Post on 25-Jul-2020
Corporate Collaborationassuring the insured are empowered to live well
Anna Threadcraft RDN, LD
University of Alabama at Birmingham
Employee Wellness Director
Kristi Lovell
American Cancer Society
Senior Manager,
Hospital Systems
Objectives
• Discuss initial efforts to promote colorectal cancer screening and prevention for employees of the University of Alabama at Birmingham
• Identify key principles to successfully build corporate partnerships that promote increased CRC screening rates
• Share best practice (and pit falls to avoid) for collaboration that drives change and creates measurable outcomes
The Goal
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If not you, who?
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Where we began
Target audience• UAB Employees
Baseline rate: 55%• Goal: 1854 employees needed to be
screened by 2018 to reach 80%
Clinical Council Formed
• 14 physicians
• 6 additional health professionals
• Executive engagement
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Kickoff: March 1 ,2016
Press Release• Magazine article, al.com, specific URL, etc.
• Education, pledges, updates
Kickoff Letter• Ray L. Watts, President of UAB
• Will Ferniany, CEO of the UAB Health System
• Edward Partridge, Director of the UAB Comprehensive Cancer Center
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LetterMarch 1, 2016Dear Employee, In Alabama a patient is diagnosed with colorectal cancer every 3.5 hours and someone dies of the disease every 9 hours. Thesediagnoses and deaths could largely be prevented through adequate screening. Alabama has an estimated 392,100 people who need to be screened. Based on data from our insurance carriers, it is estimated that UAB and UAB Medicine have more than 1,800 employees who need to be screened. As president of the University of Alabama at Birmingham, CEO of the UAB Health System, and director of the UAB Comprehensive Cancer Center, we recognize the imperative need to fight colorectal cancer and save lives. As the largest employer and a major academic medical center in Alabama we not only have the responsibility to change these numbers, but also an opportunity to be an example to our community and state. But we need your help.UAB supports and encourages preventative screenings to help identify health issues before they become serious. As part of this effort, UAB and the American Cancer Society (ACS) have joined forces with an initiative called “80 by 18” that encourages you to take action.Although this is a national ACS effort, we are committed to reaching 80 percent of all UAB employees aged 50 and older to get screened for colorectal cancer by 2018.Colorectal cancer screening is important because it can prevent cancer or find it early when it is easier to treat. There areseveral acceptable methods for colorectal cancer screening. It is important that you educate yourself about the options that are available. Someof the screening tests may seem daunting but are generally simple, safe and widely used. We encourage you to take small steps that will make a big difference in your life:Educate yourself about colorectal cancer today. Click here for detailed information.Speak to your physician about your history and ask for colorectal cancer screening. Your physician can speak with you about the different types of screenings and assist with scheduling. Some tests may require a co-pay depending on insurance.As part of UAB Employee Wellness, log into My Heath Rewards to earn points three different ways:
March 22 Lunch and Learn – Take Control of Your Health: Get Tested for Colorectal Cancer (500 points) Monthly Health Education / Colorectal Cancer Awareness Month – March 2016 (500 points)Colorectal Cancer Awareness Activity (1,000 points)
If you are an employee, 50 years or older, pledge here that you will get screened.Don’t delay. Remember, colorectal cancer is one cancer that can actually be prevented. Screening means the difference between you, your co-worker, friend or loved one getting colorectal cancer or not.
You can get pertinent information and updates on our progress here. Thank you for your participation in UAB’s 80 percent by 2018 initiative. Sincerely,Ray L. Watts, President of UAB Will Ferniany, CEO of the UAB Health SystemEdward Partridge, Director of the UAB Comprehensive Cancer Center
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Educate yourself about colorectal cancer today. Click here for detailed
information.
Speak to your physician about your history and ask for colorectal cancer screening. Your
physician can speak with you about the different types of screenings and assist with
scheduling. Some tests may require a co-pay depending on insurance.
