International SEO: Susan Hallam SMX London 2008

Post on 16-Apr-2017

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Transcript of International SEO: Susan Hallam SMX London 2008

Successful International SEO

Susan Hallamwww.hallam.bizSusan@hallam.biz

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

Five Steps to Foreign Language SEO Success

1. Foreign Language essential SEO signals2. Foreign Language content generally3. Country specific domain names4. Country specific hosting5. Country specific inbound linking campaign

www.shcl.co.uk © Hallam Communications Ltd

Basic On Page SEO Signals

www.shcl.co.uk © Hallam Communications Ltd

Foreign Language Essential Signals

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

2. Foreign Language Content Generally

www.shcl.co.uk © Hallam Communications Ltd

3. Country Specific Domain Names

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

4. Country Specific Hosting

www.shcl.co.uk © Hallam Communications Ltd

5. Country Specific Inbound Linking

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

www.shcl.co.uk © Hallam Communications Ltd

RedFly Google Global Search Extension

www.shcl.co.uk © Hallam Communications Ltd

Five Steps to Foreign Language SEO Success

1. Foreign Language essential SEO signals2. Foreign Language content generally3. Country specific domain names4. Country specific hosting5. Country specific inbound linking campaign

Successful International SEO

Susan Hallamwww.hallam.bizSusan@hallam.biz