Hardcore SEO Power Tools - SMX London 2013

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@stevejlock Hardcore SEO Power Tools

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Hardcore SEO Power Tools - SMX London 2013

Transcript of Hardcore SEO Power Tools - SMX London 2013

Page 1: Hardcore SEO Power Tools - SMX London 2013

@stevejlock

Hardcore SEO Power Tools

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@stevejlock

=> Streamline your processes

=> Build a perfect integrated project management system (that does your invoicing!)

=> Browser tips & tricks

=> Build powerful DIY tools

=> Top 10 tools you might not know...

=> Slides available: slideshare.net/stevejlock

What I'm Covering Today...

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Streamline Your Processes

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=> Generating blog prospects and scraping

=> Fetching metrics on domains / URL's in bulk

=> Finding contact details

=> Identifying potentially toxic links*

=> Identifying potentially penalised domains

=> Automated reporting

*Disclaimer: common sense required!

Candidates For Automation

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=> Rapportive, Streak, Boomerang,

Automation Can Go Wrong...http

://imp

oseton

wa

llpa

per. free

.fr/

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=> Manually reviewing blog prospects

=> Manually gathering contact details (when this can't be done automagically)

=> Developing teams to act as quality control

=> Build processes around following up on outreach

=> Systems to make sure you are leveraging outreach on previous campaigns

=> Pro Tip: build a solid process made up of smaller chunks to outsource or automate e.g. don't outsource link building, outsource gathering contact details

Workflows & Outsourcing FTW

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=> Rapportive, Streak, Boomerang,

Majestic SEO Trustflow

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=> Rapportive, Streak, Boomerang,

LinkRisk

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Link DTOX

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BuzzStream

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Automated Reporting

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Integrated Project Management

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Trello = Project Management Gluehttp

://pro

duct .g

lassen

grav ingsu

pplie

s.c o.u

k/

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=> Powerful collaboration tool with over one million users!

=> Integration with Google Docs, Harvest, Dropbox and many more...

=> Extendible with many awesome plug ins inc. calendars, agile / scrum and export tools

=> You can use Google Docs to plan in spreadsheets and bulk upload via the API

=> Solid mobile apps and can be used to store documents

=> It's FREE!! (how awesome is that?!)

Benefits of Trello

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Use Trello Like A Ninjaultim

ate-gu

itar.co

m

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Design Workflows

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=> Rapportive, Streak, Boomerang,

Grab My Example Here...

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Putting It All Togethergia

ntbom

b.com

/

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Awesomise Your Browser

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Perfect Browser Setup

=> Use Chrome profiles to switch between general, auditing and link building etc.

=> Grab Y'All Links, Xmarks, Quick Markup, Majestic SEO, SEOmoz, Scraper, Check My Links, WebRank SEO, Pocket, Trello Scrum

=> SEO Book extensions are great too if you use Firefox...

=> Bookmarklets FTW!

@stevejlock

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=> Troy Meier SEO Bookmarklet

=> Rand Fishkin has given away 30

=> Blocked by robots.txt checker

=> There is a handy one that counts links

=> Tom Critchlow blogged about some for Topsy, quixapp.com and many more

=> Yoast wrote one that checks headers

=> Wirify to convert webpages into wireframes

=> Chris Butterworth has a great list too

Bookmarklets FTW!

@stevejlock

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Build A Powerful RSS Tool

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The Secret Sauce is RSS Owlm

arksa

nbo

rn.com

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Hack The Twitter Search API

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Hooking It Up

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The Results

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=> Plug in Google Alerts

=> Twitter: competitor conversations and searches

=> Social Mention & Topsy: listen to many social channels at once

=> The power is in folder views

=> Search, filter and alert by keyword FTW!

=> You could filter on “guest” for guest posts (snore!)

=> Get creative you can monitor your competitors Twitter conversations for keywords that suggest they are talking to clients ;-)

How It Works

@stevejlock

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DIY Tools in Python & Google Docs

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Udacity: Code Your Own Crawlers

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SEOgadget Links API For Excel

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SEER SEO Toolbox

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An Insiders Guide To SEO Software

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=> Run social competitions with Rafflecopter to build relationships with bloggers (and obviously for links)

=> Gephi / NodeXL to visualise social networks and link profiles

=> Rapidminer for DIY crawling and data mining

=> RSS Owl (especially now Google Reader is dying)

=> BlogDash / GroupHigh / PitchBox

=> SEOgadget Links API for Excel

=> Mention for low cost social monitoring (and link building)

Ten Tools You Might Not Know

@stevejlock

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Bonus: Linkdex Networks

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Thanks for listening :-)

Feel free to connect:

=> Slides: slideshare.net/stevejlock

=> Email: [email protected]

=> Twitter: @stevejlock / @linkdex

=> LinkedIn: linkedin.com/in/stevejlock