As part of UAB Employee Wellness, log into My Heath Rewards to earn points three different ways:March 22 Lunch and Learn – Take Control of Your
Health: Get Tested for Colorectal Cancer (500 points) Monthly Health Education / Colorectal Cancer Awareness Month – March 2016 (500 points)
Colorectal Cancer Awareness Activity (1,000 points)
If you are an employee, 50 years or older, pledge here that you will get screened.
LetterMarch 1, 2016Dear Employee, In Alabama a patient is diagnosed with colorectal cancer every 3.5 hours and someone dies of the disease every 9 hours. Thesediagnoses and deaths could largely be prevented through adequate screening. Alabama has an estimated 392,100 people who need to be screened. Based on data from our insurance carriers, it is estimated that UAB and UAB Medicine have more than 1,800 employees who need to be screened. As president of the University of Alabama at Birmingham, CEO of the UAB Health System, and director of the UAB Comprehensive Cancer Center, we recognize the imperative need to fight colorectal cancer and save lives. As the largest employer and a major academic medical center in Alabama we not only have the responsibility to change these numbers, but also an opportunity to be an example to our community and state. But we need your help.UAB supports and encourages preventative screenings to help identify health issues before they become serious. As part of this effort, UAB and the American Cancer Society (ACS) have joined forces with an initiative called “80 by 18” that encourages you to take action.Although this is a national ACS effort, we are committed to reaching 80 percent of all UAB employees aged 50 and older to get screened for colorectal cancer by 2018.Colorectal cancer screening is important because it can prevent cancer or find it early when it is easier to treat. There areseveral acceptable methods for colorectal cancer screening. It is important that you educate yourself about the options that are available. Someof the screening tests may seem daunting but are generally simple, safe and widely used. We encourage you to take small steps that will make a big difference in your life:Educate yourself about colorectal cancer today. Click here for detailed information.Speak to your physician about your history and ask for colorectal cancer screening. Your physician can speak with you about the different types of screenings and assist with scheduling. Some tests may require a co-pay depending on insurance.As part of UAB Employee Wellness, log into My Heath Rewards to earn points three different ways:
March 22 Lunch and Learn – Take Control of Your Health: Get Tested for Colorectal Cancer (500 points) Monthly Health Education / Colorectal Cancer Awareness Month – March 2016 (500 points)Colorectal Cancer Awareness Activity (1,000 points)
If you are an employee, 50 years or older, pledge here that you will get screened.Don’t delay. Remember, colorectal cancer is one cancer that can actually be prevented. Screening means the difference between you, your co-worker, friend or loved one getting colorectal cancer or not.
You can get pertinent information and updates on our progress here. Thank you for your participation in UAB’s 80 percent by 2018 initiative. Sincerely,Ray L. Watts, President of UAB Will Ferniany, CEO of the UAB Health SystemEdward Partridge, Director of the UAB Comprehensive Cancer Center
10
Educate yourself about colorectal cancer today. Click here for detailed
information.
Speak to your physician about your history and ask for colorectal cancer screening. Your
physician can speak with you about the different types of screenings and assist with
scheduling. Some tests may require a co-pay depending on insurance.
As part of UAB Employee Wellness, log into My Heath Rewards to earn points three different
ways:March 22 Lunch and Learn – Take Control of
Your Health: Get Tested for Colorectal Cancer (500 points)
Monthly Health Education / Colorectal Cancer Awareness Month – March 2016 (500 points)Colorectal Cancer Awareness Activity (1,000
points)
If you are an employee, 50 years or older, pledge here that you will get screened.
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July 19, 2016
• Website Reach: 104 pledges (as of March 31)
• Eligible Employees: 7522
• Members Screened: 4295
• 57% Screening Rate
• Approximately 123 employees screened in three months
*Viva data only
1722 to be screened to reach 80%
Messenger vs. .
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CHAMPION.
