Post on 13-Apr-2017
#CROWDFUNDINGmade easy
#DISH2015, Rotterdam 08/12/2015@goteofunding
How crowdfunding can help bring our cultural heritage out of the closed, controlled spaces of state protection and private patronage.
Art is the soul of society. It helps us understand our world, connect cultures and generations, and relate
better to ourselves and our communities. VanGoYourself encourages galleries and museums to
be open, playful and innovative with their collections and resources.
VanGoYourself @goteofunding
Tired of just looking at Paintings?
Rem
bran
dt's
Nig
ht W
atch
recr
eate
d by
Ken
nisl
and
/ CC
BY
2.0
Support engagement with art and open licenses, get great rewards
Support the crowdfunding campaign
At the heart of Europeana Beacon is a mobile app that uses iBeacon technology to let users to
discover local culture in new and immersive ways, and gives local landmarks the chance to
speak for themselves!
Europeana Beacon@goteofunding
Europeana Beacon Visit new places and discover
all the hidden treasures, maybe even ones that locals don't know about.
Support the crowdfunding campaign
The heritage of tomorrow,
financed and curated by the
Crowd?
Collective cooperation, attention and trust by people who network and pool their money, via the Internet, to support efforts initiated by other people or organizations
CROWDFUNDING
FINANCING
COMMUNITY COMUNICATIONTEAM
Goals Rewards
Diagrama from “Crowdfunding Sherpas”, Francesc Balaguer
FINANCING
COMMUNITY COMUNICATIONTEAM
Goals Rewards+Impact +Collective
returns
Diagrama from “Crowdfunding Sherpas”, Francesc Balaguer
Projects that in the 1st week manage to get the 30% have 90% chances of obtaining the 100%
PROJECT NEEDS
REWARDS
LICENSES
TASKSMONEY INFRASTRUCTURE MATERIALS GOODS
Digital Code Manuals
Products
Designarchives
MoneyServices
XOLN RED ABIERTA, LIBRE Y NEUTRAL
Infrastructure
BRINGING EFFICIENCY TO PUBLIC AND CORPORATE SOCIAL RESPONSIBILITY FUNDING
Individuals or teams that are hopeful and capable to transmit trust as to succeed
in the project
Have a good presentation for the
project. Charming by transparency
and closeness of their message
Maintaining fluid information and
advances. Care about the co-financers (they “participate” as much
as they “invest”)
Has set concrete goals, ones that are tangible
(with timings, results…)
Rewards, collective returns and incentives:
teasers, testers, merchandising, access to products or services,
privileged information or technical assistance
If it’s a long term project, it must establish
intermediate phases achieving results that prove the quality of
the project
Successful projects in 6 steps:
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Heritage is not a gadget
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Heritage is not a product
ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS
Heritage is a commons
transforming it into a community!
Main objectives of a project &
crowdfunding?
Working with your audience by…
transforming it into a community!
Main objectives of a project &
crowdfunding?
ALERT!!!Identify
the risks!
$€??
Team
Goals
Rewards
What happened in VanGoYourself…
What happened in VanGoYourself…
What happened in VanGoYourself…
- For a neighborhood: https://goteo.org/project/hormiga-mutantea - Evento / festival: https://goteo.org/project/keroxen12
- Collective Research: https://goteo.org/project/copylove - Promoting “Archive” culture: https://goteo.org/project/archivo-contra-la-pared
[cultural]Projects
How many of you have done a crowdfunding
campaign?
Do you have plans on doing
one?
or what do you fear upon a campaign?
Which would be the key points to
take into account to be successful?
There’s chances to engage with the institution users by make them participate in Workshops