Dunkin Donuts - MP Report

37
Acknowledgements Any accomplishment requires the effort of many people and there are no exceptions. The report being submitted is a result of collective effort. Throughout the semester, our respected Instructor has given us advice and helped us in many things regarding this particular task. We convey our sincere gratitude to our competent instructor Mr. Fahad Zuberi. Without his help and guidance, the making of this report would have been impossible. We are also thankful to Mr. Tahir Mehmood at Dunkin’ Donuts, without whose cooperation, the completion of this report would have been very difficult. Furthermore, we thank all those who cooperated with us for the research and writing of this report.

description

Management Principle Report

Transcript of Dunkin Donuts - MP Report

Page 1: Dunkin Donuts - MP Report

Acknowledgements

Any accomplishment requires the effort of many people and there are no exceptions. The

report being submitted is a result of collective effort. Throughout the semester, our respected

Instructor has given us advice and helped us in many things regarding this particular task.

We convey our sincere gratitude to our competent instructor Mr. Fahad Zuberi. Without his

help and guidance, the making of this report would have been impossible.

We are also thankful to Mr. Tahir Mehmood at Dunkin’ Donuts, without whose cooperation,

the completion of this report would have been very difficult.

Furthermore, we thank all those who cooperated with us for the research and writing of this

report.

Page 2: Dunkin Donuts - MP Report

Executive Summary

Letter of Transmittal

Mr. Fahad Zuberi

SZABIST

SUBJECT: Submission of Management Principles Report

Respected Sir,

We are hereby submitting our analysis report on Dunkin’ Donuts. We sincerely hope that you

appreciate the report and the first hand material included in this report.

This report is the semester final project of the course ‘Management Principles’ and covers the

management processes of Dunkin’ Donuts. The primary source of our information for this

report was a questionnaire survey.

We hope appreciate this report and find it of satisfactory quality.

Yours Sincerely,

Abdul BasitNajamussaqib MehmoodMozzam Nasir AliNabeel HaroonAssad Ahmed

BBA – 1E

Page 3: Dunkin Donuts - MP Report

Executive Summary

Executive Summary

Dunkin’ Donuts offers a wide range of products and therefore it has a wide management

hierarchy. It’s the world largest chain of coffee and baked goods. In Pakistan it’s been working

since 2000 and its major products are Donuts, Coffee, Tea, Sandwiches and Drinks. It imports all

its raw material from USA.

The main goal of Dunkin’ Donuts is to increase customer satisfaction, to expand sales and to get

a higher share in market. Its plan is to increase the quality of products. It always sticks to its

plan and reduces the negative effects of deviation from plan by working on it.

The analysis is also carried out using The BCG matrix at the organization. In the organization

decisions made at upper level as it is a centralized organization. It focuses on Performance

management and it monitors its employees to get full potentials out of them. In the

organization the managers develop trusts between the employees and always work to motivate

the staff. Managers use methods of self evaluation forms to get feedback.

Page 4: Dunkin Donuts - MP Report

Table of Contents

Table of Contents

INTRODUCTION 6

HISTORY 7

HIERARCHY 9

THE PLANNING PROCESS 10

Planning.................................................................................................................................10

Goals and Objectives of Dunkin’ Donuts................................................................................10

Plans.......................................................................................................................................11

Planning Strategy...................................................................................................................12

SWOT Analysis........................................................................................................................12

THE BCG MATRIX 14

Components of the BCG Matrix.............................................................................................15

Dunkin’ Donut BCG Matrix Analysis.......................................................................................16

THE ORGANIZING PROCESS 19

Organization:..........................................................................................................................19

THE CONTROLLING PROCESS 21

Controlling:.............................................................................................................................21

Dunkin’ Donuts performance Evaluation and controlling:.....................................................21

Quality Control:......................................................................................................................21

Controlling Environmental Influences:...................................................................................22

THE LEADING PROCESS 24

Leadership at Dunkin’ Donuts:...............................................................................................24

HUMAN RESOURCE MANAGEMENT: 26

Human Resource management at Dunkin Donuts:................................................................26

Performance management....................................................................................................28

4

Page 5: Dunkin Donuts - MP Report

Table of Contents

5

Page 6: Dunkin Donuts - MP Report

Table of Contents

Introduction

Dunkin’ Donuts was founded in 1950 by Bill Rosenberg. It started operations in Quincy,

Massachusetts. The first franchise license was issued in 1955.

