Ad:Tech Campaign strategy in the digital world

Post on 27-Jan-2015

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An updated version of my Campaign strategy for the digital world presentation. As aired at ad:tech on 23rd September 2009. Links to examples are included in the notes.

Transcript of Ad:Tech Campaign strategy in the digital world

Campaign Strategy in the digital world Nick Emmel, Planning Director, Dare

@ewarwoowar

ewarwoowar.com

DIGITAL BRIEF

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DIGITAL

DIGITAL

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The world is now digital, not marketing

AdvertisingIdeas

AdvertisingIdeas

Ideas that can be

advertised

Ideas that can be

advertised

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