NLPCaptcha Digital Engagement Solutions

A product by Simpli5d Technologies

Reigning Digital Trend

12%

5% 10%

12%

13%

In Total 52% of Screen-space covered with Ads...

Typical Homepage…

And Still…

Publisher is not happy

No means to guarantee attention to the advertiser

Extremely low Performance based Revenue

Advertiser is Dissatisfied

Blind spots

How to grab attention?

End User is Confused

Lost in the clutter and extremely frustrated

So how do we resolve this issue?

Captcha – Bridging the Gap…

A security tool called CAPTCHA exists on almost every site and is considered just a necessary evil

Undivided/ Undisputed User Attention

NLPCaptcha

Combining Security with Advertisement

LG

Win-Win Situation

Publisher - Advantages…

• New Premium Inventory – Increased Revenues that

directly adds to the bottom line

• Enhanced Security - Patent pending Natural Language Processing (NLP) Technology

• Much better User Experience

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Patent

Advertiser - Advantages…

Advertisers

• 100% Guaranteed User Attention

• Exceptionally High Recall

• Pay only per confirmed Recall

• No Risk of Fraudulent clicks by automated bots

• Average CTR of ~25%

Type the Blue Word from the Image Above

100% Guaranteed

End User – Primary Research…

Research done on a sample size of 250 people

• 91% of users prefer NLPCaptcha over traditional Captcha

• 76% found it easier than traditional Captcha

• 70% associated a content value – platform to know about latest offers

_____ % users prefer NLPCaptcha over Traditional Captcha

91%

NLPCaptcha - Formats

1. Type-In Captcha

Write It Down to Memorize my Brand

2. N-Gage Captcha…

Unique platform to engage with the End Customer through • Click Based Captcha • Question Based Captcha • Slider Based Captcha

3. Video Captcha…

Combining Type-In, Click and Video features

4. Research Captcha…

Fastest way to Gather Authentic Information about your Brand Perception…

NLPCaptcha Reach

• Strong Publisher Network growing at a rapid pace

• Tied up with most of the leading Media houses of the Country

• Currently reaching out to 25 million UVs per month

• Across Verticals – News, Finance, E-Commerce, Travel, Bollywood, Music, Classifieds, Lifestyle & other Niches

NLPCaptcha currently reaches out to _______ UVs

25 million

Current Reach…

*Source: Google Adplanner

• Serving more than 300 million Captcha impressions per month, expected to cross 1 Billion mark within next quarter

• 1mn+ solved Captchas per month

• 30% inventory from outside India, focused on NRIs

Current Traffic…

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1 Billion

36%

12% 11%

9% 2%

7%

9% 7%

2%

5%

Vertical Wise Breakup

News

E-Commerce

Jobs

Horizontal

Auto

Matrimony

Bollywood

Finance

Classifieds

Niches

Vertical-wise Breakup…

Reach across all the verticals with very strong presence in News and E-Commerce

Demographics Breakup…

0%

36%

36%

11%

6% 6% 5%

Age

0 - 17

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

58%

42%

Gender Male

Female

72% of our audience belong to the age-group of 18 - 34

*Source: Google Adplanner

Some of our Leading Publishers…

Some of our Leading Advertisers…

Leading National Brands across categories already using NLPCaptcha platform to reach out to their Target Audience

Journey so Far…

Dec Jan Feb March April May June July Aug Sep

2011 2012

First Advertiser

Initial Set of Publishers

NLPCaptcha Launch

Crossed 100mn mark

Exclusive Tie-up with the Leading Brand based Ad-

Network

Crossed 200mn mark

Launched N-Gage Line of Captchas

Launched Video Captchas

Crossed 300mn mark

Launched Research Captchas

Presenting at Ad-Tech

• O to 300 million in 9 months • Month on Month Revenue Growth of more than 50%

The Way Forward…

• Further Strengthening of the Publisher Network • Cross 1 billion mark with in next 3 months • Highly targeted audience for Advertisers, mapping their core customer base

• Expansion to New Geographies • Already tie-up for MENA region • Plans to launch in a few more territories very soon

• Lead by Innovation • Constantly innovate to create even more engaging platforms with in the

same ecosystem

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Highly Targeted Audience

• Engagement Solutions for Mobile/ Tabs

• N-Gage Video Pre-Roll Solutions

• Captcha Solutions for Premium Content

Offerings in Pipeline…

Type the Red Words from the image above

Mobile/Tabs

“Every Innovation is the whim of an elite

before it becomes a need of the public."

Ludwig von Mises, Austrian Philosopher and Author

Are we missing out something???

Thanks Team NLPCaptcha