Dunkin’ Donuts is the world’s largest chain of coffee and baked goods. Having 52 varieties of

donuts and more than a dozen coffee beverages, Dunkin’ Donuts serves more than 4 million

customers around the globe daily.

In 2000, Dunkin’ Donuts started its operation in Pakistan. It is franchised by Phoenix Foods Ltd.

in Lahore and Islamabad. Karachi operations are controlled by IBL (International Brands

Limited).Dunkin’ Donuts has opened around twelve outlets in Lahore and Islamabad and

around ten outlets in Karachi.

The major products provided in Pakistan by the company are Donuts, Coffee, Tea, Sandwiches

and Drinks. These products are manufactured using raw Materials that are all imported from

USA.

6

Page 7: Dunkin Donuts - MP Report

History

History

In 1946, Bill Rosenberg collected $5,000 to start a small business to deliver coffee and donuts to

hungry workers at their workplaces. By 1948, Rosenberg had opened a retail coffee and donut

store named Open Kettle. In 1950, Rosenberg

capitalized on the trend of Dunkin’ g and Dunkin’

Donuts was born.

Next, Rosenberg thought of expanding his business

nationwide. In 1955, the first Dunkin’ ’’ Donuts

franchise was sold and only ten years later, Dunkin’ ’’

Donuts had crossed international borders into Canada.

By 1970, Dunkin’ Donuts opened its first overseas store, halfway across the world in Japan.

Today, there are over 8000 Dunkin’ ’’ Donuts stores in more than 30 countries worldwide

selling over 4 million donuts daily.

In 2000, Dunkin’ Donuts started its operation in Pakistan. It is franchised by Phoenix Foods Ltd.

in Lahore and Islamabad. Karachi operations are controlled by IBL (International Brands

Limited).Dunkin’ Donuts has opened around twelve outlets in Lahore and Islamabad and

around ten outlets in Karachi.

Figure 1: First Shop of Dunkin Donuts

Page 8: Dunkin Donuts - MP Report

History

1946 Bill Rosenberg invested $5,000 to start Industrial Luncheon Services

1948 Bill Rosenberg opened a donut shop named “Open Kettle” in Quincy, Massachusetts

1950 Open Kettle’s name was changed to Dunkin’ ’’ Donuts

1955 The First Franchise agreement was signed and executed

1963 Dunkin’ ’’ Donuts opens 100th Restaurant

1966 Dunkin’ ’’ Donuts University is founded

1970 First overseas Dunkin’ ’’ Donuts restaurant opens in Japan

1979 Dunkin’ Donuts opens 1000th Restaurant in USA

1980 Largest Dunkin’ Donuts Restaurant opens in Thailand, with 130 persons seating arrangement

1990 Allied Domecq purchases Dunkin’ Donuts 2000th U.S. Dunkin’ ’’ Donuts Restaurant Opens

1992 3000th U.S. Dunkin’ ’’ Donuts Restaurant Opens

1995 1000th International Dunkin’ ’’ Donuts Restaurant opens in Thailand

1999 Dunkin’ ’’ Donuts celebrates eight billionth coffee cup sold since 1950

2000 Dunkin’ ’’ Donuts starts operations in Pakistan Dunkin’ ’’ Donuts opens 5000th International Restaurant Dunkin’ ’’ Donuts celebrates 50th Anniversary

2004 Dunkin’ ’’ Donuts moves its headquarters to Canton, Massachusetts

Table 1: History of Dunkin Donuts

Page 9: Dunkin Donuts - MP Report

Hierarchy

Page 10: Dunkin Donuts - MP Report

Hierarchy

Hierarchy

Page 11: Dunkin Donuts - MP Report

The Planning Process

The Planning Process

PLANNING

The process, through which a company defines its main objectives & goals, made its overall

strategy for achieving the goals and develop comprehensive set of plans to desegregate and

organize the organizational work.

