FACTORY PRHannah Latimer and Tricia Fallo

What is Factory PR?◦ Founded by Lauren Fisch and Mark Silver in 2001

◦ Located in New York and Los Angeles

◦ “Factory PR is one of the preeminent Fashion, Lifestyle and Celebrity communications agencies. Known for our expertise in launching and repositioning brands, Factory PR architects multi-faceted, interactive strategies tailored to each client. This generates effective, broad-range awareness within desired industry and the public.”

Who is Factory PR?◦Markets a very young, hip demographic with a versatile style that is up to

date with fashion trends

◦Office has a very industrial, modern look

◦ http://www.youtube.com/watch?v=wd522vEcPR4

Who does Factory PR represent?

Who does Factory PR Represent?

◦Very broad range of clients

◦Both women’s and Men’s fashion

◦High end couture to department store brands

◦Strong presence in accessories

◦International brands

Products and Services offered◦ Public Relations

◦ Broadcast/online press

◦ Celebrity dressing

◦ Editorial placement

◦ Events◦ Front of house

◦ Production

◦ Fashion shows/presentations

◦ Openings

◦ Product launches

◦ Creative◦ Casting

◦ Shoot production

◦ Lookbooks

Products and Services Offered

◦Digital◦ Online Campaign Building◦ Reputation Management◦ Consumer Engagement◦ Blogger Seeding + Collaborations◦ Community Management

◦Marketing◦ Brand Strategy◦ Media Planning◦ Advertising Campaigns

Current Campaign

◦Office Depot X One Direction campaign against bullying

◦Students, parents, teachers, and fans all want to get involved because its a good message with strong, positive influencers

◦http://www.officedepot.com/a/products/492527/One-Direction-Limited-Edition-1D-OD/

◦Campaign perfectly represents company◦One Direction is up and coming, young, hip, in style, and

trendy.◦Promotes positive publicity for Factory PR and One

Direction

Past Campaigns◦ Camper together

◦ Collaboration between camper and innovative designers to create products that are exclusive to their outstanding stores

◦ Responds to an international reality

Past Campaigns

◦ Establishment of Miansai◦ Launched in 2008 ◦ Established as the leading accessories

category◦ Editorial ad placement

◦ Features

◦ Celebrity dressing

◦ High end retail placing

◦ Colette, Barneys, Bergdorf Goodman, J. Crew Collaboration, Neiman Marcus, and Scoop.

Past Campaigns◦ Foley + Corinna

◦ Contemporary fashion brand with a vintage feel◦ Factory PR has mirrored the brands retail strategy

in their campaigns to support evolution ◦ brand features

◦ designer profiles

◦ product placement

Past Campaigns◦Mango

◦ Approaches the US public relations the same way the brand approaches fashion (agility and precision)◦ features in consumer fashion magazines

◦ fast-breaking and celebrity focused media

Previous Campaigns◦ amfAR AIDS tribute

◦ Tribute event that raised $1M towards the fight against AIDS◦  Third annual New York Inspiration Gala at the New York Public Library.◦ Paid tribute to Fergie and Robert Duffy for their contributions

Personal Strengths◦ Young

◦ Relate to the target customer and style of the company

◦ Fashion conscious

◦Have a strong educational background

Works Cited

"Factory PR - New York, NY - Public Relations, Marketing Consultant | Facebook." Facebook. N.p., n.d. Web. 21 Oct. 2013.

"FACTORYPR." Factory PR. N.p., n.d. Web. 21 Oct. 2013.

"Interview with Nat from Factory PR." Telephone interview. 20 Sept. 2013.

"Office Depot Announces Sponsorship of One Direction's 1D Day." Office Depot Online Newsroom |. N.p., n.d. Web. 21 Oct. 2013.

"One Direction Limited Edition 1D OD Together Spiral Notebook, Band, Red." One Direction Limited Edition 1D OD Together Spiral Notebook Band Red by Office Depot. N.p., n.d. Web. 21 Oct. 2013.