A Public Relations Plan for Community Health Centers

of Lane County

February 5, 2008

This is Mary

Mary is a member of CHCLC’s support staff

Mary is exhausted

She hasalready answered45 callsthis morning

It’s only 10:11 a.m.

And the phoneswon’t stop ringing

With each new call

The patients’ storiesget longer

And Mary becomesfrustrated

Becauseall she wants to do

is scheduletheir appointment

Not hearwhat they atefor breakfast

This is Miguel

Miguel is a migrant farm worker

He doesn’t havehealth insurance

Or a lot of money

Miguel needs to seethe doctor

And heardfrom a coworker

that CHCLCtreats people

with no insurance

or a lot of money

So he calls CHCLCand gets a hold of Mary

Mary isa bit shortwith Miguel

And doesn’tmake him

feel welcome

But Miguel getshis appointmentscheduled

It’s at theChurchill

SchoolHealth Center

Miguel didn’t get directionsfrom Mary

And hopeshe makes it

to his appointment

So he can feel better

The Situation

New patients

Payer sources

Multiple clinics

Main Goal

For CHCLC to be a leaderin providing quality care

to the communityby adding value

to the patient experience.

Target Audiences

Patients

Support staff

Clinics

Key Deliverables

Dialogue kit

Written standards

Kit launch with management

Objective #1: Support Staff

Welcome bag

Donated materials

Brochures and collateral

Objective #2: New Patients

Comment box

Refreshments

Sanitizer and tissues

Magazine racks

Objective #3: Clinics

Timeline

Feb. 22Feb. 15 Feb. 29

Thank you