International SEO: Susan Hallam SMX London 2008

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Successful International SEO Susan Hallam www.hallam.biz [email protected]

Transcript of International SEO: Susan Hallam SMX London 2008

Page 1: International SEO: Susan Hallam SMX London 2008

Successful International SEO

Susan [email protected]

Page 2: International SEO: Susan Hallam SMX London 2008

www.shcl.co.uk © Hallam Communications Ltd

Page 3: International SEO: Susan Hallam SMX London 2008

www.shcl.co.uk © Hallam Communications Ltd

Page 4: International SEO: Susan Hallam SMX London 2008

www.shcl.co.uk © Hallam Communications Ltd

Page 5: International SEO: Susan Hallam SMX London 2008

www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

Five Steps to Foreign Language SEO Success

1. Foreign Language essential SEO signals2. Foreign Language content generally3. Country specific domain names4. Country specific hosting5. Country specific inbound linking campaign

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www.shcl.co.uk © Hallam Communications Ltd

Basic On Page SEO Signals

Page 10: International SEO: Susan Hallam SMX London 2008

www.shcl.co.uk © Hallam Communications Ltd

Foreign Language Essential Signals

Page 11: International SEO: Susan Hallam SMX London 2008

www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

2. Foreign Language Content Generally

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www.shcl.co.uk © Hallam Communications Ltd

3. Country Specific Domain Names

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

4. Country Specific Hosting

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www.shcl.co.uk © Hallam Communications Ltd

5. Country Specific Inbound Linking

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

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www.shcl.co.uk © Hallam Communications Ltd

RedFly Google Global Search Extension

Page 23: International SEO: Susan Hallam SMX London 2008

www.shcl.co.uk © Hallam Communications Ltd

Five Steps to Foreign Language SEO Success

1. Foreign Language essential SEO signals2. Foreign Language content generally3. Country specific domain names4. Country specific hosting5. Country specific inbound linking campaign

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Successful International SEO

Susan [email protected]