#CROWDFUNDINGmade easy

#DISH2015, Rotterdam 08/12/2015@goteofunding

How crowdfunding can help bring our cultural heritage out of the closed, controlled spaces of state protection and private patronage.

Art is the soul of society. It helps us understand our world, connect cultures and generations, and relate

better to ourselves and our communities. VanGoYourself encourages galleries and museums to

be open, playful and innovative with their collections and resources.

VanGoYourself @goteofunding

Tired of just looking at Paintings?

Rem

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Nig

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recr

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Ken

nisl

and

/ CC

BY

2.0

Support engagement with art and open licenses, get great rewards

Support the crowdfunding campaign

At the heart of Europeana Beacon is a mobile app that uses iBeacon technology to let users to

discover local culture in new and immersive ways, and gives local landmarks the chance to

speak for themselves!

Europeana Beacon@goteofunding

Europeana Beacon Visit new places and discover

all the hidden treasures, maybe even ones that locals don't know about.

Support the crowdfunding campaign

The heritage of tomorrow,

financed and curated by the

Crowd?

Collective cooperation, attention and trust by people who network and pool their money, via the Internet, to support efforts initiated by other people or organizations

CROWDFUNDING

FINANCING

COMMUNITY COMUNICATIONTEAM

Goals Rewards

Diagrama from “Crowdfunding Sherpas”, Francesc Balaguer

FINANCING

COMMUNITY COMUNICATIONTEAM

Goals Rewards+Impact +Collective

returns

Diagrama from “Crowdfunding Sherpas”, Francesc Balaguer

Projects that in the 1st week manage to get the 30% have 90% chances of obtaining the 100%

PROJECT NEEDS

REWARDS

LICENSES

TASKSMONEY INFRASTRUCTURE MATERIALS GOODS

Digital Code Manuals

Products

Designarchives

MoneyServices

XOLN RED ABIERTA, LIBRE Y NEUTRAL

Infrastructure

BRINGING EFFICIENCY TO PUBLIC AND CORPORATE SOCIAL RESPONSIBILITY FUNDING

Individuals or teams that are hopeful and capable to transmit trust as to succeed

in the project

Have a good presentation for the

project. Charming by transparency

and closeness of their message

Maintaining fluid information and

advances. Care about the co-financers (they “participate” as much

as they “invest”)

Has set concrete goals, ones that are tangible

(with timings, results…)

Rewards, collective returns and incentives:

teasers, testers, merchandising, access to products or services,

privileged information or technical assistance

If it’s a long term project, it must establish

intermediate phases achieving results that prove the quality of

the project

Successful projects in 6 steps:

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Heritage is not a gadget

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Heritage is not a product

ABRIR SUS PROYECTOS PARA EL BENEFICIO DE TODOS

Heritage is a commons

transforming it into a community!

Main objectives of a project &

crowdfunding?

Working with your audience by…

transforming it into a community!

Main objectives of a project &

crowdfunding?

ALERT!!!Identify

the risks!

$€??

Team

Goals

Rewards

What happened in VanGoYourself…

What happened in VanGoYourself…

What happened in VanGoYourself…

- For a neighborhood: https://goteo.org/project/hormiga-mutantea  - Evento / festival: https://goteo.org/project/keroxen12 

- Collective Research: https://goteo.org/project/copylove  - Promoting “Archive” culture: https://goteo.org/project/archivo-contra-la-pared 

[cultural]Projects

How many of you have done a crowdfunding

campaign?

Do you have plans on doing

one?

or what do you fear upon a campaign?

Which would be the key points to

take into account to be successful?

There’s chances to engage with the institution users by make them participate in Workshops

Be open!

mauricio@goteo.org