Strategic Plans: The plans which clearly defines the organizational mission, analyze the

opportunities & threats presented in internal and external environment.

Goals: It is defined as “The desired outcomes that gives directions to the organizational plans

and management decisions.”

GOALS AND OBJECTIVES OF DUNKIN’ DONUTS

Goals

Main goals of the Dunkin’ Donuts are as follows

To open 100 branches in Karachi, Pakistan

Increase cater to satisfy the ever increasing customer’s needs

Need to expand the sales as:

More competitors than ever

Get a higher market share

Page 12: Dunkin Donuts - MP Report

The Planning Process

Objectives

Marketing

In marketing, the target of Dunkin’ Donuts is to achieve a high peak by a substantial amount in

sales. This peak can be achieved through high frequency of advertising and publicity in colleges

and universities. If the consumer base can be increased by 6% and thusly increase our gross

income by $10 more per year from each new consumer/customer then it results in large growth

in revenue.

Advertising

The main purpose of advertising is to create awareness among the youth and middle-aged

working employees (between 18 – 40 years) by 15 – 18 % within a year.

According to the survey, 24 – 35 years old

are who drinks coffee the most

Targeted customers are whose monthly

income is between Rs.60,000 to Rs.100,000

monthly.

Middle class increase revenue by 45 to 50%

PLANS

The plans to achieve the stated goals and objectives within confined time-period are:

To Improve Quality

To increase or expand the sales, quality provide to the customers should be good that for the

next time the customers would come back.

Effective Marketing

Figure 2: Advertising on Vehicles

Page 13: Dunkin Donuts - MP Report

The Planning Process

Dunkin’ Donuts do marketing of its products in such a manner the person who is seeing,

watching or revising the advertisement would definitely attract towards it.

Looking For Good Places

Company is always in search of some good places where the outlet of Dunkin’ Donuts can grow

its business in very efficient and effective manner.

PLANNING STRATEGY

Strategic Plan

The strategic plan is to increase the sales by very high rate and to satisfy the customer’s need in

a good manner and increase the quality of products (i.e. Donuts, Coffee etc.).

The company always sticks to its strategic plan in order to achieve its goals and objectives.

There are many problems that deviates the plan from its original condition but there is a

strategy planned that reduces the negative effects of any deflection or diversion that is not

good for the company.

Plans for Each Pace:

Company planned each and every move and step that how employees of the company are

going to achieve the target that is set by the Manager

SWOT ANALYSIS

Strengths

The strengths of the company are:

Page 14: Dunkin Donuts - MP Report

The Planning Process

1. Dunkin’ Donuts has a reputation for brewing high quality coffee for more than five

decades

2. Dunkin’ Donuts serves nearly 30 cups of freshly brewed coffee each second or 1 billion

cups of brewed coffee every year and approximately 2.7million cups a day.

3. Dunkin’ Donuts mails coupons to their customers.

Weaknesses

No weaknesses of the company were disclosed

Opportunities:

The opportunities of company are:

1. Franchises available.

2. The opening of new stores.

Threats

The threats, that decrease the company’s growth level, are:

1. People want to eat healthier (low calorie/low carbohydrate).

2. Starbucks entry into breakfast sandwiches.

3. McDonalds gourmet coffee

4. In Pakistan, the political and law & order situation

Page 15: Dunkin Donuts - MP Report

The BCG Matrix

The BCG Matrix

The Boston Consulting Group Matrix, commonly known as the BCG Matrix is a chart that was

created by Bruce Henderson for the Boston Consulting Group in 1968. It assists organizations

for the analysis of Business units or Product Lines.

The BCG Matrix helps companies allocate resources and it plays a vital role in Brand Marketing

and Product and Strategic Management.

