TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

1  

Innova've  Tourism  in  Cyprus  

Jesse  Marsh  ANETEL:  Larnaca  District  Development  Agency  

jesse@atelier.it    

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

2  

TLL  Kypros  

•  ANETEL,  Local  authori&es,  enterprises,  associa&ons,  technology  SMEs,  etc.  etc.  

•  Ac&vi&es  in  technology-­‐related  pilots  MED/SEE:  MedLab,  SMILIES…  

CIP:  PARTERRE…  

EARDF  LEADER…  

Na&onal  and  Regional  programmes  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

3  

TLL-­‐Kypros  structure  

WEB 2.0 COLLABORATION

LEVEL

ICT SMEs, Associations, Municipalities, etc.

ForumLarnaca Social Network

MedLab

LarnacaLab Scenarios

SMILIES PARTERRE

STAKEHOLDER COMMUNITY

LEVEL

EU PROJECT

LEVEL

FUTURE INTERNET

LEVEL

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

4  

RCM   LDA   UIP   LAZ   IM   I2BC   TRG   SIC  

Inno-­‐SME  

Rural  Dev  

Coastal  

Planning  

Tourism  

MedLab  Pilots  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

5  

Tourism  Living  Lab  

•  What  should  a  Tourism  Living  Lab  do?  

•  Policy  objec&ves  Lead  to  more  sustainable  tourism  

Reinforce  local  community,  highlight  culture  

•  ICT  PlaVorms  and  services  Maximum  geographical  (and  marine)  coverage  

Allow  maximum  local  involvement  (digital  divide)  

•  Governance  issues  LDA  as  facilitator:  users  are  local  establishments  and  tourists  

Network  where  possible  with  other  experiments  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

6  

Community  

•  Stakeholder  partnerships  built  up  from  previous  INTERREG  projects  Restaurant  owners,  hoteliers,  rental  agencies…  

Associa&ons,  local  councils,  agencies…  

Ar&sans,  fishermen,  farmers…  

•  Thema&c  areas  iden&fied  Natural  resources  

Fishing  

Locust  bean  industry  

Windmills  

Mountain  villages  

Religious  sites  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

7  

Three  experiments  

•  Co-­‐design  of  tourism  services  involving  community  and  tourists  

•  «Angels  for  Travellers»  web-­‐based  service  invented  in  Naples  

•  Last-­‐minute  organisa&on  of  rela&onal  tourism  offers  (meal,  tour,  hospitality)  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

8  

Co-­‐design  experiment  

•  Involve  tourists  in  co-­‐designing  new  tourism  products  

•  Poten&al,  current  or  past  visitors  launch  ideas  in  ForumLarnaca  social  network  

•  One  or  more  local  actors  accept  idea  and  ini&ate  co-­‐design  project  

•  Other  tourists  (pre-­‐  during  or  post-­‐trip)  and  local  actors  can  join  co-­‐design  group  

•  Par&cipa&ng  tourists  get  free  service  on  arrival  to  test  and  evaluate  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

9  

ForumLarnaca  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

10  

Angels  experiment  

•  Kublai  project  “Angeli  per  viaggiatori”  hhp://progehokublai.ning.com/group/angelidinapoli    

•  Local  inhabitants  interested  in  accompanying  tourists,  showing  them  lesser-­‐known  monuments,  ac&vi&es  of  daily  life,  etc.  

•  Visitors  and  Angels  publish  “profiles”  –  e.g.  interested  in  nature,  culture  or  sea  –  to  match  aktudes  and  points  of  interest  

•  Inter-­‐cultural  learning  promo&ng  development  and  pride  of  place  “seeing  your  own  culture  through  the  eyes  of  strangers”  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

11  

angeliperviaggiatori.com  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

12  

Last-­‐minute  experiment  

•  Tourism  services  not  available  on  a  regular  basis:  meal  at  a  home,  art  exhibit  opening,  concert  or  performance,  fishing  trip…  

•  Tourists  subscribe  according  to  category  with  mobile  phone  number  

•  Network  detects  tourist’s  loca&on,  sends  SMS  alerts  of  up-­‐coming  services  

•  Tourists  confirm  via  SMS,  service  organisers  are  informed  via  SMS  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

13  

Exploro.cy  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

14  

LarnacaLab  scenario  

•  Long-­‐term  view:  Larnaca  as  a  Living  Lab  

•  Evalua&on  of  scaling-­‐up  poten&al  of  pilot  scenarios  

•  Investment  ahrac&veness  for  ICT  sector  

•  Example  hypothesis:  free  zone  for  radio  frequencies  

•  Evalua&on  of  impact  on  sustainable  development  for  Larnaca  District  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

15  

Strategic  Mapping  

FOCUSED  

GENERIC  

STRATEGIC  SCOPE  

INNOVATION  FOCUS  

TECHNICAL   SOCIAL  

SMEs  

ICT   Lifestyles  

Green  economy  

PERIPHERIA  

SMILIES  

PARTERRE  

MEDLAB  

TLL KYPROS

Innova&ve  Tourism  in  Cyprus  

Innova&ng  4  Development  

Rome  26  January  2011  

16  

Thank  you  for  your  aQen'on  

Jesse  Marsh  ANETEL  

Larnaca  District  Development  Agency  jesse@atelier.it