Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide
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CROWDFUNDING guide
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19-Oct-2014 -
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Economy & Finance
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Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
Transcript of Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide
CROWDFUNDING guide
1Anatomy Of a Successful Campaign
CuMULATIVE FUND RAISED
FUNDs Pledged PER DAY
Target
Momentum
Dance Floor Theory:
WHO SUPPORTs A CAMPAIGN?
70% Contacts initiated by THE Campaign creator
30% OTHERS
2 Before you begin
Have a clear goal
research
IDENTIFY INFLUENCERS
Identify your audience good campaign!
Do the groundwork
Set a target
Calculate costs
measure your network
Be realistic
3 Putting your campaign together
tell a story
Facts tell stories sell
1
Show you can execute
Use visuals
Be personal and transparent
Demonstrate your passion
Make awesome rewards
FOCUS GROUPS
NEED ideas? RESEARCH
KYS = Know YOUR SuPPORTERS
Find sponsors
NEED MORE ideas? BUNDLe
Set limits
EARLY bird PRICING
4 Ready, set, launch? …. NO WAIT!
YOU NEED TO Create Momentum!
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Build buzz
Reach out online & offline Get Social
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Build buzz
Make a landing page! Start to raise interest!
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Build buzz
Secure commitment from initial Supporters!
5 NOW YOU CAN Launch!
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
BUILD momentum
Get your initial supporters to contribute
Launch party!
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Update regularly
Prepare templates Pre-record thank you videos
Schedule Tweets
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN
Final push
BEFORE CAMPAIGN
CAMPAIGN LAUNCH
CAMPAIGN END
POST CAMPAIGN Manage your community
• Keep you supporters updated • Answer to questions • Share issues …and of course deliver rewards
Delays
Unfulfilled rewards
Lose money
Unrealistic target