COMPONENTS OF THE BCG MATRIX

The horizontal axis displays the intensity of the market share (low or high) and the vertical axis

indicates the anticipated market growth rate (low or high). A business unit is analyzed using the

SWOT (Strength, Weakness, Opportunities and Threat) Analysis and placed in one of the four

categories.

Page 16: Dunkin Donuts - MP Report

The BCG Matrix

Stars

Stars are units with high market share and high growth rate. They generate large amounts of

cash because they have a very high market share. And because they generate a high market

growth rate, they also consume large amounts of cash. Therefore there is net inflow and

outflow of cash cancels out.

But if the star can maintain its high market share, it will, turn into a cash cow when the market

growth rate declines. All organizations should have stars in their portfolio, so the organization

can survive when the market growth rate declines.

Cash Cows

Figure 3: The BCG Matrix

Page 17: Dunkin Donuts - MP Report

The BCG Matrix

Cash Cows are business units with a high market share but they do not help the industry to

grow because of the relatively low growth rate. Cash Cows generate large amounts of cash with

minimal investment. The basic idea comes from cows, which are milked to maximum with

minimum investment possible.

Cash Cows are regarded as calm and boring in a mature market. But every organization wants

to own as many as possible.

Question Marks

Question Marks are business units that have a high growth rate and low market share. Because

of the low market share, they do not give out much cash. But at the same time, require a lot of

investment to maintain the high growth rate. This leads to net cash consumption.

A Question mark is often referred to as a “Problem Child” because it has the potential to gain

market share and turn into a star and then a cash cow when the market growth goes low. If,

however, the question mark does not succeed, then, after years of cash consumption, it will

deteriorate into a dog when market growth rate falls. Question marks must be analyzed

properly to determine whether they are worth the investment required to increase market

share.

Dogs

Dogs are business units that have low market share and low growth rate. Dogs are sometimes

called pets. This is because they give almost no output and take in few inputs.

These units generally “break even”. This means that they hardly generate enough cash to

maintain the business’s market share. Owning Dogs can provide a social benefit such as jobs or

synergies that assist other businesses.

But, generally such units are worthless because they do not generate any cash for the

organization. Dogs should be sold off because they depress the organization’s return on assets

ratio.

Page 18: Dunkin Donuts - MP Report

The BCG Matrix

DUNKIN’ DONUT BCG MATRIX ANALYSIS

Like all other organizations Dunkin’ Donuts also has a variety of business units. Many of the

products can be categorized as Stars, Cash Cows, Question Marks or Dogs.

Stars

Dunkin’ Donuts’ star products include:

Donuts

o Boston Kreme Donuts

o Chocolate Sprinkle Donuts

The Boston Kreme Donut is a donut with Chocolate frosting and a creamy vanilla or custard

filling. It is not only a star product in Pakistan, but it was designated as the official donut of

Massachusetts in 2003.

The Chocolate Sprinkle Donut consists of a chocolate frosting covered with multicolored coated

chocolates sprinkled

These are considered as star because they help Dunkin’ Donuts to maintain high market share

and also lead to market growth.

Cash Cows

Dunkin’ Donuts’ considers Munchkins as Cash Cows.

Munchkins are a part of the “Donut Hole” category at Dunkin Donuts.

Donuts are not made by cutting out the central portion of a cake but by dropping a ring of

dough from a special nozzle into hot oil. However, soon after ring donuts became popular, an

opportunity to market “holes” emerged. These holes seemed as if they were portions that were

cut out to make the ring.

Page 19: Dunkin Donuts - MP Report

The BCG Matrix

Question Marks

The Mini Pizzas are considered as Question Marks for Dunkin’ Donuts. The management is

unsure about making further investments in the Mini Pizza category or to discontinue its

production.

Dogs

The Bagel with Cream is considered as the Dog for Dunkin Donuts. The management is

reluctant in making further investments in this product, as it does not give the expected profit

Figure 4: BCG Matrix Analysis of Dunkin Donuts

Page 20: Dunkin Donuts - MP Report

The Organizing Process

The Organizing Process

ORGANIZATION:

The arranging and structuring work to accomplish organizational goals is known as organizing. It

is important process during which managers design an organization’s structure. Organizational

structure is the formal arrangement of jobs within an organization. When managers change or

create the structure, they are engaged in organizational design, a process that involves decision

making, work specialization, departmentalization, chain of command, span of control

formalization, centralization and decentralization.

