorship

• Participate Online & IRL

Find Your Niche

@casieg #1A22

Find Your Niche

@casieg #1A22

• Own Your Own Domain

• Write for Search Blogs

• Leave comments

• Social Networks

• Get Yourself & Your Company Press

Write! Write! Write!

@casieg #1A22

• Own Your Own Domain

• Write for Search Blogs

• Leave comments

• Social Networks

• Get Yourself & Your Company Press

Write! Write! Write!

@casieg #1A22

• Own Your Own Domain

• Write for Search Blogs

• Leave comments

• Social Networks

• Get Yourself & Your Company Press

Write! Write! Write!

@casieg #1A22

• Own Your Own Domain

• Write for Search Blogs

• Leave comments

• Social Networks

• Get Yourself & Your Company Press

Write! Write! Write!

@casieg #1A22

• Own Your Own Domain

• Write for Search Blogs

• Leave comments

• Social Networks

• Get Yourself & Your Company Press

Write! Write! Write!

@casieg #1A22

Set Up Google Authorship

@casieg #1A22

Set Up Google Authorship

@casieg #1A22

Participate Online & In Real Life

@casieg #1A22

Participate Online & In Real Life

@casieg #1A22

Participate Online & In Real Life

@casieg #1A22

Participate Online & In Real Life

@casieg #1A22

Participate Online & In Real Life

@casieg #1A22

Participate Online & In Real Life

@casieg #1A22

What would you say you do here…

@casieg #1A22

Take Your Job Into Your Own Hands

@casieg #1A22

• One on Ones

• Informal Quarterly Reviews

• Keep Your Job Description Up to Date

• Don’t Be Afraid to Brag

Be a Team Player

@casieg #1A22

Start Something

@casieg #1A22

• Be a Joiner

• Take on a New Task

• Create a New Initiative

Start Something

@casieg #1A22

Start Something

@casieg #1A22

Know Where You Want to Go

@casieg #1A22

• Set Up Your Brand

• Talk to the Right People

• Take One Extra Step

@casieg

Casie Gillette • Online Marketing ManagerKoMarketing Associates • @casieg

Thank You!

@casieg #1A22