Dunkin Donuts Presentation
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Transcript of Dunkin Donuts Presentation
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One and Done Abbie VehovicKyle Fredericks
Michael Ingram
Tyler Rossdeutcher
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+Overview
Company background
Our process
locations
Media Plan
Cost and Implementation
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Products Offered
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+What you need to know
95% brand-name recognition
Founded in 1950, Open Kettle
World leader
52 varieties
7,000 stores In 36 States
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+Average Dunkin Donut Day
3.1 visits per month
$5.92 per visit
3 million customers daily
Drive-thru
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+Information of Franchise
How many customers daily
Market share
College campus expansion
Site Size: -2 acres
Building Size: 1,200 to 2,600Morning drive side
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+Orchard Drive
Traffic:
28,000 cars/day
Cost:
$125,000 (Dick Hunter & Associates)
Reasoning:
Morning Side
Ease of access
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+Old El Bajio
Traffic:
21,000 car/day
Cost: $300,000
Reasoning:
Morning side into townWell developed lot
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+Target Market
Millennials
Half of Carbondale population
Average Carbondale as is 23.5 12 or more visits a month
Look for creativity or innovation
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+Carbondale Coffee Industry
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+Competitive Price Points
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+Carbondale Business IndustryTrends
Carbondale is Jackson Counties largest city
Southern Illinois University is Jackson Counties
largest employer Faculty often doesn't live in Carbondale
Constant Traffic in and out of Carbondale
Outside of SIU facilities, Carbondale is rural
Decrease in SIU enrollment and increase in gasprices
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+What were all thinking..
Specific Carbondale Closings
Mississippi Flyway, Spinonies Pizza & Pasta,Hollihans
El GrecoEl Bajio
Eateries growing
Chilis
Panera
Carbondale Coffee
3 Non-Traditional Starbucks
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+Media Plan
Dunkin Donuts is a franchise
More corporate controlled
High brand awarenessSafety for an investor
Social Media
Billboard
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+Twitter
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+Facebook
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+Store Concept
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+Fresh Brew Design
Currently 3 prototypes to choose from
Jazz Brew
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+Cappuccino Blast
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+Dark Roast
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FinancialsCosts
Real Estate, Development
Advertising, Dunkin Donuts packaged promotions
Continuing Franchising FeesSalaries, Wages
Inventory
Revenues
Estimated store averages
Hours of Operation
All estimates based on Dunkin Donut Franchising Agreement
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$-
$1,000,000.00
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COMING SOON