At Dunkin’ Donuts the decisions making takes place at upper level, top managers make key

decisions with little input from operating core. The lower level employees like counter persons

are not involved in decision making process because they are not as much experienced as top

managers are in the organization. Dunkin’ Donuts is a centralized type organization.

Dunkin’ Donuts is giving more authority and power to shop managers to make decisions. They

are empowering shop managers to employees. In large companies especially, lower level

management are closer to the action and typically have more detailed knowledge about

problems and how best to solve them, than do top managers. But empowerment is given to

shop managers, not to the counter persons.

Organizations don’t have identical structures. Different organizations do different tasks, so they

have different generic models of organization design. There are two types of organizational

models, Mechanistic and Organic design. A mechanistic organization is a rigid and tightly

controlled structure characterized by high specialization, rigid departmentalization, narrow

span of control, high formalization, a limited information network, and little participation in

decision making by lower level employees.

Page 21: Dunkin Donuts - MP Report

The Organizing Process

Mechanistic organizational structures strive for efficiency and rely heavily on rules, regulations,

standardized tasks, similar controls. This design tries to minimize the impact of different

personalities, judgments, and ambiguity because these human traits are seen as inefficient and

inconsistent. Although no organization is totally mechanistic, almost all large ones have some of

these mechanistic characteristics.

Dunkin’ Donuts has organic structure, which is a structure that’s highly adaptive and flexible.

Organic organization may have specialized jobs, but those jobs are not standardized and can

change as need require. Work is frequently organized around employee teams. Employees are

highly trained to handle diverse activities and problems, and they require minimal formal rules

and little direct supervision.

Managers are finding that traditional designs are often aren’t appropriate for today’s

increasingly dynamic and complex environment. Instead, organizations need to be lean,

flexible, and innovative, that is, they need to be more organic. So managers are finding creative

ways to structure and organize work.

There are contemporary organizational designs, but Dunkin’ Donuts follow Team structure. A

team structure is one in which the entire organization is made up of work teams that do the

organization’s work. In this structure shop managers do the work in the way they think is best,

but they are also responsible for all work performance results in their respective areas.

In large organizations, the team structure complements what is typically a functional or

divisional structure. This allows the organization to have the efficiency of a bureaucracy while

providing the flexibility that team provide.

Dunkin’ Donuts is learning organization; the learning organization is a concept that is becoming

an increasingly widespread philosophy in modern companies, from the largest multinationals to

the smallest ventures. The concept of Learning Organization is increasingly relevant given the

increasing complexity and uncertainty of the organizational environment

Page 22: Dunkin Donuts - MP Report

The Organizing Process

Page 23: Dunkin Donuts - MP Report

The Controlling Process

The Controlling Process

CONTROLLING:

After goals and plans are set, Tasks and structural arrangements are put in place, and people

are hired, trained and motivated, there has to be some evaluation of whether the things are

going as implemented. To ensure that goals are being met, managers must monitor and

evaluate performance. This is called “Controlling”.

DUNKIN’ DONUTS PERFORMANCE EVALUATION AND

CONTROLLING:

Dunkin’ Donuts Performance management focuses on what techniques and methodology is

involved in controlling the Organization. It is the natural process of Organization and basically

called the one of the Six Sigma. It points out any shortcomings of either company’s staff or

Business plans and helps to take appropriate corrective actions. Evaluation Management allows

Dunkin’ Donuts to recognize the full potentials of its staff. This method can be described as a

Comprehensive process starting from Monitoring and establishing desired characteristics to

value Company’s progress and rewarding employees for their achievements. Additionally, this

evaluation method also helps mangers to provide certain guidelines of what they expect and

what the employees need to accomplish.

