Watson Customer Engagement

@JeremyWaite #MWL17Evangelist @IBM

The Future of Marketing Will Build Itself

3/7/171

Watson Customer Engagement 3/8/172

SHORT ATTENTION SPANSUSE BIG IDEAS, SMALL WORDS AND SHORT SENTENCES.

SPEAK THE TRUTHIN ALL YOUR WORDS, NEWS & ADVERTISING.

SACREDNESS OF PRIVACYRESPECT PEOPLE’S PERSONAL & FAMILY INFORMATION.

Watson Customer Engagement

Watson Customer Engagement IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain4

Watson Customer Engagement

IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain5

Watson Customer Engagement 3/7/17

Watson Customer Engagement

Watson Customer Engagement

66% BRANDS NOLONGER UNDERSTAND

THEIR CUSTOMERS.

Watson Customer Engagement

55% CONSUMERSNO LONGER WANT

TO GIVE DATATO MARKETERS.

Watson Customer Engagement

88% SOCIALCONVERSATIONS

ARE NOW PRIVATE.

Watson Customer Engagement

Watson Customer Engagement 3/7/17

Watson Customer Engagement 3/7/17

Watson Customer Engagement 3/7/1714

Watson Customer Engagement 3/8/1715

Watson Customer Engagement 3/8/17STEVEN B. JOHNSON

Watson Customer Engagement

Watson Customer Engagement

Watson Customer Engagement IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain19

Watson Customer Engagement

PersonalityInsights

KeywordExtraction

ImageLink

Extraction

LanguageDetection

RelationshipExtraction

Feed Detection

Sentiment AnalysisDialogConcept

Expansion

Visual Recognition

Concept Insights

Concept Tagging

Language Translation

Natural Language Classifier

Retrieve&

RankText ToSpeech

AuthorExtraction

ToneAnalyzer

Taxonomy

Message Resonance

ImageTagging

Text Extraction

Watson News

Speech to Text

TradeoffAnalytics

Entity Extraction

Face Detection

VideoAugmentation

Factoid Pipeline

Case Evaluation

KnowledgeCanvas

Q&A Qualification

CriteriaClass.

PolicyIdentification

Fusion Q&A

Risk Stratification

Usage Insights

Answer Generation

DecisionOptimisation

EmotionAnalysis

KnowledgeGraph

Decision Support

Knowledge Studio

Service

Statistical Dialog

Easy Adaptation

Question&

Answer

Speech to Text

IBM Watson API’s IBM.com/Cognitive

PersonalityInsights

Sentiment Analysis

Visual Recognition

Natural Language Classifier

ToneAnalyzer

ImageTagging

EmotionAnalysis

Watson Customer Engagement

“I don’t need to know everything about everybody.

I just need to know a little bit about a whole bunch of people”.

BRADLEY VOYTEKUBER HEAD OF DATA SCIENCE How are city demand

patterns inter-related?

Watson Customer Engagement

1. FILTERED2. CLEAN3. FILTERED

How Do You ExtractMeaning Out OfNoise?

Watson Customer Engagement@JeremyWaite | Jeremy.Waite@UK.IBM.comThank You.