ENoLL FAO Workshop Jesse Marsh 2

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Innova&ve Tourism in Cyprus

Innova&ng 4 Development

Rome 26 January 2011

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Innova've Tourism in Cyprus

Jesse Marsh ANETEL: Larnaca District Development Agency

[email protected]

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TLL Kypros

•  ANETEL, Local authori&es, enterprises, associa&ons, technology SMEs, etc. etc.

•  Ac&vi&es in technology-‐related pilots MED/SEE: MedLab, SMILIES…

CIP: PARTERRE…

EARDF LEADER…

Na&onal and Regional programmes

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TLL-‐Kypros structure

WEB 2.0 COLLABORATION

LEVEL

ICT SMEs, Associations, Municipalities, etc.

ForumLarnaca Social Network

MedLab

LarnacaLab Scenarios

SMILIES PARTERRE

STAKEHOLDER COMMUNITY

LEVEL

EU PROJECT

LEVEL

FUTURE INTERNET

LEVEL

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RCM LDA UIP LAZ IM I2BC TRG SIC

Inno-‐SME

Rural Dev

Coastal

Planning

Tourism

MedLab Pilots

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Tourism Living Lab

•  What should a Tourism Living Lab do?

•  Policy objec&ves Lead to more sustainable tourism

Reinforce local community, highlight culture

•  ICT PlaVorms and services Maximum geographical (and marine) coverage

Allow maximum local involvement (digital divide)

•  Governance issues LDA as facilitator: users are local establishments and tourists

Network where possible with other experiments

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Community

•  Stakeholder partnerships built up from previous INTERREG projects Restaurant owners, hoteliers, rental agencies…

Associa&ons, local councils, agencies…

Ar&sans, fishermen, farmers…

•  Thema&c areas iden&fied Natural resources

Fishing

Locust bean industry

Windmills

Mountain villages

Religious sites

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Three experiments

•  Co-‐design of tourism services involving community and tourists

•  «Angels for Travellers» web-‐based service invented in Naples

•  Last-‐minute organisa&on of rela&onal tourism offers (meal, tour, hospitality)

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Co-‐design experiment

•  Involve tourists in co-‐designing new tourism products

•  Poten&al, current or past visitors launch ideas in ForumLarnaca social network

•  One or more local actors accept idea and ini&ate co-‐design project

•  Other tourists (pre-‐ during or post-‐trip) and local actors can join co-‐design group

•  Par&cipa&ng tourists get free service on arrival to test and evaluate

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ForumLarnaca

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Angels experiment

•  Kublai project “Angeli per viaggiatori” hhp://progehokublai.ning.com/group/angelidinapoli

•  Local inhabitants interested in accompanying tourists, showing them lesser-‐known monuments, ac&vi&es of daily life, etc.

•  Visitors and Angels publish “profiles” – e.g. interested in nature, culture or sea – to match aktudes and points of interest

•  Inter-‐cultural learning promo&ng development and pride of place “seeing your own culture through the eyes of strangers”

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angeliperviaggiatori.com

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Last-‐minute experiment

•  Tourism services not available on a regular basis: meal at a home, art exhibit opening, concert or performance, fishing trip…

•  Tourists subscribe according to category with mobile phone number

•  Network detects tourist’s loca&on, sends SMS alerts of up-‐coming services

•  Tourists confirm via SMS, service organisers are informed via SMS

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Exploro.cy

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LarnacaLab scenario

•  Long-‐term view: Larnaca as a Living Lab

•  Evalua&on of scaling-‐up poten&al of pilot scenarios

•  Investment ahrac&veness for ICT sector

•  Example hypothesis: free zone for radio frequencies

•  Evalua&on of impact on sustainable development for Larnaca District

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Strategic Mapping

FOCUSED

GENERIC

STRATEGIC SCOPE

INNOVATION FOCUS

TECHNICAL SOCIAL

SMEs

ICT Lifestyles

Green economy

PERIPHERIA

SMILIES

PARTERRE

MEDLAB

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Thank you for your aQen'on

Jesse Marsh ANETEL

Larnaca District Development Agency [email protected]

ENoLL FAO Workshop Jesse Marsh 2

Documents

Transcript of ENoLL FAO Workshop Jesse Marsh 2