QUALITY CONTROL:

Page 24: Dunkin Donuts - MP Report

The Controlling Process

Quality Control is one of the most important parts in Organization Controlling Process. During

this Quality Control Process, the Organization divides the whole production processes in to

smaller and simpler processes to identify the points where inspection review is necessary.

Dunkin’ Donuts mainly focuses on the Satisfaction of the Customers and therefore, Quality

control is efficient service is necessary. The Process that involves in quality Control is by sending

a person of company to different outlets for the inspection of products and levels of services

provided. The main Strategy of controlling the work tasks of Dunkin’ Donuts is using the “Cause

and Effect Method”, through this process company Identifies the issue and then divide it in to

different Departments and tries to resolve that issue, in this way the Controlling process is also

done and efficiently and Discipline is also maintained.

The main goal of Dunkin’ Donuts is Customer Satisfaction and providing good Quality of services

and to check it, managers at the company are continuously evaluating employees’

performance. In Dunkin’ Donuts the stock mangers are use the “Periodic System” to manage

the weekly inventory. The outlets have goods for 4-5 days and that is how the Periodic System

works in most of the Dunkin’ Donuts Outlets.

CONTROLLING ENVIRONMENTAL INFLUENCES:

Today, there are different cultures present in Dunkin’ Donuts Market Strategy, which are

continuously adapting new Technologies to satisfy the Demands of consumer needs. Dunkin’

Donuts is keeping the factors such as Age, Income and most importantly the lifestyle of the

customers to succeed in such a competitive market. To control this situation Dunkin’ Donuts

have implemented several changes to attract customers like their many Restaurants are looking

for Centralized kitchens to increase the cost and reduce the cost. This process will help to save

customer’s money as well. The Restaurants of Dunkin’ Donuts are also adapting to the lifestyles

of many of its customers.

Page 25: Dunkin Donuts - MP Report

The Controlling Process

Dunkin’ Donuts Empowers by controlling its Departmental Teams to satisfy their guests and

fulfill their all needs in a friendly manner. It also monitors the speed of its employees' service in

providing quality products to their Customers.

Dunkin’ Donuts are also involved in Designing Effective Control Systems which have got

Following Characteristics.

1. Controls at all levels of Business

2. Acceptability to those who will Enforce Decisions

3. Flexibility

4. Accuracy

5. Cost Effectiveness

Page 26: Dunkin Donuts - MP Report

The Leading Process

The Leading Process

Leadership is processes in which mangers motivate their subordinates in order get the most out

of them. Leading is focused on influencing people, while the other functions are focused on

"resources". The factor that is considered to be the most important one throughout the world

is the presence of interpersonal skills in the leaders. The human interaction plays an essential

part in influencing the human behavior. In Pakistan the corporate leadership is a very limited

concept. Most of the leaders in our organizations first think about themselves and then look for

the things that benefit others and the organization. Every organization in Pakistan has their own

way of leading, some stick to the highly professional approach where they are highly goal

oriented and in some organizations the leaders have the fatherly concern where along with

supervising the people on work, they also take care of subordinate’s off-the-work life.

LEADERSHIP AT DUNKIN’ DONUTS:

Usually the leadership in the organizations is all about being the first one, the most powerful

and the biggest one but the trend that has been fallowed in our organization revolves around

the effort in setting the direction and influencing people to fallow that direction. The qualities

that a good manager have to develop trust between manager and the subordinates, the open

and face to face communication, best at handling interpersonal conflict among the employees,

he must also value the diversity in the workforce, work on motivating the staff and constantly

look for the feedback as it identifies the room for improvement.

A leader is not a magician he can’t change the nature and the attitude of the people in a second

or so, he is the one who manage and change their attitudes gradually with the techniques like

team building and system thinking which brings out the capabilities of every single individual.

The most common skills that a manager in Dunkin’ Donuts have the ability to think creatively,

Page 27: Dunkin Donuts - MP Report

The Leading Process

systematically, and conceptually i.e. he have the broad view while handling different situations.