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2016 screening rates
• 5,636 eligible• 3,513 had been tested (62%)
2016 Goals: raise awareness throughout UAB, decrease the screening stigma, engage leadership through screening promotion efforts
• Employee pledge cards: reflecting a commitment to the effort
• Employees were offered points through the UAB My Health Rewards program for participating in campaign activities
• Campaign efforts were promoted by UAB CEO, Dr. Will Ferniany
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Barriers to living well
• Time- never enough
Barriers to living well
• Time- never enough
• Lack of Education
• Shame/Fear
Colorectal Cancerthe communication conundrum
Facts about CRC in Alabama
About 342,873 people need to be screened (67.3 % have been screened)
Colorectal Cancer in Alabama
• 4rd most common cancer in AL (previously in 3rd
place)
• 2nd leading cause of cancer related death in AL
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The
FUN
factor
How do you assure the insured are in
“the know”?
1. Brand it: logo, slogan, etc.
2. Determine an objective (that’s measurable)
3. Engage: create an opportunity (for employees and vested partners)
The UAB Green
Left to Right: UAB Cancer Center Director, UAB President, UAB Chief Human Resource Officer, UAB CEO
Leadership Utilization
Post Card OutreachSeptember 2018
One Final Reach (2018)
Colon on the Corner (with coffee)9/14/2018
• Free Coffee, 7:00 am – 9:00 am (*2 pm)• Badge tap tracking to support follow up• Special guests: James Spann, Randall and
Mayor Woodfin (Birmingham Mayor)
March 2019
March 2019
March 2019
Yard Sale SignsRemovable Floor Stamps
Colorectal Cancer Initiatives Overseas UAB/Alexandria University research project
In God We Trust…
(but everyone else better bring data)
• In January 2016, 62% had been screened
• In January 2017, 63.69% had been screened
Goal: reach 80% by 12/31/18
UAB Screening Goal
May 2018
• 5, 659 eligible members and 3,795 have been tested (67.06%)
May 2019
• 5609 eligible members
• 3,838 have been screened (68.43%)
2018/2019 Data
Lessons Learned
Lesson 1Allow room for change
Allow room for change
1. Colon on the Green Colon on the Corner • Weather consideration
• Audience adjustment (students/employees → employees)
2. UAB departments vested partners
• 18+ downsized to six partners
• Increased ownership/partnership from partners
3. Budget decisions
• T-shirts for first 150 attendees event staff only
• Give-away was Dunkin Donuts coffee
Allow room for change
4. Promotion
Flyers and social media floor stamps +yard sale signs + department emails (strategy)
5. Tracked attendance
Onsite iPad registration badge tap securing employee ID, email, name and department
with a follow up email after the event
Lesson 2Share and High Five Others
1. Utilize social media2. Videos 3. BRAND it 4. Promote partners
Here we go, let’s address a situationCatch the beat, that we’re dropping on the nation.
Come in closer, got a word for your mamaOr for anyone who’s 45 or older come on holler.
Who’s you’re daddy, does he have history?Well then it’s true, you may be due early
Early screening that will catch a little polypAnd anyone, who’s had it done, is basically a baller
Love Your Bum
Get it Screend
(chorus, 4x)
You’ve got a couple options, where you’re pooping on stickNone of these are painful, you’ll be feel pretty slick.
FIT, is one, and F.O.B.T.,It’s only 15 minutes for a colonoscopy
Let me break it down let me hit you STRAIGHTColorectal Cancer- it DON’T PLAYWe all got a colon boy and girl
…it’s time-to-tell-the-world
Before a colonoscopy you’ll sip a little drinkTaking prep is easy, you don’t even have to think.
Talking to your doctor is the best way you can knowHow to love your bum. Aye, Cancer gotta GO
Love Your Bum
Get it Screend
(chorus, 4x)
Anna Threadcraft, RDN, LD
anna45@uab.eduwww.uab.edu/wellness
Kristi Lovell Kristi.Lovell@cancer.org