Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide

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Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

Transcript of Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide

CROWDFUNDING guide

1Anatomy Of a Successful Campaign

CuMULATIVE FUND RAISED

FUNDs Pledged PER DAY

Target

Momentum

Dance Floor Theory:

WHO SUPPORTs A CAMPAIGN?

70% Contacts initiated by THE Campaign creator

30% OTHERS

2 Before you begin

Have a clear goal

research

IDENTIFY INFLUENCERS

Identify your audience good campaign!

Do the groundwork

Set a target

Calculate costs

measure your network

Be realistic

3 Putting your campaign together

tell a story

Facts tell stories sell

1

Show you can execute

Use visuals

Be personal and transparent

Demonstrate your passion

Make awesome rewards

FOCUS GROUPS

NEED ideas? RESEARCH

KYS = Know YOUR SuPPORTERS

Find sponsors

NEED MORE ideas? BUNDLe

Set limits

EARLY bird PRICING

4 Ready, set, launch? . NO WAIT!

YOU NEED TO Create Momentum!

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Reach out online & offline Get Social

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Make a landing page! Start to raise interest!

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Build buzz

Secure commitment from initial Supporters!

5 NOW YOU CAN Launch!

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

BUILD momentum

Get your initial supporters to contribute

Launch party!

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Update regularly

Prepare templates Pre-record thank you videos

Schedule Tweets

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN

Final push

BEFORE CAMPAIGN

CAMPAIGN LAUNCH

CAMPAIGN END

POST CAMPAIGN Manage your community

Keep you supporters updated Answer to questions Share issues and of course deliver rewards

Delays

Unfulfilled rewards

Lose money

Unrealistic target

Go make something awesome!

nicola.castelnuovo@crowdonomic.com @crowdonomic www.crowdonomic.com