The ability to analyze information and make decision and he also possess the ability to judge his

own performance through the knowledge of the organization and its environment he will lead

and for this purpose we at DUNKIN’ DONUTS use the method of self evaluation forms for the

self appraisal and also take feedback from the subordinates through these appraisal forms.

The employees who fulfill their monthly, quarterly and yearly targets get different kind of

incentives and sometimes even a promotion for showing high efforts performances this help

them to motivate their employees. The mode of communication used at Dunkin’ Donuts is the

world call telephones at every shop and office that makes the communication between the

workers and the manager at the head office easier and effective. The leadership style that is

used at Dunkin’ Donuts is autocratic where the leader makes the decision and everyone has to

fallow it. They are using the same policy since so many years so it is considered to be the most

effective one.

Dunkin’ Donuts highly appreciates the cross functional team approach as it enhances the

capabilities of every single individual which in turn affect the organization progress. The

integration of the all the departments within the organization lead to the continuous

improvement in the quality of work.

Page 28: Dunkin Donuts - MP Report

Human Resource Management

Human Resource Management:

Human Resource Management provides support and advice to line Managements. The resource

Management (HRM) includes a variety of activities. The function of Human Resource

Management is generally administrative. Organizations generally use Selection Evaluation and

Payroll as a part of their Human Resource Management process. The use of Human Capital has

become extremely important to organizations for their success. Human resource functions

consist of tracing employee data which may include skills, personal history, accomplishments,

capabilities and salary records.

Human Resource management includes:

1. Recruiting: Recruitment is process that must be carried in order to have right person for

right job at right time

2. Training: Training is process in which organizations increase their employees’

competence level. Employee training may be done through training courses, books, CDs,

web based learning etc.

3. Performance management: Organization carries out performance management process

in order to evaluate employee current performance and to figure out employees who

will be beneficial to organization in long run.

HUMAN RESOURCE MANAGEMENT AT DUNKIN DONUTS:

Long Term Goal:

The long term vision of Dunkin’ Donuts is to become a diversified company which is operating

Pakistan. The Management is planning to open 100 branches in Karachi alone. To acquire this

Page 29: Dunkin Donuts - MP Report

Human Resource Management

target they need the people who are competent enough to achieve this target. Therefore they

aim to recruit highly productive people. Dunkin Donuts look for long-term commitment on the

part of both Company and employee and have designed their systems to fulfill the Company's

part of this promise.

Recruitment and selection process:

The recruitment process is taken very seriously and attentively. This is the most important part.

It is vital that they select people with productive and unique qualities essential for their

continued success and rise.

Identification of need

The first step is to ensure that whether there is a need for new selection or not. If there is a

new position to be made then, then the department notifies the Human Resource Department

to place advertisement in the newspapers.

Application Form

Application forms enable the candidates to present a complete picture of their personality and

talent. It is the first stage of evaluation and the most basic criteria for initial selection.

Evaluation of Resume

HR department checks all the resumes of the people who have applied. In its evaluation the HR

department ensures that abilities and experience matches with their requirement of job.

Short Listing

After the evaluation of the resumes the HR shortlists the candidates who have fulfilled the

minimum requirement of the job description and specification.

Test

The test is conducted by the HR department to ensure that best applicants are selected.

Page 30: Dunkin Donuts - MP Report

Human Resource Management

Interview

The candidates who have cleared the tests are then called for interview. Aim of the interviews

is to check the person’s subjective skills which are difficult to measure such as attitude,

communication skills, abilities and personality.

Hiring

After the medical test, the candidate is consulted and referred back to the relevant department

for which it is hired. If the department satisfies and agrees upon it, then the candidate is hired.

Training

Company arranges a long range of training program; both technical management and core

management and they are on a regular basis to develop ethics, knowledge and basic working

skills.

PERFORMANCE MANAGEMENT

Compensation and Benefits

Dunkin Donuts provides compensation and benefits to high performing employees in the form

of bonuses and promotions.

Career Development

The main aim of career development process is to satisfy the employees with their personal

needs, desires and skills with the requirements of the Company for the right person in the right

job at the right time.