Is Your Search Marketing Career Optimized? - SMX East 2012
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Is Your Search Marketing Career Optimized? sie Gillette • Director of Online Marketing • KoMarketing Associates •
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From SMX East 2012, get a few tips on how to optimize your search marketing career.
Transcript of Is Your Search Marketing Career Optimized? - SMX East 2012
Is Your Search Marketing Career Optimized?
Casie Gillette • Director of Online Marketing • KoMarketing Associates • @casieg
Optimize Yourself
@casieg #1A22
• Be a Brand
• Remind Your Boss What You Do
• Be a Team Player
• Know Where You’re Going
If You’re Not First…You’re Last
@casieg #1A22
How Optimized are Search Marketers?
@casieg #1A22
How Optimized are Search Marketers?
@casieg #1A22
92%
How Optimized are Search Marketers?
@casieg #1A22
87%
How Optimized are Search Marketers?
@casieg #1A22
86%
How Optimized are Search Marketers?
@casieg #1A22
48%
How Optimized are Search Marketers?
@casieg #1A22
100%
How Optimized are Search Marketers?
@casieg #1A22
42%
Get out there and DO SOMETHING!
@casieg #1A22
• Find Your Niche
• Write! Write! Write!
• Set Up Authorship
• Participate Online & IRL
Find Your Niche
@casieg #1A22
Find Your Niche
@casieg #1A22
• Own Your Own Domain
• Write for Search Blogs
• Leave comments
• Social Networks
• Get Yourself & Your Company Press
Write! Write! Write!
@casieg #1A22
• Own Your Own Domain
• Write for Search Blogs
• Leave comments
• Social Networks
• Get Yourself & Your Company Press
Write! Write! Write!
@casieg #1A22
• Own Your Own Domain
• Write for Search Blogs
• Leave comments
• Social Networks
• Get Yourself & Your Company Press
Write! Write! Write!
@casieg #1A22
• Own Your Own Domain
• Write for Search Blogs
• Leave comments
• Social Networks
• Get Yourself & Your Company Press
Write! Write! Write!
@casieg #1A22
• Own Your Own Domain
• Write for Search Blogs
• Leave comments
• Social Networks
• Get Yourself & Your Company Press
Write! Write! Write!
@casieg #1A22
Set Up Google Authorship
@casieg #1A22
Set Up Google Authorship
@casieg #1A22
Participate Online & In Real Life
@casieg #1A22
Participate Online & In Real Life
@casieg #1A22
Participate Online & In Real Life
@casieg #1A22
Participate Online & In Real Life
@casieg #1A22
Participate Online & In Real Life
@casieg #1A22
Participate Online & In Real Life
@casieg #1A22
What would you say you do here…
@casieg #1A22
Take Your Job Into Your Own Hands
@casieg #1A22
• One on Ones
• Informal Quarterly Reviews
• Keep Your Job Description Up to Date
• Don’t Be Afraid to Brag
Be a Team Player
@casieg #1A22
Start Something
@casieg #1A22
• Be a Joiner
• Take on a New Task
• Create a New Initiative
Start Something
@casieg #1A22
Start Something
@casieg #1A22
Know Where You Want to Go
@casieg #1A22
• Set Up Your Brand
• Talk to the Right People
• Take One Extra Step
@casieg
Casie Gillette • Online Marketing ManagerKoMarketing Associates • @casieg
Thank You!
@casieg #1A22
