Andrew FisherGeneral Manager, Technology@ajfisher

http://bit.ly/mobsoc-retail

15%mobile traffic to

5%but only

revenue

non-mobile sites

Social commerce is taking off

It's all shopping

to your customers

Context drives

behaviour

Hunter

Gatherer

Urgent now

Flickr / CC: Ed Yourdon & Lulemon Athletica

Repetitive now

Flickr / CC: Mark Hillary

Bored now

Peers

Suggestedconversati

on

Brand conversation

Questions from you

Challenges with social media.

Have you got a mobile strategy yet?

Changes in behaviour around mobile

Customers interacting with social media in different ways

Customers are in “non-traditional” SM segments