Content Creation•Press releases w/ wire distribution•Case studies•Executive bios•Article pick – up•Technical white papers•Bylined articles•Fact/Answer sheets

Social Media Management•Actively and organically increase followers on platforms•Engage in relevant online communities•Utilize social media to “softly” approach prospects•Online campaigns

Brand Evangelist•Search engine optimization•Tradeshow placement•Event planning•PartnershipsPartnerships

Analytics•Clip Reports•Competitive comparison grids

Media / Client Relations•Build and nurture media databases•Manage active and reactive activity •Relationship Management•Track and leverage media trends

PR Plan:

Daily TASK LIST:• Find/Pitch media contacts• Schedule any additional SM updates• Update Gdocs PR leads, VCs, media• Find events update on calendar• Lunch/ Coffee meetups• Plan speaking opportunities• Plan and execute Reppify events• Logistics for upcoming conferences• Build analyst relations• Prep schedule for PR huddle• Facilitate weekly PR huddle• Input event contacts/ follow up• Community Management: Blogs, bylined articles, etc.• Plan/manage social media campaign

Reppify has many media contacts!

BloggersJason AverbrookLaurie RuettimannSharlyn LaubySuzanne LucasMaren HoganJohn SumserAnimal RecruiterMeghan M. BiroKevin GreenCalvin LeeMarty McpaddenMark SchaeferDawn Hrdlica – BurkeBrian WempenSteve BoeseTo name a few…

We have direct connections with HR industry leaders!

Reppify has many media contacts!Top publications we’ve placedWiredLe MondeForbesSJ Business JournalNHPRBU TodayLifehacker

Top Targeted publicationsMashableWSJSF Business JournalTechcrunchVentureBeatVator

Targeted Television stations…KRONCBSNBCFOX News

…and Radio!KDONKFOGKDONKMELWILD 94.9KOITKZSU

How do we approach media?

“Pitch Packets”

Reppify “Pitch Packets”

Involved in the Engineering community

Addresses SM & Privacy

Helps hiring by providing screening services

Brining HR events to the community

PR translates into Sales via Networking

Collect business cards

Email (CC Todd) Input contacts to Gdoc

Save contacts on SM

PR translates into Sales via Social Media

Twitter

Direct message Retweet

Follow Targeted leads

Connect on LinkedIn

Speaking of Twitter…

@reppify will have 2 or more tweets per day (linked to Facebook)

Twitter will be our vehicle when we start building our own content on the Reppify Blog

Reppify’s twitter increased from approx.300 to 995 followers in the past year.

PR Re – cap | June 2011 – presentChallenge: Establish Reppify, a fairly new entity as a household name in the HR space and create buzz, recognition and the opportunity for strategic partnerships and client leads.

Strategy: Develop a long term PR plan encompassing media relations, and partnerships

Tactics:Gather press materials, including news releases, media alerts, and pitch letters for distributionDevelop and maintain successful liaison with assigned media and analysts. Utilize social media platforms in occupying a greater online presence.Strengthen internal communication Interface with bloggers to secure coverage/mentions for clientsCreate, update, and manage media/contact lists Participate in engagements for clients and HRResearch, develop and place for speaking opportunities.Build brand awareness by launching a networking event called, Hire The House.Results:Partnerships with top companies including, Taleo, ERE, Girls In Tech, First Round Capital, TalentBin, B.A.S.E, Venture Shift, SmartRecruiters. GSMI.Followers on social media have increased by 300%.Client lists have increased by 300%.Coverage from Media outlets including, Forbes, LeMonde, Wired, and SJ Business Journal.Speaking Placement at Social Recruiting Strategies Conference 2012 leading to relationships with thought leaders of HR

Questions?