SyCara SEO Platform - SMX Toronto 2012

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SMX Toronto Actionable SEO Reports Your Boss Will Love Dan Boberg - SyCara May 2012

description

Dan Boberg, CEO of SyCara, presents at Seach Marketing Expo (SMX) Toronto in May 2012. SyCara is an SEO platform that provides advanced search and social media monitoring, reporting and analysis for online marketing professionals. The SyCara SEO Platform automates workflow and delivers actionable insights and industry-leading social media reporting, local search results, and share of voice analysis along with one of the most robust search and social databases in the industry.The two-day SMX conference included speaking sessions and in-depth workshops to help companies improve their search, social and mobile marketing strategies. Dan Boberg joined moderator Andrea Hadley from eMetrics Canada to speak at the session titled “Beyond Rankings: Actionable SEO Reports Your Boss Will Love.”

Transcript of SyCara SEO Platform - SMX Toronto 2012

Page 1: SyCara SEO Platform - SMX Toronto 2012

SMX Toronto

Actionable SEO Reports Your Boss Will Love

Dan Boberg - SyCara

May 2012

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Overview:

• Tools or Platforms

• Research Reports

• On Page Analysis Reports

• Link Reporting

• Measuring Engagement

• Paid & Natural Insights

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SEO Tools

• Great specialization

• Often free versions available

• Examples: Advanced Web Ranking, Majestic SEO

SEO Platforms

• Integrated data sets

• Store Data for Trending & Insight

• Paid products• Examples:

Raven Tools, SyCara, Conductor

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Research Reports• Keyword Research

- AdWords (keyword suggestions, free)- SEM Rush (competitor keywords, free

or paid)- Wordstream (keyword research &

tools, paid)- Word Cloud Tools:

-WooRank (free & paid)-SyCara (paid)

• Competitive Research: Share of Voice

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Word Cloud: WooRank

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Competitor Research: Share of Voice

• Gives true picture of who is competing on all of your keywords

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On Page Analysis Reports

• Browser Testing: - Adobe BrowserLab (Browser testing, free)

• Performance Analysis-GTMetrix (Performance Analysis, page

speed, free)

• Site Audit:- SEO PowerSuite (Site audit, free)- SyCara (Site audit, competitor audit, paid)

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Site Audit - SEO Power Suite

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Site Audit

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Link Reporting• Majestic SEO (extensive link data, paid)

• BuzzStream (link management reporting, paid)

• Top Authors

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Majestic SEO

• Rich link data• Backlinks discovery and referring domains

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Top Authors

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Social Engagement• Reach & Sentiment

-Social Mention (free & paid)

-Trackur (paid)

- WhosTalkin (free)

• Top Users / Most Active Discussions

-Social Mention (free & paid)

• Blogs & Social Segments

-SyCara (paid)

-Radian6 (paid)

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Social: Reach & Sentiment

• Quick and free social data on any topic• Shows sentiment and passion

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Social Dashboard

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Social: Top Users

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Advanced Social

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Paid & Natural

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Paid & Natural: Back-Azimuth

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Visibility Analysis

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Thank You!

Dan [email protected]

@dboberg76626-488-6700