07 06 06 Marketing Live

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MarketingLive’07 Rotterdam, 6 juni 2007 \

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Presentation MarketingLive June 2007 :: Media Arts :: People are living with media in entirely new ways by Jeroen de Bakker TBWA

Transcript of 07 06 06 Marketing Live

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MarketingLive’07

Rotterdam, 6 juni 2007

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presentation slides can be found at www.slideshare.net/jeroendeb

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broadcast

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broadband

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TELL STORIES

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MAKE SOME VOICE

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MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO

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MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO

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IT REQUIRES A DEEP UNDERSTANDING OF HOW AUDIENCES DIGEST MEDIA AND VARIOUS CRAFTS WE CAN USE TO TELL BRAND STORIES

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people have more control and choice over media than ever before

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people have more control and choice over media than ever before

people have become an audience for brands

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people have more control and choice over media than ever before

people have become an audience for brands

everything has become media in our culture

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PEOPLE ARE LIVING WITH MEDIA IN

ENTIRELY NEW WAYS

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AUDIENCES ARE...

connecting

creating

curating\

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Connecting with Friends

mobile phones

video chat

hyves

sms

email

messenger

blue tooth

flickr

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Connecting with Strangers

buzzer

secondlife

marktplaats

ask an owner

dating sites

filter sites

blogs

communities

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Connecting with The World

skoeps

podcasts

youtube

collective

slideshare

current_tv

content

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AUDIENCES ARE...

connecting

creating

curating\

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new technology and a little imagination allow anyone to become...

MOBUZZ.TV

their own filmmaker

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new technology and a little imagination allow anyone to become...

THREADLESS.COM

their own filmmakertheir own product designer

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new technology and a little imagination allow anyone to become...

WIKIPEDIA.COM

their own filmmakertheir own product designertheir own journalist

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their own filmmakertheir own product designertheir own journalisttheir own web designer

new technology and a little imagination allow anyone to become...

GODADDY.COM

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their own filmmakertheir own product designertheir own journalisttheir own web designertheir own record label

new technology and a little imagination allow anyone to become...

SELLABAND.COM

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their own filmmakertheir own product designertheir own journalisttheir own web designertheir own record labeltheir own creative director

new technology and a little imagination allow anyone to become...

CONVERSE GALLARY

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new technology and a little imagination allow anyone to become...

their own filmmakertheir own product designertheir own journalisttheir own web designertheir own record labeltheir own creative directortheir own publisher

WETHINKTHEBOOK.COM

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AUDIENCES ARE...

connecting

creating

curating\

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new toolsto manage a world of informat

ion

“Geeltjes”

Just for you...

TV on your terms

All the news that’s hot

It’s personal

Special delivery

Last.fm

Digg.com

EPG’s

My___.com

RSS

MyStickies.com

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MarketingLive’07

Rotterdam, 6 juni 2007

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presentation slides can be found at www.slideshare.net/jeroendeb

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MarketingLive’07

Rotterdam, 6 juni 2007

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