Post on 21-Jan-2015
description
MarketingLive’07
Rotterdam, 6 juni 2007
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presentation slides can be found at www.slideshare.net/jeroendeb
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2/3\
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broadcast
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broadband
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TELL STORIES
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MAKE SOME VOICE
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MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
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MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
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IT REQUIRES A DEEP UNDERSTANDING OF HOW AUDIENCES DIGEST MEDIA AND VARIOUS CRAFTS WE CAN USE TO TELL BRAND STORIES
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people have more control and choice over media than ever before
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people have more control and choice over media than ever before
people have become an audience for brands
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people have more control and choice over media than ever before
people have become an audience for brands
everything has become media in our culture
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PEOPLE ARE LIVING WITH MEDIA IN
ENTIRELY NEW WAYS
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AUDIENCES ARE...
connecting
creating
curating\
Connecting with Friends
mobile phones
video chat
hyves
sms
messenger
blue tooth
flickr
Connecting with Strangers
buzzer
secondlife
marktplaats
ask an owner
dating sites
filter sites
blogs
communities
Connecting with The World
skoeps
podcasts
youtube
collective
slideshare
current_tv
content
AUDIENCES ARE...
connecting
creating
curating\
new technology and a little imagination allow anyone to become...
MOBUZZ.TV
their own filmmaker
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new technology and a little imagination allow anyone to become...
THREADLESS.COM
their own filmmakertheir own product designer
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new technology and a little imagination allow anyone to become...
WIKIPEDIA.COM
their own filmmakertheir own product designertheir own journalist
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their own filmmakertheir own product designertheir own journalisttheir own web designer
new technology and a little imagination allow anyone to become...
GODADDY.COM
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their own filmmakertheir own product designertheir own journalisttheir own web designertheir own record label
new technology and a little imagination allow anyone to become...
SELLABAND.COM
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their own filmmakertheir own product designertheir own journalisttheir own web designertheir own record labeltheir own creative director
new technology and a little imagination allow anyone to become...
CONVERSE GALLARY
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new technology and a little imagination allow anyone to become...
their own filmmakertheir own product designertheir own journalisttheir own web designertheir own record labeltheir own creative directortheir own publisher
WETHINKTHEBOOK.COM
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AUDIENCES ARE...
connecting
creating
curating\
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new toolsto manage a world of informat
ion
“Geeltjes”
Just for you...
TV on your terms
All the news that’s hot
It’s personal
Special delivery
Last.fm
Digg.com
EPG’s
My___.com
RSS
MyStickies.com
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MarketingLive’07
Rotterdam, 6 juni 2007
\
presentation slides can be found at www.slideshare.net/jeroendeb
\
MarketingLive’07
Rotterdam, 6 juni 2007
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