ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
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Transcript of ad:tech San Francisco Keynote: State of the industry--14 Key Facts for 2014
State of the Industry:14 Key Facts for 2014
Presented byNoah ElkinExecutive Editor@noahelkin
March 26, 2014
1) & 2) Consumers are spending more time and money online
©2014 eMarketer Inc.
1) & 2) Consumers are spending more time and money online
5 hours 16 minutes44% of daily media time
$446BUS B2C ecommerce sales
©2014 eMarketer Inc.Source: eMarketer, July/Dec 2013Twitter: @noahelkin
3) Marketers are spending more money than ever to reach them
$50B3) Marketers are spending more money than ever to reach them
©2014 eMarketer Inc.
Total spending on US digital advertising
Source: eMarketer, March 2014Twitter: @noahelkin
4) That spending is highly concentrated among a handful of companies
66%4) That spending is highly concentrated among a handful of companies
©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin
5) We are more social than ever
Social will account for more than 13% of total digital ad spending
$7B5) We are more social than ever
©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin
6) More of us are going native
6) More of us are going native
73%©2014 eMarketer Inc.
Source: OPA/Radar Research, June 2013
Share of US publishers offering native advertising on their sites
Twitter: @noahelkin
7) We are increasingly automated
7) We are increasingly automated
64%©2014 eMarketer Inc.
Source: MAGNA GLOBAL, Oct 2013
Share of US digital display advertising that could be purchased programmatically
Twitter: @noahelkin
8) And we have a growing need for speed
8) And we have a growing need for speed
22%©2014 eMarketer Inc.
Source: eMarketer, March 2014
Share of US digital display ads that will be purchased in real time
Twitter: @noahelkin
9) & 10) We are on the right track in terms of attribution and measurement
64%: Marketers using last-touch and/or first-touch metrics
9) & 10) We are on the right track in terms of attribution and measurement
64%: Marketers using last-touch and/or first-touch metrics
18%: Marketers using cross-channel attribution strategies
9) & 10) We are on the right track in terms of attribution and measurement
©2014 eMarketer Inc.Source: The CMO Club/Visual IQ, Jan 2014; IgnitionOne, Nov 2013Twitter: @noahelkin
11) Time keeps on slipping ... onto our phones
488%11) Time keeps on slipping ... onto our phones
©2014 eMarketer Inc.Source: eMarketer, July 2013
Growth in daily time spent with mobile 2010-2013
Twitter: @noahelkin
12) Ad spending is undergoing a massive secular shift
$18B12) Ad spending is undergoing a massive secular shift
©2014 eMarketer Inc.
Total spending on US mobile advertising
Source: eMarketer, March 2014Twitter: @noahelkin
13) The path to success involves building a piece of the puzzle
$19B13) The path to success involves building a piece of the puzzle
©2014 eMarketer Inc.
Amount Facebook paid for WhatsApp, Feb 2014
Twitter: @noahelkin
14) Prepare for two key inflection points
2016: Mobile ad spending overtakes the desktop
14) Prepare for two key inflection points
2016: Mobile ad spending overtakes the desktop
2018: Digital ad spending overtakes TV
14) Prepare for two key inflection points
©2014 eMarketer Inc.Source: eMarketer, March 2014Twitter: @noahelkin
The State of the Industry Is:
©2014 eMarketer Inc.
Stronger
The State of the Industry Is:
©2014 eMarketer Inc.
Stronger Faster More Mobile
The State of the Industry Is:
©2014 eMarketer Inc.
More Mobile