State of the Industry:14 Key Facts for 2014

Presented byNoah ElkinExecutive Editor@noahelkin

March 26, 2014

1) & 2) Consumers are spending more time and money online

©2014 eMarketer Inc.

1) & 2) Consumers are spending more time and money online

5 hours 16 minutes44% of daily media time

$446BUS B2C ecommerce sales

©2014 eMarketer Inc.Source: eMarketer, July/Dec 2013Twitter: @noahelkin

3) Marketers are spending more money than ever to reach them

$50B3) Marketers are spending more money than ever to reach them

©2014 eMarketer Inc.

Total spending on US digital advertising

Source: eMarketer, March 2014Twitter: @noahelkin

4) That spending is highly concentrated among a handful of companies

66%4) That spending is highly concentrated among a handful of companies

©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin

5) We are more social than ever

Social will account for more than 13% of total digital ad spending

$7B5) We are more social than ever

©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin

6) More of us are going native

6) More of us are going native

73%©2014 eMarketer Inc.

Source: OPA/Radar Research, June 2013

Share of US publishers offering native advertising on their sites

Twitter: @noahelkin

7) We are increasingly automated

7) We are increasingly automated

64%©2014 eMarketer Inc.

Source: MAGNA GLOBAL, Oct 2013

Share of US digital display advertising that could be purchased programmatically

Twitter: @noahelkin

8) And we have a growing need for speed

8) And we have a growing need for speed

22%©2014 eMarketer Inc.

Source: eMarketer, March 2014

Share of US digital display ads that will be purchased in real time

Twitter: @noahelkin

9) & 10) We are on the right track in terms of attribution and measurement

64%: Marketers using last-touch and/or first-touch metrics

9) & 10) We are on the right track in terms of attribution and measurement

64%: Marketers using last-touch and/or first-touch metrics

18%: Marketers using cross-channel attribution strategies

9) & 10) We are on the right track in terms of attribution and measurement

©2014 eMarketer Inc.Source: The CMO Club/Visual IQ, Jan 2014; IgnitionOne, Nov 2013Twitter: @noahelkin

11) Time keeps on slipping ... onto our phones

488%11) Time keeps on slipping ... onto our phones

©2014 eMarketer Inc.Source: eMarketer, July 2013

Growth in daily time spent with mobile 2010-2013

Twitter: @noahelkin

12) Ad spending is undergoing a massive secular shift

$18B12) Ad spending is undergoing a massive secular shift

©2014 eMarketer Inc.

Total spending on US mobile advertising

Source: eMarketer, March 2014Twitter: @noahelkin

13) The path to success involves building a piece of the puzzle

$19B13) The path to success involves building a piece of the puzzle

©2014 eMarketer Inc.

Amount Facebook paid for WhatsApp, Feb 2014

Twitter: @noahelkin

14) Prepare for two key inflection points

2016: Mobile ad spending overtakes the desktop

14) Prepare for two key inflection points

2016: Mobile ad spending overtakes the desktop

2018: Digital ad spending overtakes TV

14) Prepare for two key inflection points

©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin

The State of the Industry Is:

©2014 eMarketer Inc.

Stronger

The State of the Industry Is:

©2014 eMarketer Inc.

Stronger Faster More Mobile

The State of the Industry Is:

©2014 eMarketer Inc.

More Mobile

Thank you

Noah Elkin

Twitter: @noahelkinEmail: nelkin@emarketer.com