Geoff Koehlerforever a student

Goal

To become adept at delivering on-point, effective messages through social media.

Leverage this skill towards internships and/or employment in PR.

Measurable Objectives

250 “remarkable” Twitter followers by year’s end

Create biweekly content on my blog Complete my profile Comment on 3 blog posts/week Write a guest blog Increase Humber PR presence in #

PRStudChat (@ least 20 students) Recruit professional(s) as mentor(s)

SW

OT

Stre

ngth

sW

eakn

esse

s

Strong focus: predominantly related to PR, social media and development

Comfortable with using, and connecting through, social networking

Progress from start to now has been vast and there are no signs of letting up!

Comfortable with people quickly; this may scare individuals from connecting

My specific focus doesn’t have mass appeal (which means limited opportunity for growth)

SW

OT

Opportu

nitie

sThre

ats

PR 2.0 generation is rife with professionals ready to assist burgeoning talent

PR world needs communicators capable of using social media to deliver key messages

One slip or misunderstanding ruins the brand I’ve established

Personal focus may decrease followers

Key Messages

prOFESSIONAL DEVELOPMENT is my blog title which conveys my intentions

“Forever a student” is the mentality I hope to project through my SM presence

I ask PR/Social Media questions of those in my networks to demonstrate my thirst for knowledge and the majority of people I follow are PR pros or students

Channels (Twitter)

Channels (Blog)

Channels (Linkedin)

Channels (Ning)

Strategy

I’m unique because of the events I attend and the opportunities I’ve taken advantage of as a student in PR

I offer my followers insights into my experiences

My questions are specific and directed towards professionals already practicing

Twitter Tactics

On Twitter the people I follow are PR pros, journalists, social media experts or students

I engage with these people through chats like #PRStudChat, #JournChat, #SoloPR and #u30pro among others

Blog Tactics

Through my RSS feeds I find interesting posts and make efforts to comment

In these comments I both thank the blogger for their insights and reiterate a key point I particularly enjoyed

I link to my own blog through Twitter and Facebook to increase traffic

Geoff (the brand) in 15 Words